Reed ExhibitionsSenior Sales and Account Executive - The London Book Fair
Mar. 2015 - Feb. 2018London, United KingdomReed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions to establish and maintain business relations and generate new business. Responsibilities: Develop an understanding of the London Book Fair market, vendors, needs and changes facing the industry in order to build long-term relationships with customers, understand their business and marketing needs, and be seen as part of the industry; Work from client brief to understand customer needs and requirements, pitching advertising/sponsorship and exhibiting solutions to suit their budget and marketing needs. Where necessary coming up with creative solutions for new ideas to suit different types of exhibitors, including understanding production costs and working with suppliers and marketing, design and operations departments; Sell to senior level prospects and customers, keeping a good balance between face-to-face and telephone selling to achieve new business and increase revenues from existing customers; Floor plan management and allocation of stand space, accurately report progress through weekly sales reports and forecast revenue projections allowing the Head of Sales and Exhibition Manager to budget accordingly; Work closely with the Head of Sales to deliver the sales plan and sell exhibition space and digital opportunities to both previous and new exhibitors over the telephone and face to face where required; Attend Reed events and competitor events (domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business; Achieve and surpass individual and team revenue targets and develop and manage key feature areas within the fair to attract new visitors and add value for new and existing exhibitors.