USDA Food and Nutrition ServicePublic Affairs Director
Mar. 1999 - Mar. 2013Alexandria, VA• Served as an Agency and USDA spokesperson on controversial, complex, and politically sensitive issues.
• Development, execution, and analysis of the Agency’s first-ever communications plan. • Preparation, review, editing of presentations for leadership, talking points, press releases for clearance.
• Received Secretary’s Honor Awards for Excellence in 2002, 2006 and 2010 for leadership in support of USDA’s priorities in nutrition and health. • As Special Assistant to the Under Secretary, staffed and collaborated with the Foreign Agricultural Service and State Department on overseas missions site visits for the Under Secretary in Europe, Middle East, South America, and Africa.
• Staffed and supported Under Secretary’s pre-trip briefings and interviews with foreign and domestic media.
• Developed and led an Ad Council campaign partnering with Disney, resulting in awareness of healthy eating for children and families and over 1000% return on investment for the agency in donated media--$3.8 million in agency resources resulting in over $175 million in donated media.
• Developed and maintained cooperative and collaborative relationships with local, regional, and national partner organizations and media.