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Work Background
PM3 Global MarketingMarketing Director
Jan. 2024Miami, Florida, United States · RemotePM3 Global Marketing offers a wide range of products and services tailored to meet the needs of a diverse and evolving consumer market. Here are the Advertising and Media Services offerings: Media Planning and Buying:
• Strategic planning and purchasing of media placements across various platforms to maximize reach and engagement. Creative Production:
• Development and production of television, radio, and digital content. Digital Asset Management:
• Organizing and managing digital assets to ensure consistency and efficiency. Digital Marketing:
• Comprehensive digital marketing solutions tailored to enhance online presence and drive customer engagement. Social Media Management:
• Creating, managing, and optimizing social media campaigns to enhance brand presence and engagement. Mobile App Design and Development:
• Developing mobile applications tailored to client needs, ensuring a seamless user experience. Strategic Marketing Solutions:
• Implementing data-driven strategies to reach and engage target audiences effectively. Experiential Marketing:
• Designing and executing immersive experiences that engage consumers and create lasting impressions. Multicultural Marketing:
• Specialized marketing strategies targeting multicultural segments. Total Market Approach:
• Comprehensive marketing strategies that address the needs of a diverse mainstream market. Content Integration and Collaboration:
• SEO and SEM Services: Enhancing SERP visibility through advanced search engine optimization and marketing strategies to drive organic and paid traffic. Strategic Value Projects:
• Initiatives designed to bring strategic value to clients through innovative content and marketing strategies. Additional Services: Digital Asset Management:
• Efficient organization and storage of digital content to maintain brand consistency and streamline operations. Event Marketing:
• Creating and managing events and experiences that engage consumers, driving deeper brand connections.
BIU - Broward International UniversityMarketing Director
Mar. 2023 - Nov. 2023Miami, Florida, United States · On-siteWhile in this role, I was integral in expanding BIU's presence in Florida, Central and South America, and Europe through strategic portfolio transformation. A sampling of my numerous contributions includes: • Managed and coordinated promotion of several omnichannel SQL and MQL campaigns.
• Orchestrated revamp of BIU's website and landing pages through pioneering strategic marketing approach; bolstered site’s UX/UI design and integrated sophisticated SEO content.
• Facilitated daily digital marketing team meetings to analyze crucial metrics and KPIs for campaigns and formulate strategies for ensuring alignment with strategic objectives and product lifecycles.
• Performed market research and SWOT analysis to align BIU's curriculum with market trends, strengthening its competitive advantage.
• Elevated BIU’s LinkedIn and social presence.
• Increased search engine results page (SERP) rankings through creative SEO copywriting and UX/UI website design. Following are highlights of my key accomplishments in this role: • Crafted suite of 23 digital brochures for master's and doctorate programs, leveraging skills such as UX/UI design, graphic design, video production, and SEO content development. • Sparked 176% improvement in CTR and lowered CPL significantly by implementing targeted market segmentation strategies.
• Fueled dramatic 150% surge in enrollments by expanding BIU’s global audience through strategic branding, and through marketing-qualified leads (MQL) and sales-qualified leads (SQL) campaigns.
• Steered optimization of lead generation and conversion efficiency and maximized ROI through omnichannel campaigns, social media management and email marketing.
Helm Bank USAMarketing and Communication Specialist
Oct. 2019 - Nov. 2022Miami · On-siteI was recruited to establish and oversee the Marketing Department, offering strategic guidance for business growth and marketing initiatives. A sampling of my numerous contributions includes: • Rejuvenated HBUSA website, integrating SEO content optimization, UX/UI upgrades, agile methodology, and branding efforts.
• Formulated and utilized effectual client engagement tactics via tailored networking events and personalized email campaigns, ensuring ongoing monitoring and enhancement for optimal results.
• Flawlessly managed entire HBUSA two-week event at the Miami Open, ensuring a seamless guest experience.
• Coordinated monthly networking and engagement gatherings for brokers and real estate agents at HBUSA branch. Following are highlights of my key accomplishments in this role:
• Enhanced website functionality and optimization strategies, resulting in a 45% decrease in Support Center call complaints.
• Achieved a significant upsurge in mortgage and commercial property loan applications by driving a 27% increase in year-to-date loan revenue.
• Awarded for first-rate oversight of the Miami Open 2022 event by meticulously coordinating and managing the two-week event for HBUSA VIP clients.
• Recognized with Employee of the Month accolade award in 2021 for creativity in outreach marketing strategy and implementation.
AMERICAN EAGLE OUTFITTERS INC.Merchandise Manager
Jun. 2018 - Sep. 2019Galleria Mall - Ft Lauderdale, FL · On-siteWhile in this role, I supervised, trained, and mentored a team of 22, integrating marketing strategies to enhance product lifecycle and merchandising functions. A sampling of my numerous contributions includes: • Refined merchandising flow, promotions, and placements through data-driven tactics, resulting in a substantial increase in sales.
• Combined marketing outreach and sales methods to mentor sales and merchandising team, optimizing productivity based on individual strengths and fostering growth of top-tier teams. Analyzed sales and profits with a marketing approach, utilizing benchmarking and competitive analysis to effectively monitor and manage daily performance metrics, merchandise distribution, and sales promotions.
Following are highlights of my key accomplishments in this role:
• Spearheaded creative merchandising initiatives that drove notable monthly sales growth and expanded market reach.
• Trained sales team in advanced customer engagement techniques, surpassing quarterly sales targets by 28%.
Victoria's SecretSales Manager
Jun. 2017 - Jul. 2018Sawgrall Mall, FLI oversaw a team of up to 45, directing sales operations with a strategic marketing approach to optimize profits and drive sales growth. A sampling of my numerous contributions includes:
• Provided sales team training on product lines, customer service principles, and effective sales tactics in line with brand's sales value proposition.
• Monitored daily performance and evaluated SMART KPIs and daily goals. Following are highlights of my key accomplishments in this role: • Introduced best practice training and daily performance analysis, resulting in region's highest units per transaction (UPT) and average dollar sale (ADS).
• Realized an impressive 26% year-to-date (YTD) revenue growth during 2017 Black Friday sales through targeted promotions and customer engagement tactics. Acknowledged as the top-selling Black Friday team in 2017.
Louis VuittonWomen’s Leather Goods Ambassador
Mar. 2012 - Jun. 2014Galleria Mall, FL, USA and Bal Harbour, FL, USAReceived specialized coaching from LVMH experts during induction classes in Houston while leading training sessions for new sales associates and seasonal staff on all product lines and new launches. Renowned for my contributions, I was personally invited back to a management position at JCPenney by Mr. Raul Rivero, Store Director at Aventura Mall. Following are highlights of my key accomplishments in this role: • Excelled in managing VIP customer services, focusing on retention, and introducing new product lines.
• Promoted to the role of Customer Champion.
• Achieved top sales performance consistently for nine consecutive months at Bal Harbour Mall.
JCPenneyMerchandising and Sales Manager
Oct. 2011 - Jun. 2017Aventura Mall, Aventura, FL, USA · On-siteI led a team of 110+ employees, applying Six Sigma DMAIC methods, creative sales approaches, and merchandising strategies to enhance YTD sales revenue. A sampling of my numerous contributions includes: • Aligned product offerings with JCP brand and market trends to elevate JCPenney's market reach and customer loyalty.
• Revamped and organized all stockroom displays based on seasonal trends, sales metrics, and merchandising flow. resulting in a 27% increase in sales efficiency and a 19% boost in overall store revenue
• Daily training, engagement, motivation, and performance analysis for the sales and merchandising team.
• Participated in weekly meetings with district manager to review merchandising and sales reports, delivering detailed data analysis and SMART KPIs. Following are highlights of my key accomplishments in this role:
• Transformed Men's Division from -18% loss to +32% profit in 2015, and maintained +28% gain, setting a remarkable three-year performance record across the USA.
• Secured top district sales and merchandising ranking at Aventura Mall in 2015 and 2016.
Flamingo Marketing LLCKiosks Owner and Sales Operation
Oct. 2001 - Jun. 2010Miami · On-siteIn the past, as a kiosk owner, I handled a myriad of responsibilities crucial for our business's success, including business planning, location selection, product curation, inventory management, visual merchandising, customer service, sales and marketing, staffing, financial management, and regulatory compliance, while personally overseeing up to 12 kiosks specializing in beauty and entertainment products, implementing best practices such as data analysis and Lean Six Sigma to optimize sales and customer satisfaction, managing financial operations, including payroll and budget management, training staff on sales techniques, to ensure sustained growth and success.
DieselStore Manager
May. 1989 - Jan. 2001Jardins - Sao Paulo - SP - Brazil · On-siteStore Manager at Diesel and Pepe Jeans London Stores (Franchises owned by the same individual from Pepe Jeans London) • Talent Management: Enhanced management effectiveness by recruiting, selecting, orienting, training, coaching, and counseling managers and staff.
• Leadership and Communication: Communicated company values, strategies, and objectives clearly to all team members, ensuring alignment with organizational goals.
• Accountability and Performance Management: Assigned accountabilities, planned, monitored, and appraised job results, and provided regular feedback to improve performance.
Incentive Programs: Developed and implemented incentive programs to motivate staff and boost productivity.
• Team Development: Fostered an inclusive and collaborative climate for sharing information and opinions, encouraging team input and engagement.
• Professional Development: Provided educational and training opportunities to enhance team skills and career growth.
• Disciplinary Actions: Handled disciplinary actions fairly and consistently, maintaining a productive and professional work environment.
• Operational Efficiency: Improved operational efficiency by streamlining processes and implementing best practices in-store management.
Pepe Jeans LondonStore Manager
Feb. 1989 - Feb. 2001Iguatemi Mall - Sao Paulo - SP - Brazil · On-siteStore Manager at Diesel and Pepe Jeans London Stores (Franchises owned by the same individual from Diesel Store) • Staff Management: Supervised and developed a team of sales associates, providing operational oversight for all store plans, programs, and functions.
• Operational Oversight: Implemented and monitored store operations, ensuring adherence to company policies and procedures.
• Scheduling and Delegation: Created and managed employee work schedules, delegated tasks, and applied performance measurement standards to optimize staff productivity.
• Visual Merchandising: Designed and executed visually appealing merchandise displays to enhance the customer shopping experience and drive sales.
• Inventory Management: Oversaw incoming shipments, conducted inventory audits, and maintained accurate product stock levels.
• Sales Analysis: Reviewed and analyzed sales trends, developed weekly sales goals and targets, and generated comprehensive sales reports to inform strategic decisions.
• Customer Service: Ensured a high level of customer satisfaction by training staff in excellent customer service practices and handling escalated customer issues.
• Performance Management: Conducted regular performance reviews and provided constructive feedback to team members to foster professional growth and achieve store objectives.
• Sales Strategy: Developed and implemented sales strategies to meet or exceed defined quotas, driving revenue growth and enhancing store profitability.
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