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Work Background
Studio DayzeCreative Studio Owner
Jun. 2024www.studiodayze.co.uk Event Styling & Concepts
Interior Styling & Sourcing
Photoshoot Styling Artwork & Design
Dayzed & Confused Weekly Newsletter
Future SnoopsPattern & Graphics Strategist
Jun. 2024
Not On The High StreetTrend & Product Content Manager
Mar. 2023 - Apr. 2024Creation of trend & inspiration content published to partner base.
Design direction & curation of trend edits In-depth market research Holding live webinars
Aligning trends to customer proposition through outlining yearly trend calendar Collaboration across teams to bring trend through at a customer-facing level
Not On The High StreetHome & Lifestyle Curator
May. 2019 - Mar. 2023London, United KingdomCategory management and strategy (Prints & Art, Decorative Home & Flowers, Hobbies & Leisure, Pets)
Product development & trend resources
Range building & campaign selections
Site curation
Commercial analysis
Partner relationships
Illustrator. www.nicowilliams.co.ukIllustrator / Textile Designer
Jan. 2017 - May. 2019LondonChildren's book Illustrator-'Little Turtle Turns The Tide'
Published editorial illustrator
Textile and surface designer, working with design studio and suppliers to interiors and womenswear
Art prints sold through 'IamFY!'
Post FashionDesign Manager
Jan. 2015 - Apr. 2016Managing 3 high street retailer accounts for a leading jersey supplier, based in Camden.
Initiating new volume business with UK
womenswear brand.
Critical path management.
Managing a team of designers and overseeing product development from concept to production.
Trend analysis and commercial awareness.
Strong communication skills, coordinating design meetings in the UK and Turkey with Buyers and factories.
Negotiation with Buyers and factories.
TOPSHOP TOPMANJunior Fabric Sourcer
Sep. 2014 - Jan. 2015Sourcing and development across core, Boutique and Topshop Unique
TOPSHOP TOPMANAssistant Fabric Sourcer
Sep. 2013 - Sep. 2014London, United KingdomAnalysing fabric trends and presenting seasonal trend focussed and first-to-market boards.
Sourcing, researching and developing fabric and trims across Topshop Unique, Boutique and core lines.
Handling correspondence with mills for Topshop Unique, including sending colour standards, negotiating minimums, monitoring quality issues with cloth and ensuring delivery dates are adhered to.
Maintaining strong relationships with fabric agents and mills throughout Europe and Far East and attending international trade fairs.
Archiving seasonal fabrics.
Managing invoices and budgets across all departments and sampling critical path
Aura Q-StyleSample Room Assistant
Sep. 2011 - Sep. 2013Kew GardensAssistant to designers and technologists Sample cutting for concept and sealing samples.
Developing strong working relationships with 5 factories in Sri Lanka and China
Placing purchase orders for all fabric and components used to produce concept samples and seals.
Trend analysis; collating imagery and relevant fabrics for seasonal mood boards.
CAD using Illustrator, Photoshop and Kaledo software.
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