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Work Background
Renata PLCPortfolio Manager
Feb. 2025
Renata PLCAdditional Manager
Jan. 2025 - Feb. 2025Dhaka, Bangladesh
Renata PLCSenior Deputy Manager
Oct. 2023 - Dec. 2024Mirpur, Dhaka, BangladeshPassionate about leveraging strategic marketing initiatives to drive brand growth and market penetration in the pharmaceutical industry. Proven track record of success in developing and executing comprehensive marketing strategies to promote pharmaceutical products effectively. Now caretaker of CNS & Pain Management portfolio
of the following brands: #Denixil (Clonazepam) #Sperid (Risperidone)
#Valporin ( Sodium Valproate)
#Aride (Amisulpride)
#Oxcarb ( Oxcarbazepine)
#Benazin (Tetrabenazin) Proudly launched #Mirotiv (Active Mirogabalin in Bangladesh).
Beacon Pharmaceuticals PLCJr. Assistant Manager
Jan. 2022 - Oct. 2023Dhaka, BangladeshDynamic and results-oriented Brand Manager with a proven track record of success in the pharmaceutical industry. Skilled in strategic brand development, market analysis, and product positioning. Experienced in managing multiple brands simultaneously, including #Hexinor(Trihexyphenidyl HCl), #Amipride(Amisulpride), #Xolitra(Flupentixol + Melitracen), #Agotin(Agomelatine), #Mirogab(Mirogabalin besylate), and #Mirapin(Mirtazapine), #Regab (Pregabalin and #Jaktor (Tofacitinib) at Beacon Pharmaceutical PLC. * Spearheaded the strategic development and execution of marketing plans for my multiple brands including Hexinor, Amipride, Xolitra, Agotin, Mirogab, Regab, Jaktor and Mirapin. *Conducted comprehensive market research and analysis to identify key trends and opportunities, resulting in a 20% increase in market share for the Hexinor brand within one year. *Collaborated cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment and maximize brand performance. *Led successful product launches for new formulations and indications, driving revenue growth and expanding market reach. *Developed and implemented innovative promotional campaigns and materials, effectively communicating product value propositions to healthcare professionals and consumers.
Beacon Pharmaceuticals PLCSenior Executive
Aug. 2020 - Dec. 2021Bangladesh
MIMS Bangladesh Manager, Project Development
Sep. 2018 - Aug. 2020Lake Circus, Kolabahgan, DhakaMIMS (Monthly Index of Medical Specialities.) As a seasoned healthcare professional, I had the privilege of contributing to the prestigious Monthly Index of Medical Specialities (MIMS), a cornerstone resource in the medical field. Serving as a platform for knowledge exchange and clinical guidance, my time at MIMS was marked by a commitment to excellence and a passion for advancing medical understanding. Collaborating with a diverse team of experts, I played a pivotal role in curating and disseminating up-to-date information on pharmaceuticals, treatment protocols, and medical breakthroughs. Through meticulous research and analysis, I ensured that healthcare professionals had access to accurate and comprehensive data to inform their clinical decisions. Beyond my contributions to content development, I actively engaged with healthcare stakeholders to understand their evolving needs and challenges. By fostering meaningful partnerships and soliciting feedback, I helped shape MIMS into a dynamic resource that meets the ever-changing demands of the healthcare landscape. My experience at MIMS not only deepened my understanding of medical science but also honed my ability to communicate complex information effectively. Whether through written articles, presentations, or digital platforms, I leveraged my expertise to empower healthcare professionals with the knowledge they need to deliver optimal patient care. I am proud to have been part of the MIMS team, and I look forward to continuing my journey of innovation and collaboration in the healthcare industry. Let's connect to explore how we can drive positive change together.
Beacon Pharmaceuticals PLCSenior Executive
Jan. 2018 - Sep. 20189/A, Toyenbee circular road, MotijheelSuccessfully managed and led the marketing efforts for CNS portfolio of key brands including "Hexinor," "Xolitra," "Agotin," "Olanor"and "Mirapin." #Developed and executed innovative marketing campaigns that effectively communicated brand value propositions and increased brand awareness. #Collaborated cross-functionally with sales, medical affairs, and regulatory teams to ensure alignment of marketing strategies with overall business objectives. #Analyzed market trends and competitor activities to identify opportunities for growth and mitigate potential risks. #Implemented market research initiatives to gain insights into customer needs and preferences, driving product development and positioning strategies. #Led the launch of new products into the market, overseeing all aspects of the launch process from market research and product positioning to promotional activities and sales training.
Beacon Pharmaceuticals PLCExecutive
Oct. 2015 - Dec. 2017Dhaka, Bangladesh
Destiny-2000 LtdNetwork Marketing Specialist
Dec. 2008 - Jun. 2014Dhaka, Bangladesh
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