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Work Background
FreelanceCamera Operator and Videographer
Oct. 2022London Area, United KingdomShooting and editing: newtricksfilms.com Specialising in producing online video content that helps brands, businesses, and events fulfil their potential. Check out my work at www.newtricksfilms.com Some of the clients I've worked for:
-Bacardi
-Swatch
-Vapiano
-Freddie's Flowers
-Star Seed
-Lune + Wild
-Nonna Tonda
GlowforgeMarketing Lead - Europe
Dec. 2021 - Sep. 2022United KingdomGlowforge is a Seattle-based 3D laser printing scaleup expanding into Europe. My role is to amplify the potential of the European customer and design a strategy to tap into the demand of businesses, education and maker communities. Key responsibilities;
- Set the marketing strategy to drive brand awareness and growth in Europe
- Develop and execute cross-channel marketing campaigns via a plethora of digital channels, influencer marketing, events etc.
- Identify and implement potent business partnerships and opportunities to expand our sales channels
- Work with internal creative teams and external agencies to develop brand material, creative assets and best practices
- Create, implement and optimise CRM processes to nurture prospects, drive sale conversion and promote referrals
Svea SolarMarketing Lead - Central Europe
Apr. 2020 - Oct. 2021Eindhoven, North Brabant, NetherlandsSvea Solar provides renewable energy solutions to consumers and businesses. Founded in Sweden, they expanded into Central Europe at the beginning of 2020. As the European Marketing Lead, my role sees me reporting into and collaborating closely with the MD of Growth.
- Drive continual engagement and awareness via paid media campaigns, optimising traffic to owned channels and partnerships. - Implemented a new customer journey complete with CRM communication
- Leading the day-to-day relationship with strategic partner IKEA - Oversaw the marketing support of the rebranding following the acquisition of Solarcentury and continue to develop the Svea Solar brand
- Owned the creation of business planning for Central Europe marketing 20/21, which focuses on growing all markets to profitability - Built the business case to expand the European marketing team, winning the headcount, recruiting and onboarding three additional country-specific marketers
SolarcenturyMarketing Manager
Dec. 2017 - Apr. 2020London, United KingdomThe residential Solarcentury business operates across multiple European markets (UK, DE, BE, NL) and works with a number of businesses including IKEA. Solarcentury strives to make green energy accessible and affordable to homeowners.
CaratStrategic Planning Manager
Jul. 2016 - Dec. 2017London, United KingdomCarat is a global media advertising agency. At this role my focus was to provide strategic solutions to brand media advertising Clients include:
Reckitt Benckiser- North America and Europe: Nurofen, Gaviscon, Optrex, Vanish and Finish
LEGO- Global: Brands include LEGO Star Wars and DUPLO
Douwe Egberts- UK: L'Or, Tassimo and Kenco
MindshareAccount Manager
Aug. 2014 - Jun. 2016LondonLed the implementation of a new media investment reporting tool across 22 markets in just one year which provided Jaguar Land Rover with increased transparency of their markets investment and enabled the clients ability of global governance. Project updates were required to the multitude of stakeholders involved and regular support for the local markets during the roll-out. Heavily involved in the creation and communication of global strategies to markets for Jaguar Land Rover for the two biggest and most ambitious product launches to date for Jaguar's XE and Land Rover's Discovery Sport. The strategies provided guidelines to local markets on how to execute these campaigns to acquire maximum impact whilst optimising budgets. Continually raising awareness on Jaguar Land Rover's brand competitors via insight reports through research and analysis which feeds into brand budget allocation modelling and sales target objectives. Ensuring the management and nurturing of account executives joining the team.
MindshareAccount Executive
Jul. 2013 - Aug. 2014London, United KingdomWorking in client leadership for Land Rover and Jaguar. Roles include;
Multi market campaign coordination.
Central client global reporting.
Assistance in campaign strategy.
Insight researcher.
Hall School WimbledonTeacher
Sep. 2006 - Jun. 2007Teaching Assistant in classes of pupils aged 11-16.
The position of responsibility required; covering classes and deliver lessons when teachers were absent.
Duties often including caring for one particular pupil living with muscular dystrophy during school hours.
Tutored GCSE students in Math’s and Biology.
Carrying out administrative work reporting directly to the headmaster.
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