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Work Background
International Union of Painters and Allied TradesMarketing Manager/ IUPAT Advisor for the IUPAT Women's Committee
Jan. 2023Hanover, Maryland, United StatesAs the Marketing Manager for the International Union of Painters and Allied Traders help make a difference in the lives of working people. I am responsible for helping develop and implement strategic marketing plans for the IUPAT and our affiliates. In addition, I am required to develop marketing and recruitment programs, design marketing and recruitment strategies, and implement marketing and recruitment campaigns. Also, I utilize paid advertising in new emerging and traditional channels to advance the union, labor management fund, and training fund's priorities.
Austin MayCMO & Founder
May. 2021 - May. 2023Austin May is a boutique marketing agency located in Washington D.C. Specializing in elevating your brand, your social media marketing, as well as your content marketing. We’ll work with you to develop a customized marketing strategy for your business. We have expertise in many industries such as government, politics, and real estate, giving us the ability to effectively attract your ideal clientele and get your brand and business seen.
Weichert, RealtorsMarketing Specialist
Mar. 2020 - May. 2021Alexandria, Virginia, United StatesBuilds relationships with Sales Associates to become a Trusted Advisor partnering with them to support their personal promotion, marketing, and advertising efforts. Educates and trains Sales Associates during the onboarding process and on an as-needed basis on all Weichert technologies and systems. Conducts training sessions to introduce and/or train Sales Associates on all existing and new company technology initiatives, programs, and processes. Acts as the main point of contact for sales office technology and related needs. Trains, supports, and assists Sales Associate in developing their lead incubation follow-up and conversion on the platform-tools and resources available. Supports the enterprise cross-sell initiative by encouraging utilization of Weichert mortgage, title, insurance, and closing services branded as All Under One Roof. Promotes, creates, and produces customized listing presentations and marketing materials through Weichert technology platforms and vendor partner systems while adhering to Weichert brand standards. Supports office initiatives and recognition programs via social media posts. Monitors and responds to conversations on social media channels when appropriate.
C & A ScientificMarketing Manager
Dec. 2019 - Mar. 2020Sterling, VA- Manage daily activities to advance the work of one or more projects, including engaging others to deliver the work.
- Develop implementation schedules and priorities and methods for monitoring progress
- Develop, monitor, and review project budgets. Verify expenditures vs. actual. Explain variances.
- Assess project issues and develop resolutions to meet productivity, quality, goals, and objectives.
- Build and manage key internal and external relationships. Resolve conflicts while maintaining positive relationships.
- Execute and track the performance of all lead generation campaigns including broadcast, digital, social media, print, etc.
- Help to create a strategic plan of attack on overall marketing tactics and branding efforts.
- Develop compelling content that promotes our company’s branding and messaging.
- Adhere to branding guidelines and practices that ensure the design and message consistency across all marketing platforms.
- Manage reporting and analytics to ensure that all department goals are being met within approved budgets
- Working with internal staff and our agency team members to monitor projects in process and help move them from concept to completion
- Helping to improve systems used for marketing and sales efforts
- Getting involved in social as needed to monitor various channels and alert company executives to conversations they should be involved in
- Responding to vendors as needed to provide materials or make changes
- Helping to document processes to facilitate the smoother running of marketing efforts and to more efficiently help the sales force
Symmetry Salon StudiosMarketing Manager
Dec. 2018 - Jun. 2019Gaithersburg, MarylandAs the Marketing Manager for both Symmetry Salon Studios and Capital Hair Products, I worked closely with the VP of Marketing, VP of Capital Hair Product and CEO to complete projects and goals for both companies. I collaborate and work independently to customize outreach strategies with a common message to be communicated to B2B and B2C markets. My duties includes, but not limited to: - Supported the promotion of bi-monthly industry events and the annual Capital Hair Show
- Learn the fundamentals of the company’s CRM/Marketing tool
- Designed in-house documents and marketing materials (ie shelf talkers, customer communication, packaging, event material)
Collaborate on print projects and strategy behind all marketing campaigns
- Manage timelines and ensure marketing deadlines are met
- Stay up-to-date on industry news and trends of effectively communicate big ideas
- Visit relate locations in the Washington DC area to ensure marketing collateral is relevant and impressionable
- Updated both the Symmetry Salon Studios and Capital Hair Products website with content, event information and regular maintenance
- Worked with VPs and CEO in identifying upcoming press opportunities and assist in the creation of a PR/Communication campaigns (and help expand the media contact list)
- Developed new ways to deploy existing content
- Developed, created and executed results driven social media marketing campaigns
- Posted relevant social media content to promote studios rental and distribution companies such as Balmain Hair Couture and ECRU New York. - Designed and executed digital mail campaings.
UpworkFreelancer/ Marketing Specalist
Jan. 2016 - Dec. 2018Greater Los Angeles AreaKey Accountability and Achievements.
• Respond to client emails within a 24-hour timeframe
• Provide the assistant to clients as a virtual assistant and administration assistant
• Development and implementation of social media campaigns both on Twitter and Facebook
• Research content for campaigns
• Development of social media campaigns
• Understanding of the use of Hootsuite
• Communication with clients to create promotional activities
• Development of training documentation • Maintain and implement search engine optimization (SEO) with keywords and statements
• Transcribing
Springboard VacationsTravel Designer/ Marketing Coordinator
Aug. 2015 - Dec. 2018Redondo Beach, CaliforniaKey Accountability and Achievements.
• Response to emails and telephone calls from Travel Agents and consumers looking to plan and book a vacation
• Answer website leads from Travel Agents and consumers looking to plan and book a vacation
• Plan itineraries that include flights, accommodation, touring and transport for travelers
• Send detailed quotes to travelers and make amendments when required
• Create documents and sent to travelers
• Call travelers before departure and on their return to go through documents and answer questions or concerns
• Create and maintain marketing communication to clients
• Complete activity sheets and promotion databases
• Keep up to date with products and promotional activities
• Stay current on produce changes and refurbishments
• Meet sale targets and support sales team
• Maintain relationships with clients on behalf of the sales representative
• Processing ETA’s
• Putting documents on the website
• Upload e-tickets
• Handle customer service and help with any refunds and other services
• Follow Company Procedures set in place to ensure consistent work standards
• Development and implementation of promotional activities and campaigns
• Updating and maintain client databases
• Becoming a specialist in travel destination in Australia, New Zealand, Africa and other destination in the South Pacific
• Managing and updating social media e.g. Facebook and Twitter
• Work within a team to develop promotional activities for publications such as the Wall Street Journal with conjunction with tourism boards
Cancer Council QueenslandMarketing Coordinator
Jan. 2015 - Jul. 2015Brisbane, AustraliaVolunteer
Key Accountabilities and Achievements.
• Produce event posters and brochures with Cancer Council Queensland Officer
• Develop and implement media and marketing plan
• Identify and utilise community publications and arrange video and/or photo coverage
• Secure any local celebrities for promotional activities
• Liaise with different departments to ensure focus on similar areas
Australian Health Practitioner Regulation AgencyRegistration Officer
May. 2014 - Jun. 2014Brisbane, AustraliaMedical Board of Australia
Nursing and Midwifery Board of Australia Key Accountabilities and Achievements.
• Assessment of registration applications in accordance to the Health Practitioner Regulation National Law (2009).
• Manage the switchboard and direct calls
• Manage and develop correspondence and agenda paper development
• Assisted with administration tasks
• Participate in team meeting
• Build a rapport with department directors and managers
• Assisted with workflow management
Australia Health Practitioner Regulation AgencyCustomer Service Representative/ Administrative
Nov. 2011 - May. 2015Brisbane, AustraliaKey Accountabilities and Achievements.
• Guide practitioners to different registration standards and necessary application forms required for registration.
• Manage the switchboard and direct calls
• Maintained high quality customer service through face-to-face and phone contact
• Maintained diary for boardroom usage
• Assisted with administration tasks for the Nursing and Midwifery Board of Australia (NMBA)
• Participate in team meeting and in developing strategies
• Managed and established social events within the team
• Prepared and managed, policy, training and procedure manuals
• Built a rapport with national and state management
• Assisted with supervisor duties when required
• Pro-actively meet monthly Key Performance Indicators (KPIs)
Electropro AustraliaAdministration Assistant
Oct. 2011 - Nov. 2011• Reception, Customer Service
• Phone Management – inbound and outbound calls
• Message taking
• Filing/ Archiving
• Word processing/ enter timesheets in Excel
• Maintain two kitchens/ office area
• Organising meeting rooms
• Mail outgoing/ incoming
PricelineShop Assistant
Jan. 2010 - Oct. 2011Key Accountabilities and Achievements
• Guide customers through the process of selecting and purchasing products
• Manage customer complaints and return of products
• Assisted with administration task
• Merchandising set up promotions and promote
• Assisted with in-store marketing
• Carry out register operations and daily reconciliations
• Participate in team meetings and developing strategies to increase sales
• Pro-actively exceed monthly sales targets
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