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Work Background
Ben-Gurion University of the NegevDirector of Recruitment for English Speaking Students
Mar. 2025At Ben-Gurion University of the Negev, We believe every student deserves the chance to thrive, and we're committed to making that possible. To support this mission, BGU offers dedicated English-language tracks as well as a unique transitional program that allows students to start their degree in English while learning Hebrew. This innovative path empowers students to integrate fully into Israeli academic life, graduating in Hebrew alongside their Israeli peers. Scholarships and funding opportunities are available, and we're here to support you every step of the way. We’d love to help you explore your future at BGU.
Shomer FoundationFounder
May. 2024Revolutionizing charitable giving for impact. The Shomer Foundation acts as a Donor Advised Fund dedicated to revolutionizing charitable giving in Israel by partnering with individuals and companies to structure, allocate, and donate charity funds; create positive impact narratives; and foster sustainable impact. www.shomerfoundation.org
Baby SonjaVP of Marketing
Oct. 2022 - Oct. 2024Parenthood begins with Baby Sonja! www.babysonja.com Premium Baby and Toddler Toys, Products, and Accessories - for your newborn, baby, infant, and toddler - carefully selected by our team of professionals - Doctors, Educators, and Therapists. Don't know what to get? Shop our online store by age and stage. Happy Playtime!
GK8 by Galaxy (Nasdaq: GLXY)VP of Marketing
May. 2021 - Feb. 2022Tel Aviv, IsraelLed a successful exit worth $115M for GK8, a cybersecurity company that offers financial institutions an end-to-end platform for managing blockchain-based assets on their own. Our patented solution combines the world’s first TRUE air-gapped vault that enables banks and financial institutions to run secure blockchain transactions without being connected to the internet – hence eliminating the threat of hackers and cyber-attacks.
Executive Media SolutionsChief Strategist and Founder
Apr. 2020IsraelLeading the marketing and branding strategies for Executive Media Solutions (www.executivemedia.co). Working as an outsourced CMO, we are a solutions partner – working with smart brands to align marketing and branding with business goals to drive revenue and success. How? By:
1. Assessing your current marketing activities and structure to identify strengths and areas of opportunity.
2. Creating a strategy and recommendations to drive scalable growth aligned with your business goals.
3. Building and guiding your marketing team to accomplish set goals that ensure strategy execution for improved marketing and branding impact. Together, we will solve:
• Improving the impact of digital marketing and multi-channel activities/campaigns • Creating scalable marketing processes and approaches to increase efficiency and increase impact. • Developing appropriate metrics/KPIs to monitor progress in marketing goal achievement.
• Building data-driven approaches to refine the organization’s marketing strategy to increase awareness and engagement with target audiences.
• Ensuring that your CRM and other appropriate tools are being used to maximize marketing effectiveness.
• Guiding and building your marketing team to ensure success with strategy execution to improve marketing impact.
Metrics LegalChief Marketing Officer
Jun. 2018 - May. 2020United StatesLeading the way in IP innovation, a B2B SAAS company, Metrics Legal is a US-based investment incubator that invests and scales legal services companies to maximize growth. Led the marketing and communications for 4 SAAS companies under the Metrics Legal brand - Managing a team of 7 Department Heads and more than 50 employees;
Initiated and oversaw the company rebrand - unified and streamlined brand growth strategies for improved communications, sales, and company statuses for all companies under the Metrics Legal umbrella; Launched the company into the industry public eye through strategic brand management, communications and PR strategies, and digital and offline marketing to become a leading global competitor within the industry;
Debuted the company at the largest industry conference as a sponsor, received earned press coverage, and hosted a private company event;
Elected Chairman of the Metrics Legal Management team
Blue Thread MarketingFounder | CEO
Apr. 2013 - Dec. 2019Israel-ACQUIRED-
Full marketing and operations responsibility for a boutique digital marketing agency, promoting brands through holistic digital marketing. Successfully propelled my company to its current position of working with brands in 8 countries, across all industries (with a strong focus on technology). • Managed multi-million dollar advertising budgets. • Conceptualized, created, and led marketing conferences exceeded participation expectations.
• Helped clients grow revenues through improving brand reputation, increasing leads, and implementing creative and strategic marketing funnels.
EyeCareProSenior Marketing Manager
Nov. 2012 - Feb. 2014IsraelLed a team of global marketing and graphics professionals providing digital marketing services for 50+ clients - utilizing go-to-market and digital strategies to increase revenue month over month for each practice.
OpenDor MediaSenior Product Marketing Manager
Jan. 2009 - Dec. 2012Jerusalem, IsraelOversaw the creation of advertising and marketing materials for original and critically acclaimed documentary films for an international audience via PBS and cable stations.
NCSYNorthern California Director of NCSY and JSU
Aug. 2004 - Jun. 2008San Francisco Bay Area, CaliforniaDeveloped, managed, and oversaw regional programs and partnerships with local organizations and federations, including the hiring of staff, training and development, and program development and recruitment. Winner of Regional-Wide Bay Area Best Youth Program 4 years in a row.
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