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Work Background
Be Digital (Thailand)Be Digital | Founder & Marketing AI Consultant
Oct. 2016Bangkok Metropolitan Area, ThailandBe Digital is a marketing research and consulting agency focused on data-driven decision-making. We help brands gain a competitive edge by integrating machine learning, marketing mix modeling, and behavioral science into consumer insights. 💡 What We Do:
📊 AI-Powered Market Research – Using machine learning for customer segmentation, demand forecasting, and marketing effectiveness analysis
📈 Marketing Mix Modeling – Optimizing media investments and understanding sales drivers with predictive analytics
📉 Consumer Behavior Analytics – Extracting actionable insights from large-scale survey and behavioral data With a background in both data science and marketing strategy, I help businesses transform data into clear, actionable insights that drive growth.
TNS ThailandStrategic Consultant
Sep. 2015 - Aug. 2016BangkokDelivering research insights and actionable recommendations to our clients, focused on brand and communication strategy. Expanding our offer with new solutions using mobile technology, neuroscience, various data sources that complement our survey data.
TNS ThailandResearch Director
Feb. 2013 - Aug. 2015BangkokI managed a client service team of five members. We serviced several international and local companies in various FMCG categories, Finance and Education.
I am Brand & Communications practice area leader for TNS Thailand, meaning that I am responsible for the B&C marketing and sales and am part of the regional B&C team. I am also leading an international sales team that drives campaign evaluation solutions across the APAC region.
My team also executes projects outside the Brand & Communication area, such as Usage & Attitude studies and Product/Concept Testing.
InsightAsia Research GroupDirector Communication Research
May. 2010 - Jan. 2013BangkokI developed various innovative consumer research solutions: real-time touch point feedback through mobile phone app; advertising pre and post test that simulates a natural viewing experience and combines quantitative and qualitative techniques; brand tracking and brand equity framework.
InsightAsia Research GroupManager Marketing & Sales
Mar. 2009 - Apr. 2010BangkokResponsible for managing Asian Consumer Confidence Index and setting up marketing and sales department
InsightAsia Research GroupSenior Research Manager
Dec. 2008 - Feb. 2009BangkokResponsible for marketing research projects: selling, supervising execution, reporting.
CSN ThailandResearch Manager
Jun. 2008 - Oct. 2008Bangkok
GfK Daphne Communication ManagementConsultant
Jan. 2006 - Dec. 2007Amsterdam Area, NetherlandsAdvised advertisers how to optimize their ad execution and media planning, based on consumer tracking data and advanced analysis methodologies. Built and expand relationships with counterparts on the client side and act as trusted adviser.
ACNielsenConsultant AAC (Advanced Analytical Consulting)
Apr. 2000 - Jun. 2006Amsterdam Area, NetherlandsConsultancy based on advanced modeling techniques using retail sales data (FMCG). Analyses of issues relating to price, promotion, point-of-sales materials, assortment, TV advertising. Responsible for sales and delivery of projects. Presented at conferences for 100+ audiences. Wrote articles for marketing magazines.
Media AuditsAccount Executive
Jan. 1998 - Dec. 2000Amsterdam Area, NetherlandsAnalyzed media buying data to identify opportunities for optimization of media spending for advertisers. In this role I developed a good understanding of the media buying and advertising industry.
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