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Work Background
Creative Art Lead
PepsiCoCreative Art Lead
Mar. 2024 - Jul. 2024Mexico City, MexicoCreative Art Lead for the Content Development Team (Pepsico Foods US & Canada). Shopper Marketing Strategist. I lead 4 Business Units: Positive Choice, Shopper mkt (DX, Walmart, Sam's), Sales & Canada Foods. As team leader I manage 7 design managers and 25 designers. Digital campaign, POS Communication, Packaging
Head of Art
Augusto ElíasHead of Art
Jul. 2022 - Nov. 2023Mexico City, Mexico. Creative and Art Direction in special projects. . Management of work schedule and art direction of the creative team. . Integral Campaigns, OOH, TV Spots, Packaging & POS. McCormick. The first campaign made with AI for the brand. . Store Opening Campaigns. Grupo La Comer. . Digital Campaigns and Brand Experiences for Gaming division. Little Caesar’s.
Creative Director. Head of Art & Design Director
KingdomCreative Director. Head of Art & Design Director
Aug. 2018 - May. 2022Mexico CityHead of creative team. .Branding, VIS Identity System, packaging, naming creation, innovation product workshops for local and regional markets. Knorr. .Packaging. Hellmann´s. .Digital campaign, Precision Marketing Campaign, POS campaign (Shopper mkt). Magnum. .POS communication, OOH and social media content. The North Face. .Branding, packaging, retail, web design. Beam Brands. .Social media content and web design. Cotton Latino. ATL, BTL, Shopper Mkt & Digital. Beam Brands OOH. Bonafont Social Media. Cotton Latam. . Branding campaign, TV spot, Print, Digital campaign & Display campaign. Natura’s Central America
Founder. Creative Director, Design Director
ElásticaFounder. Creative Director, Design Director
Dec. 2016Mexico City Area, MexicoFounder & creative Director. Team management. P&L Lead Creative and Strategy for Shopper Marketing campaigns, POS Communication, BTL, Brand Experiences, Promotions, OOH campaigns, Social Media Communication, E-commerce. (ZMOT, FMOT, SMOT). .Branding, packaging, POS strategy and communication, VIS Identity System, Brand Identity Toolkits, promo and graphic campaign OOH. L'oréal, Uber Eats, Coca Cola, Applebee´s Miami, La Villita y Kellogg´s. . ATL, OOH, Packaging, Retail, Branding. McCormick . Digital campaign & Retail. Magnum
Creative Director / Planning Shopper Mkt
La Sociedad CDMXCreative Director / Planning Shopper Mkt
Mar. 2015 - Dec. 2016Mexico City Area, MexicoHead of Creative department at Mexico city Office. .Openning of the Mexico City Office. (The team grow to 15 members in 2 years.) .Head of Creative at Mexico city office and Creative Direction of local creative team and remote team members located in Monterrey. .Omnichannel POS campaigns, POS strategy, Ecommerce, Social media content and promo. Pantene, Head & Shoulders, Downy, Gillette, Old Spice for Mexican market & Latam. .Packaging and innovation product workshops. Pizza Hut & Helados Nestlé. .Retail communication. Weber & Silk.
Creative Director
Havas Worldwide MéxicoCreative Director
Jan. 2013 - Jun. 2013Mexico City Area, Mexico.Creative Team Leader for Audi. .Launching and integral campaigns: OOH, print, radio, retail and promotions. Global campaign adaptations. .Project management and approval of social media campaigns created by Element digital agency. Audi.
Creative Director / Senior Art Director
Visual latina Global / ArgentinaCreative Director / Senior Art Director
Mar. 2009 - Jun. 2012Buenos Aires, Argentina.Creative Team Leader in charge of global and US hispanic market campaigns. .POS communications, Brand Identity, VIS Identity System, packaging, and BTL. Coca Cola, Powerade, Sprite, Fanta & Jugos del Valle. US hispanic market and Global. .POS communications, brand experiences, promo and social media content. Buchanan´s, Budweiser, Budlight Hispanic Market US. .Brand experience and graphic campaign OOH. Bacardí UK.
Creative Director / Senior Art Director
Visual latina Global / ArgentinaCreative Director / Senior Art Director
Apr. 2006 - Mar. 2009México DFHead of Creative Team .Opening of the division in charge of regional and global projects. .The only agency that works with the entire Coca Cola Company portfolio in Mexico. .POS Communication, Brand Identity, packaging, BTL & Design of regional implementation toolkits. Coca Cola, Powerade, Sprite, Fanta, Ciel, Nestea & Jugos del Valle. Coca Cola Company Mexico, Latam & Global.
Sr Art Director
Publicis DialogSr Art Director
Mar. 2005 - Apr. 2006Mexico City Area, Mexico.Integral campaign, BTL activations, POS communication, Packaging and Brand Identity. Beam Brands, Tequila Sauza, Hamilton Beach, Pert Plus.
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