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Work Background
START Treatment & Recovery CentersMarketing Communications Specialist
Jul. 2024
Behind the BookDevelopment and Marketing Manager
Jul. 2023 - Jul. 2024New York City Metropolitan Area- Achieved substantial growth in following, content creation, and engagement across social platforms within less than a year, resulting in increases of 10.5% on Instagram, 7% on Facebook, and 4.5% on LinkedIn, while successfully integrating video content creation to enhance overall engagement.
-Led a successful website redesign project to enhance user accessibility, refine brand voice, and gather valuable audience analytics, surpassing scheduled milestones ahead of target dates while managing copywriting efforts and optimizing website mapping and flow for improved user experience and strategic alignment. Led to a 23% increase in website traffic.
-Utilized manual segmentation techniques in Excel to analyze our Salesforce database, producing detailed audience reports that informed targeted email marketing campaigns in MailChimp, resulting in improved audience engagement and clearer data insights for analysis. These efforts led to our emails achieving interaction rates above the industry standard.
Behind the BookMarketing and Communications Specialist
Oct. 2022 - Jul. 2023New York City Metropolitan Area
AKA Partnerships and Earned Media Manager
Mar. 2022 - Jul. 2022Managed partnerships, audience engagement, influencer marketing, and integrated content campaigns for theatrical clients. Lead the team as the opportunity spotter, project manager, and the link that connected our group to the clients. Facilitated communication between external clients, partners, and internal teams. Created ground-breaking campaigns and experiences in the theatre and online such as: Funny Girl x Katz Deli, Alvin Ailey x For Colored Girls, Broadway Dance Center x Funny Girl, Tipsy Scoop, Makers Mark x Company, Come From Away x Downtown Initiative (One World Observatory, 9/11 Museum & Memorial, World Trade Center), and many more! • Managed partnerships, audience engagement, influencer marketing, and integrated content campaigns for theatrical clients.
• Served as project manager and liaison for communication between external clients, partners, and internal teams.
• Cultivated, planned, and managed on-site and off-site events that provided consumer engagement opportunities and reached new audiences and influencers.
• Developed client relationships and manage the experiential output for theatrical accounts.
• Oversaw multiple partner and experiential campaigns simultaneously and ensured all projects were managed to agreed timeline and budgets.
• Maintained excellent relationships with existing promotional partners while seeking, securing and developing new partnerships.
• Connected shows to their most important audiences in the social space, leading to engagement, advocacy, and sales.
• Collaborated with Social Media Strategist to integrate partnerships in overall social media campaigns.
Joffrey Ballet SchoolMarketing and Social Media Manager
Oct. 2021 - Mar. 2022New York City Metropolitan Area• Supported the strategy, creation, execution, and reporting of all marketing campaigns in accordance with the process communicated by the Marketing Director. Project managed campaigns, via assigned platforms, to ensure coordinating artistic and administrative teams can meet key deadlines. Partnered with the Marketing and Creative Director, as well as any third-party marketing organizations, to provide input and feedback to ensure the success of the campaign and the highest integrity of the brand. Segmented key campaign performance analytics and report on an as-needed basis.
• Assisted in the development of a strategy/plan for campaigns spanning all departments of the school.
• Collaborated with Marketing and Creative Director, to develop branded and user-generated content (with copy) that regularly showcase the Children’s & Youth Programs, Trainee Programs, Summer, and Audition Tour, as well as developing programs and upcoming events.
• Managed social channels, including Facebook, Instagram, Youtube, Vimeo, and Twitter. Developed, review, edit, and provide channel-specific recommendations for social media content calendars. Ensured the regular development and presence of the Joffrey Ballet School across social media channels. Lead social analytics and reporting on all owned social media content, on a weekly basis.
• Archived performance footage, photos, social media content, and other relevant materials to create an easily searchable and accessible library for future projects.
• Updated and created targeted, segmented audiences for upcoming campaigns, based on collected data from previous years.
• Collaborated with the Marketing Director and Creative Director on an ongoing basis, in projects including website updates, email marketing, campaign creation, correspondence with advertisers, and other duties.
Steps On BroadwayAssociate Director of Marketing
May. 2021 - Jul. 2021Provided expertise to the Director of Marketing and Communications in digital marketing. Strengthened the development of marketing best-practices and trends with coordinated market research, competitive analysis and data analytics reporting. • Retained existing clients, found, and developed 5,000 new clients by expanded marketing outreach, and rescued 201 clients with data segmentation in 2020-2021.
• Supplied copywriting/copy editing expertise in press releases, advertisements, social and email marketing.
• Built a cohesive and dynamic inbound and outbound CRM email marketing strategy across departments with an open rate 12% and click- through rate 2% higher than the industry average.
• Managed and reinvented the creation and dissemination of all online content for the company’s website and all social media platforms.
• Trailblazed the organization’s increase in Instagram followers by 22.51%, Facebook followers by 20.3% and likes by 15.1%, and YouTube subscriptions by 18.1% in March 2020 - June 2021.
• Developed and implemented effective marketing strategies for over 15 lifecycle marketing campaigns and events to drive and increase top line revenues for all programs and classes.
• Strengthened the development of promotions, marketing partnerships and sponsorships with businesses, media partners, dance companies, dance-related organizations, and other partner organizations.
• Oversaw and liaised client relations with marketing, administration, and operations teams
• Managed and collaborated with the graphic designer, media associate and web designer.
Steps On BroadwayMarketing Manager
Sep. 2019 - May. 2021New York, New York
Ballet HispánicoMarketing Assistant
Mar. 2018 - Sep. 2019Collaborate with the Senior Director of Marketing and Communications on projects designed to enhance and promote the Ballet Hispánico brand. Provide management with marketing effort recommendations based on self-driven marketing data analytics; on weekly and event driven basis.
• Successfully execute marketing and communications plans resulting in increased awareness of the brand and revenue; income from marketing materials increased by 130% in 2018 • Increased cost savings in 2018 by shifting outsourced activities to in-house operations which raised the bottom line by $12,000 over the first half of 2019
• Currently managing the design portion of BH marketing materials
• Create and implement the organization’s communication guidelines, including but not limited to style, language, and color scheme
• Responsible for management and organization of production photo and video shoots for the various BH arms such as School of Dance and Community Outreach program
Central Park Dance StudioAdministrative Assistant
Jul. 2017 - Nov. 2017scarsdale, nySupported a team of five office aids in a studio that provided education, entertainment and merchandise through the medium of dance. This studio has been in the dance industry for over 35 years with over 3,000 students ranging from 2 years old to 70 years old. • Created new logo for the studio, still in use, which refreshed the studio’s perception resulting in increased clientele
• Successfully increased local community’s awareness of the studio by refreshing all marketing and advertising materials along with digital content
• Improved customer service in all mediums: in person registration and payment processes; customized email responses
• Responsible for all administrative processes for a medium sized dance studio catering to a wide range of students
Muhlenberg CollegePresidential Assistant
Jun. 2016 - Jun. 2017Helped the Marketing and Development manager in the marketing office within the Theatre and Dance Department of Muhlenberg College. • Exceeded ad sales goal for 2016-17 year by engaging and growing advertising clientele • Managed and streamlined team’s communication with advertisers and donors along with review and approval of press releases and playbill publications. • In charge of negotiating advertising fees and ensure mutual benefit for MC and advertising clientele
• Raised MC’s social media visibility by increasing activity in all platforms: Facebook, Twitter, YouTube, Tumblr
• Designed brochures and print/web advertisements along with maintenance of Theatre & Dance website • Designed and executed transition process for successors in the Marketing and Development office
Muhlenberg CollegeMarketing Intern
Aug. 2015 - May. 2016Assisted in general marketing, fund-raising and promotion for the Department of Theatre and Dance and its affiliated programs.
GMcG CommunicationsMarketing and Public Relations Intern
Jul. 2015 - Sep. 2015• Researched and compiled media lists for regional and national real estate and for Connecticut media. • Contacted Connecticut media to generate coverage for the Women’s Business Development Council’s annual October Business Breakfast, influenced two publications of event.
• Undertook a competitive media analysis for a new real estate client.
Phi Sigma Sigma, Muhlenberg CollegeAlumnae Chair
Dec. 2014 - May. 2015• Wrote and distributed a fall and spring newsletter to members and alumni relaying all the events that took place during that year while promoting future activities and events. • Developed first annual Influential Women luncheon that was attended by 150 alumni, members, and guests. The founder of the Muhlenberg sorority chapter was in attendance and gave a lecture on the importance of influential women. • Coordinated a Homecoming Weekend Social where over 20 alumni attended and networked with 75 current members.
Freshmen OrientationStudent Advisor
Apr. 2014 - Oct. 2015• Prepared and executed introductory activities
• Lead introductory activities, provided tours, and helped with specific questions. • Contacted and prepared incoming freshmen with academic materials
Muhlenberg CircusRehearsal Director
Jan. 2014 - May. 2015• Demonstrated choreography in auditions and during rehearsals creating a physical understanding of the creative vision
• Given the responsibility to create my own choreography that stayed within the thematic integrity of the show. • Directed dance rehearsals by clarifying steps and the intention of the piece in a precise and condense manner while fostering an environment for positivity and creativity. • Performed in productions as a dancer and acrobat.
GAPSales Representative
Jul. 2013 - Oct. 2014• Organized the inventory, assisted in visual display, interacted with shoppers of all ages, in-person and on the phone, to generate sales and improve costumer experience.
multiciltural centerAssistant to Director
Jan. 2013 - Dec. 2014Assisted the Director of the Multicultural Center at Muhlenberg College. • Advertised and organized a lecture on diversity by creating different flyers, an outdoor banner, and social media campaigns that increased awareness and audience attendance.
• Responsible for all the event’s logistics including catering, invitations, marketing, event set-up and on-site supervision for a celebration of the Scotty Woods Basketball tournament on campus.
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