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Work Background
TruStageCopywriter
Apr. 2021Madison, Wisconsin, United StatesI write microcopy for financial services software and contribute to the UX content strategy. I collaborate with stakeholders in product, design, IT, and legal to ensure copy is relevant, helpful, and adheres to financial industry regulations.
Ink Rebel EditingEditor and Proofreader
Feb. 2021I am an editor and proofreader specializing in romance, YA, and LGBTQIA+ fiction. I've worked with several indie authors in a variety of romance subgenres, including contemporary, romantic suspense, sports romance, sci fi/fantasy, and romantic comedy.
Employee Benefits CorporationMarketing Communications Manager
Mar. 2019 - Apr. 2021Middleton, WisconsinAs the Marketing Communications Manager, I championed data-driven decision making in our marketing efforts. I developed and implemented strategies for our social media presence and communication measurement efforts. I wrote content for internal and external audiences through multiple channels, from signs posted around the office for our internal audience, to social media posts for a variety of external audiences, to emails promoting new product features to our clients. I participated in planning our tradeshow and conference presence and ensured our sales team has the materials and equipment they need to make connections with our audiences. I represented the marketing team on corporate initiatives and collaborated with colleagues across the organization.
Campus SonarSocial Media Data Analyst
Apr. 2018 - Mar. 2019Madison, WII analyzed social listening data from multiple sources to provide actionable insights for colleges and universities. I provided insights about target audiences, content strategy, influencer marketing, and brand health. I contributed to our content marketing strategy by writing blog posts and case studies, and supported Campus Sonar leadership by conducting training sessions for the team and mentoring less-experienced team members.
Great Lakes Higher Education Corporation and AffiliatesMarket Research Analyst
Jun. 2017 - Apr. 2018Madison, Wisconsin AreaI planned and conducted market research projects using a variety of qualitative and quantitative methodologies to support marketing and new business initiatives in the company. I used surveys, interviews, and social listening research methods to understand our customers (just to name a few). I also served as liaison to our external market research firm partner. I clearly and concisely communicated findings from research to executives and other internal stakeholders to aid in data-driven decision making at the company.
Great Lakes Higher Education Corporation and AffiliatesSocial Media and Market Research Specialist
Feb. 2015 - May. 2017Madison, WII communicated with customers through social media and assisted in the creation of the social media communication strategy. I also served as a consultant to others within the company who needed to learn more about social media. As a market researcher, I analyzed the effectiveness of communications and determined how best to reach customers. I also worked on external market research efforts that explored the needs and behaviors of customers. Using my background as a writer, I handled creating documentation for my team. I created easy-to-understand reports from complicated data. I also helped improve and edit existing policies to ensure regulations were met. In 2016, I led a cross-departmental team to submit a response to a government request for proposal. I crafted the measurement and social media strategies for communication during a crisis (e.g., data breach).
Great Lakes Higher Education Corporation and AffiliatesMarketing and Communications Writer
Sep. 2013 - Jan. 2015Madison, WII created clear and effective communications for student loan borrowers, helping them learn the ins and outs of their student debt, and empowering them to take control of their repayment by making educated decisions. I improved my team's understanding of what is important to our customers by reviewing and summarizing website metrics on a monthly basis to identify trends, and by performing extensive testing to optimize email communications. My willingness to learn and flexibility allowed me to support other teams in my department. Through this work, I obtained experience in social media engagement and internal corporate communications.
Great Lakes Higher Education Corporation and AffiliatesMarketing and Communications Intern
Jun. 2013 - Sep. 2013Madison, WII drafted concepts for marketing emails, provided feedback for infographic and video concepts, and conducted surveys and focus groups. Working with various groups in the company, I performed analysis to plan improvements in correspondence, website materials, and other products and services.
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