I am a seasoned marketing data consultant and data analyst with over 25 years of experience in consumer research and data-driven marketing strategy. I specialize in transforming complex datasets into actionable insights that drive brand growth, improve media efficiency, and optimize sales performance. My expertise spans advanced statistical modeling, machine learning, and marketing mix modeling (MMM), with recent hands-on experience using tools like Meta Robyn, Google Meridian, and Python-based data pipelines.
Over the years, I have advised global and regional brands across Southeast Asia and Europe, combining deep domain knowledge with cutting-edge analytics. Notable achievements include leading brand tracking programs for top-tier restaurant chains, developing MMM models that delivered up to 30% budget optimization, and launching data analytics services under my own consultancy in Bangkok. I’m passionate about evidence-based marketing and regularly apply marketing science principles to help brands make smarter decisions.More...
Sergey Yavryan
CEO, Founder@Be Digital
Verified
- Founded a company offering AI powered solutions for business automation
- Go-To-Market Director at Insoft Services. IT/IoT infrastructure and IT Security Solutions in EMEAR.
- 15 years at Cisco. Channel sales and direct sales
INSEAD education on Strategy in the age of Digital Disruptions
NIMA education on B2B Marketing
ICF coach for leaders and teamsMore...