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Work Background
direct2you PostcardsSales Director
Sep. 2023 - Aug. 2024Englewood, Colorado, United Statesdirect2you connects businesses to their perfect customer through direct mail marketing campaigns and state-of-the-art data analysis.
inSearchXChief Revenue Officer - AskOtto.com
Feb. 2019 - Sep. 2023Iowa City-Cedar Rapids AreainSearchX has developed a Perpetual™ Search platform called AskOtto. Consumers can automate and anonymously manage their automotive search while remotely connecting with auto merchants. As a result, 83% of consumers activate their AskOtto search notifications. Over 100 million consumers across our platform network including both online and offline engagement points. We provide vehicle valuations and service bulletins to millions of consumers each month.
Develop strategies for Tier 1, Tier 2, Tier 3, Agency, Publisher and Broadcast clients.
ValassisDirector, Automotive
Jan. 2017 - May. 2020Iowa City, Iowa AreaUtilizing data research tools and the Valassis Consumer Graph, analyzed automotive buying behavior to determine best opportunities for conquest, brand awareness, service, buy-backs, in-market car-buyers and one-to-one messaging to increase dealership market share. Provided Tier 1, Tier 2 and Tier 3 clients with comprehensive turn-key strategic marketing campaigns for each opportunity.
Avalanche Pass Team Leader
Feb. 2014Iowa City-Cedar Rapids AreaAt Avalanche Pass, we are passionate about driving growth for businesses at every stage of their journey. Whether you're a start-up looking to launch with impact or an established company ready to scale, our sales, marketing, and training solutions are tailored to meet your specific needs. We specialize in creating and executing data-driven, omni-channel marketing strategies that maximize customer acquisition, retention, and loyalty. Our team brings years of hands-on experience in industries ranging from technology to retail, helping businesses navigate their unique challenges and opportunities. We're Pathfinders. We wake up everyday thinking through real-world strategies to help your business thrive. [path-fahyn-der] noun
1. a person who finds a path, way or route especially through unexplored or untraveled wilderness
Sales Transformation Now, IncAssociate Trainer
Jan. 2014 - Jan. 2016
MsparkVice President of Sales
Dec. 2009 - Feb. 2014Helena, ALProvided leadership and strategic direction to sales division of $185M independent provider of direct marketing services. Launched new division tasked with expanding company interests in automotive telecommunications, entertainment and online categories—increased revenue by $15M in year one, and total revenue by $200M over six-year period.
MsparkDirector Business and Organizational Development
Dec. 2000 - Nov. 2009Helena, ALProvided leadership, strategic direction and tactical plans to support Training, Marketing and Sales efforts nationwide for direct marketing company. Led the National Sales Division and managed twelve Key Account Sales Associates while developing solutions for a number of clients across a variety of categories.
ADVODirector, Marketing and Organizational Development
Aug. 1992 - Dec. 2000Orlando, Florida AreaDeveloped and implemented strategic consumer targeting initiative. Directed national deployment of consumer-targeting model utilizing demographic and consumer behavior data at the micro-geographic level. Partnered with Field Marketing and Sales to introduce new, enhanced products to client base. Created and implemented targeting campaigns for strategically significant national and local clients.
United PublishersDistrict Sales Manager
Jan. 1989 - Jul. 1992El Segundo, CAManaged independent Yellow Pages sales force in Los Angeles market. Exceeded revenue goal by 20%, resulting in revenues of $4M.
Donnelley DirectoryMarketing Project Manager
Jul. 1985 - Nov. 1988New York, NYAccountable for development of Marketing programs for Southern Connecticut sales offices. Developed and implemented strategies for new products, national sales and sales promotions.
National Training Manager (1986 - 1987)
Responsible for development of training programs and procedures manuals for computer-based selling system designed to assist Sales Associates during calls. Successfully managed test site and developed company-wide implementation plan.
Successfully increased base revenue by 33% by calling on both new and current advertisers in Manhattan, Brooklyn, Staten Island, the Bronx, and Westchester County.
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