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Work Background
Taproom and Retail Manager
Common Good Beer Co.Taproom and Retail Manager
May. 2021 - Apr. 2022Toronto, Ontario, CanadaManaged taproom and retail sales including online store and on-demand ordering. Created in-house events including food pop-ups, private rentals, and weekly events. Developed social media plans and content creation across numerous platforms. Supervised taproom and retail staff including hiring, onboarding, training, and scheduling. Collaborated with brewing and operations teams on a regular basis. Oversaw special projects as necessary. Provided regular sales reports for management and accounting teams.
Founding Board Member and Education Chair
Pink Boots Society CanadaFounding Board Member and Education Chair
Jul. 2020In conjunction with other members, developed a new, Canada-wide chapter of the Pink Boots Society, an education-oriented organization created to further the careers of women and non-binary people in the fermentation industry. Cultivate relationships with outside partners to provide education opportunities such as seminars and scholarship opportunities to our member base. Currently creating a mentorship program that will roll out in 2024 for our members, pairing them with industry professionals.
Taproom and Retail
Common Good Beer Co.Taproom and Retail
Jan. 2020 - May. 2021Toronto, Ontario, CanadaTeam member providing customers with a welcoming visit both in the taproom and the retail store. Dispensing samples of our year-round and seasonal offerings as well as making product suggestions based on customer feedback. Monitoring stock levels of draft and canned products to ensure customers are served in a timely manner. Preparing and delivering home delivery orders. Aiding brewery operations as necessary.
Marketing and Events Coordinator
Black Oak BrewingMarketing and Events Coordinator
May. 2019 - Dec. 2019Etobicoke, Ontario, CanadaIn-house team member tasked with marketing, event coordination, retail and taproom management. Developed social media content, marketing, and promotional collateral. Managed in-house taproom staff as well as external event staff.
Territory Manager
BW Beverage ServicesTerritory Manager
Jan. 2018 - Jan. 2019Toronto, Canada AreaToronto-based representative to numerous breweries, a cidery, and a distillery responsible for licensee sales as well as LCBO staff tastings. Managed existing as well as developed new accounts through a strong understanding of both the brands represented as well as the licensees’ needs. In addition, worked a variety of special events including tastings and beer festivals.
Communications Consultant
Complement CommunicationsCommunications Consultant
Mar. 2017Toronto, Canada AreaDevelop communication plans and content specific to client needs including social media marketing, blog and newsletter content planning and development, advertising copywriting, communication project management, and customer engagement. Create education skills training programs as required for client teams.
Customer Service Representative
LCBOCustomer Service Representative
Nov. 2015 - Jul. 2017Provide prompt, courteous customer service to patrons, including product suggestion and research.
Media Bus System Manager, Toronto 2015 Pan Am & Parapan Am Games
Pacific Western Transportation LtdMedia Bus System Manager, Toronto 2015 Pan Am & Parapan Am Games
Apr. 2015 - Aug. 2015Toronto, ONDetermined staffing levels, recruited, and managed team of 25. Trained staff of 25 in operations of media bus system. Assisted training of 300+ drivers about routes, restrictions, needs of patrons. Developed relationships with a variety of stakeholders and contractors to deliver service. Coordinated vehicle movement between venues, including competition, non-competition, and ceremony.
Program Director
Pawsitively Pets for KidsProgram Director
Jun. 2014 - Feb. 2015Toronto, ONIntroduced animal-based presentations promoting animal advocacy, proper animal care, and animal handling.
Instructor
Durham CollegeInstructor
Aug. 2013 - Dec. 2013Oshawa and Whitby CampusesCourses Taught: Popular Culture and the Media, History of Media, Writing I, and Communications I Ensured awareness of course objectives. Evaluated student progress and achievement. Developed course curriculum.
Digital Project Coordinator
Good Digital CultureDigital Project Coordinator
Sep. 2012 - Apr. 2013Toronto, ONCoordinated content, format and functionality for the overall user experience. Ensured web design met client brand standards. Edited and proofread all content to ensure accuracy. Managed editorial talent. Wrote effective social media messages and monitored social media to maximize reach. Identified workflow processes and adjusted to maximize productivity. Executed quality assurance testing before launches.
Assistant Editor
OpenFileAssistant Editor
Feb. 2012 - Sep. 2012Toronto, ONGenerated and assigned story ideas. Conducted research, fact-checking and copy editing. Promoted multiple city content via social media and interacted with users. Provided administrative support to the editor-in-chief.
Public Editor Associate
Toronto StarPublic Editor Associate
May. 2009 - Jan. 2012Toronto, ONInvestigated and resolved readers’ questions, comments and complaints while considering legal issues. Provided a variety of research to the Public Editor. Wrote corrections and clarifications for publication online and in print. Promoted the department on social media.
Assistant to the Managing Editor
Toronto StarAssistant to the Managing Editor
Oct. 2006 - May. 2009Toronto, ONProvided administrative support to Managing Editor and departmental Assistant Managing Editors. Completed research needs for various department heads and maintain administrative processes to improve accuracy and efficiency in editorial. Liaised between editorial and other departments. Coordinated Toronto Star Short Story Contest.
Editorial Researcher
EllieAdvice.comEditorial Researcher
Oct. 2006 - Aug. 2009A continuation of my role with the Toronto Star. Researched topics associated for advice seekers and found associated experts to interview. Created editorial line-ups. Read incoming correspondence from Toronto Star and syndicated newspapers’ readers. Edited columns, uploaded content to the website via content management system, and distributed for publication in syndicated newspapers. Maintained database of resources: books, community services, organizations, experts, etcetera. Liaised with syndicates.
Editorial Researcher
Toronto StarEditorial Researcher
Mar. 2004 - Oct. 2006Toronto, ONResearched topics associated for advice seekers and found associated experts to interview. Created editorial line-ups. Read incoming correspondence from Toronto Star and syndicated newspapers’ readers. Edited columns, uploaded content to the website via content management system, and distributed for publication in syndicated newspapers. Maintained database of resources: books, community services, organizations, experts, etcetera. Liaised with syndicates.
Advertising Sales Representative
Toronto StarAdvertising Sales Representative
Jan. 1999 - Mar. 2004Toronto, ONSourced and developed relationships with new clients. Managed existing client relationships. Prepared promotional plans, sales literature, media kits and sales contracts. Identified new advertising opportunities for clients. Promoted products, expanded network of contacts, and increased industry knowledge. Gathered relevant material for bid processes, coordinated bidding and contract approval.
Advertising Sales Coordinator
Toronto StarAdvertising Sales Coordinator
Apr. 1997 - Jan. 1999Toronto, ON
Circulation Customer Service Representative
Toronto StarCirculation Customer Service Representative
May. 1996 - Apr. 1997Toronto, ON
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