Connecting dots, leading projects & empowering teams | Building brands, shaping strategy & driving growth | B2B & B2C | Cross-Functional Leadership
I’ve been hustling in marketing and communication for over a decade now. I call myself a marketing generalist. Why? 👇
Because I love seeing the bigger picture and connecting all the dots.
Since I was a kid, I’ve always wanted more. NGOs, youth projects, volunteering, and even hosting a live radio show. Curiosity and initiative have always pushed me to explore, try, and make things happen.
While studying Creative Communication at Vilnius University, I joined an Erasmus+ program in the Netherlands and later jumped into a two-month project in India. Over the years, I’ve lived, studied, or worked in Lithuania, the Netherlands, Malta, and Spain. That international journey sharpened my adaptability, cultural awareness, and the ability to connect with very different people.
The turning point came in my third year at university when I became a marketing specialist. 🚀
Since then, I’ve:
• Led B2C and B2B campaigns across digital and offline channels, boosting acquisition, engagement, and retention while keeping things creative and human
• Built and positioned brands in competitive and regulated industries, helping them stand out and earn trust
• Supported C-level leaders, Executive Committees, and Boards in strategic projects
• Scaled a ride-pooling concept from zero, managing strategy, acquisition funnels, and loyalty programs, reaching 25% of the population and landing in the TOP 3 in its category
• Managed agency clients and in-house teams, delivering campaigns on time and on budget while solving challenging situations
• Built fintech and service brands from scratch, creating structure and generating a steady flow of leads
• Contributed to partnerships and sales initiatives, unlocking new revenue streams and driving extra monthly sales
My experience is broad. Yes, intentionally. Once an explorer, always an explorer!
Assessments highlight strategic thinking, relationMore...
Tomas Kirša
Freelance Perfomance and marketing consultant@Kirsa.lt
Verified
A seasoned digital marketing ordinary guy with over 17 years of experience, including 10 years specializing in digital marketing. With understanding of various marketing channels, coupled with focus on performance analytics, ensuring that marketing efforts are both strategic and results-oriented. That's why AI and automations are so interesting as it can help to execute it faster.More...