Debono GroupMarketing Manager at Cool Ride-Pooling
Jun. 2020 - Mar. 2021Malta• Led the entire marketing function for Cool Ride-Pooling, the first ride-sharing startup in Malta and part of the Debono Group
• Owned marketing strategy, planning, budgeting, execution, and performance reporting
• Worked closely with the CEO and cross-functional teams (operations, customer support, product) to align marketing with business goals
• Designed and executed customer acquisition and retention campaigns across paid and organic channels
• Managed all digital channels, including website, social media, online advertising, email, and push notifications
• Planned and delivered local activations, partnerships, and PR initiatives to build awareness and trust
• Oversaw creation of marketing materials, from copywriting and content to design and production
• Acted as a hands-on marketer in a lean team, balancing strategic leadership with day-to-day execution
• Analysed performance and reported insights to senior leadership to support optimisation and growth