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Work Background
Sun-Surf RealtyCo-Owner - Vice President
Jan. 2025United States
Recoast HomesCompany Owner
Mar. 2022 - Jan. 2025
TransImpactEVP of Sales & Marketing
Oct. 2020 - Mar. 2022• Delivered 72% growth in three years, from $30M to $50M in annual revenue
• Achieved significantly increased sales and boosted the client resign rate, while maintaining EBITDA and profit margin goals
• Enabled the company to earn a place in the Inc. 5000 List for the ninth consecutive year
• Manage a team of six directors, with dotted-line leadership of 35 people
• Executed 12-month digital marketing transformation in the midst of the COVID-19 pandemic: refocused efforts on product marketing, refined communications plan, and implemented metrics to track progress and ROI
• Spearheaded significant M&A investments and integrations: Vizion360 (December 2020) and MCG Logistics (July 2021)
• Adopted a more user-friendly and scalable CRM platform (HubSpot) to replace an overly customized and poorly aligned software (Salesforce)
Transportation Impact, LLCVP of Sales and Marketing
Sep. 2019 - Oct. 2020Emerald Isle, North Carolina• Guided teams through company acquisition and transition to private equity, with minimal employee turnover
• Developed the sales team into consistent top performers, which increased sales conversion rate from 15% to 25%
Transportation Impact, LLCDirector, Corporate Sales
Nov. 2016 - Oct. 2020Emerald Isle, NC• Transitioned the sales organization from 100% contracted sales team to full-time W2 employees with high accountability and CRM adoption
• Formalized the partner channel sales department by hiring top talent and refining processes, generating 65% of the company’s topline revenue
• Built onboarding and education programs to support faster ramp-up time of new sale reps, reducing time from 12 months to three months
• Closed one of the largest sales in company history for $4.8M in annual revenue
Choice Hotels InternationalDirector of Vacation Rental Membership Services
Jan. 2016 - Nov. 2016Rockville, MDRepresented the company in cultivating and maintaining excellent relationships with vacation rental management companies, with a focus on engagement, loyalty, and retention. Supported members in driving growth in their bottom line. • Held accountability for revenue, competitive performance, guest and homeowner satisfaction, survey scores and NPS metrics, and other data
• Consulted on opportunities to drive top-line revenues through interactive pricing and demand management strategies
• Developed enablement and brand adoption plans while simultaneously assisting clients in technology implementation projects
NAVISSystem Consultant
Mar. 2015 - Jan. 2016Bend, Oregon, United StatesJoined in a consulting role managing the largest book of business in the advisory team, departed to pursue a director role at Brittain (see below), then returned two years later in a business development capacity. • Focused efforts on acquiring new business through ethical sales methods, prospecting, lead generation, and relationship-building
• Managed a large territory (Northeast) and over 100 accounts
• Negotiated and closed $120K ARR in new contracts in the first six months
Brittain Resort ManagementDirector of Resort Sales & Talent
Apr. 2014 - Mar. 2015Myrtle Beach, South Carolina, United StatesBuilt out a shared service reservation call center sales force (80 people) and sales development program. Managed a team of sales trainers and QA professionals. Increased staff engagement in company mission by 30% in three months.
NAVISClient Advocate
Dec. 2011 - May. 2013Remote Employee• Advised a book of 18 clients, helping each to maximize use of Navis systems, tools, and best practices to meet their ROI and revenue goals
• Using a consultative sales method, sold additional solutions to meet needs
• Conducted on-site software implementation and delivered training
• Informed product strategy by amplifying client feedback among internal teams, resulting in development and launch of two new product features
• Increased a client’s sales conversion by 25% on average, using benchmarking tools and power user statuses
Island EssentialsOwner
Jan. 2000 - Oct. 2012Budget Management Strategic Direction and Growth Overseeing Managers with a seasonal staff
Emerald Isle RealtyOwner/Broker/Director of Reservation Sales
Jan. 1998 - Dec. 2011Emerald Isle, North Carolina, United StatesEstablished, scaled, and operated a hospitality vacation rental business from zero to $1M in annual revenue in the first six months of adopting new technology and proven sales process. Developed 25 sales agents and seasonal staff. Fostered strong client retention, which saved rental inventory by 5% in one year.
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