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Work Background
Pacific Capital PartnersStrategic Account Associate
Jun. 2022Lisbon, PortugalEcommerce Strategy & Operation leadership for European market.
Rock in RioLearning Experience Business Manager
Apr. 2021 - Jun. 2022Portugal and Brasil- Lead Rock in Rio Humanorama project. One of the most promissing assets from Rock in Rio.
- Develop Marketing and E-Marketing | Commercial | Operations strategy and execution plan to raise funds, grow the business, grow the brand and also deliver an amazing experience to users.
- Inspire, motivate and lead Humanroama project team to deliver an amazing experience for the audience.
- Ensure Rock in Rio Humanorama meets deadlines and budget to deliver a profitable product for shareholders.
- Seek for innovation and new revenue streams for Learning Experience business unit.
- Manage and track Rock in Rio Learning Experience projects progress and adapt work as necessary.
- Develop commercial strategy and relationship with clients and stakeholders for all learning Experience portfolio.
- Optimize and improve processes and the overall approach where necessary.
Rock in RioProject Leader @Rock in Rio Innovation Week
Jan. 2019 - Mar. 2021Portugal and BrasilLead project planning sessions
Develop and execute Marketing & Commercial strategies and action plans
Inspire, motivate and coordinate project team
Manage project progress and adapt work as required
Ensure projects meet deadlines and budget
Manage relationships with clients and stakeholders
Conduct project updates and create detailed reports
Optimize and improve processes and the overall approach where necessary
A Padaria PortuguesaMarketing Manager
Aug. 2018 - Dec. 2018Lisbon Area, Portugal- Develop marketing strategy in accordance with business objectives;
- Brand Management;
- Budget Management;
- Deep understanding of consumers and shopper behaviours;
- Digital Marketing lead - developing strategy, campaigns and routines with content agency;
- Develop & Coordinate marketing campaigns according to sales, in close
collaboration with operations;
- Plan and implement promotional campaigns together with innovation department;
- Monitor and measure campaign ROI;
- Responsible for daily routines with agencies, leading communication strategy development and implementation.
- Ensure the effectiveness of internal communication thru all departments and key stakeholders;
- Constant analysis of competition;
- Seek for new business, services and growth paths.
The Coca-Cola CompanyRegional Marketing Manager
Sep. 2015 - Aug. 2017São Paulo Area, Brazil
The Coca-Cola CompanyHydration Jr. Brand Manager
Jan. 2015 - Aug. 2015
The Coca-Cola CompanyPOWERADE TM Jr. Brand Manager
Apr. 2013 - Jan. 2015Brazil
The Coca-Cola CompanyPromotions & Brand Experience Jr Manager
Jul. 2012 - Mar. 2013Brazil
The Coca-Cola CompanyMarketing Analyst - Promotions and Brand Experience
Feb. 2011 - Jul. 2012
The Coca-Cola CompanyMarketing Analyst- Assets & Strategic Alliances
Aug. 2009 - Mar. 2011
The Coca-Cola CompanyIntegrated Marketing Communication - Media Intern
Feb. 2008 - Jul. 2009
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