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Work Background
FWD InsuranceUX Consultant
Nov. 2024 - Mar. 2025Hong Kong SAR• In charge of Opus, an internal web platform for the staff to manage underwriting, servicing, and claims tasks. • Analyzed existing design to identify UX pain points and UI inconsistencies, and proposed solutions to address them. • Conducted a case study on the design system and developed a proposal for its revamp.
Amplify HealthSenior UXUI Designer (Contract)
Jan. 2024 - Jul. 2024Hong Kong SARJoint venture: AIA Group & Discovery (AIA Vitality) Project highlights: · Gamification: Badge system concept · Mental Well Being · Nutrition program: Food Tracking and Biomarker Scanning · Healthy Futures: Studied revamped journeys from Discovery and adopt to AIA Vitality UI/UX as proof of concept · Other health assessments: UI/UX improvements/overhaul • In charge of UI/UX design for AIA Vitality mobile apps in the Philippines and Indonesia markets, managing client requests, conducting in-depth UI/UX analyses, and proposing innovative design enhancements. • Collaborated with APAC markets to adapt product journeys for local audiences. • Developed and implemented global product journeys, created design templates and prototypes for user testing and A/B testing. • Conceptualized and presented design ideas to drive product evolution and enhance user engagement.
Magpie Securities LimitedSenior Digital Product Designer (Lead Designer)
Feb. 2023 - Aug. 2023Hong Kong SARStart-up, Stock trading app Project highlights: · Magpie Invest app: UI/UX enhancements | Design system redesign | Account opening overhaul · Fractional shares trading app & Remittance web platform: Idealized concepts • Responsible for redesigning Magpie Invest app, company flagship product. • Initiated a comprehensive redesign of the design system, conducting in-depth research to develop a new color palette and typography system from scratch. • Revamped the account opening journey to create a more streamlined and user-friendly experience for new customers, ensuring that it could be easily adapted to the Singapore market. • Developed visual concepts and high-level wireframes for a fractional shares stock trading app and a remittance web platform.
Magpie Securities LimitedUI/UX Design Specialist
Jan. 2022 - Jan. 2023Hong Kong SARSee "Senior Digital Product Designer" role for details
HSBCDigital UI Designer
Jan. 2020 - Nov. 2021Hong KongWealth & Personal Banking / Wealth & Insurance Project highlights:
· Wealth Dashboard (Investment tab in mobile app)
· Portfolio Advisory Service (PAS: Wealth management)
· Investme Goal Tracking (for Singapore)
· HSBC Life Well+ (Inside mobile app, gamification) • Specialized in investment and insurance products, primarily focusing on Wealth Dashboard and HSBC Life Well+.
• Reviewing wireframes and flowcharts, making critical UI/UX decisions, and creating high-fidelity designs, illustrations, and icons. • Collaborated closely with stakeholders and the design system team to ensure design alignment and approval. • Developed InVision prototypes for usability and A/B testing. • Championed design consistency across multiple products by providing support and guidance to design teams.
• Made significant contributions to the design system library by developing reusable design patterns, data visualizations, illustrations, and icons. Achievements:
· Wealth Dashboard has since expanded to the UK and other APAC markets like Singapore and Taiwan, all of which leveraged my work.
· HSBC Life Well+ had won the following: - Bloomberg Businessweek Hong Kong, Financial Institution Awards, Insurance Sector, Service Awards - Excellence - [2021 - Service Innovation & Integrated Marketing (Service)] - [2023 - Digital Innovation]
· PAS had won the following: - Asian Banking and Finance, Retail Banking Awards, Wealth Management Platform of the Year - Hong Kong [2019] - Bloomberg Businessweek Hong Kong, Financial Institution Awards, Securities Sector, Service Awards - Excellence - High Net Worth Product & Services [2020 & 2021]
HSBCUI Designer (Contract)
May. 2019 - Dec. 2019Hong Kong SARSee Digital UI Designer position for details.
NowsnappUI/UX Designer (Lead Designer)
Nov. 2018 - Apr. 2019Hong Kong SARStart-up, Location-based instant services (mobile app) • Revamped the mobile app's UI/UX: Conducted an analysis of the existing design, and created a robust design system from the ground up to ensure design consistency and efficiency.
• Enhanced visual assets: Designed a set of illustrations and icons to elevate the app's visual appeal and user experience.
• Optimized graphics: Streamlined the brand and marketing assets by converting bitmap images to scalable vector formats, improving image quality and flexibility across various platforms.
Dezoo - B2B Furniture & HomewareUX Designer (Lead Designer)
Apr. 2017 - Oct. 2018Hong KongStart-up, B2B furniture trading (Web) • Reskinned existing screens
• updated branding, oversaw logo redesign
• created a style guide
• created UI/UX designs for new features. • In charge of graphics for marketing. • Unfortunately, DEZOO did not last; it was never launched.
STAKK Factory LimitedDesigner
Jun. 2016 - Jan. 2017Hong KongStart-up, Multi-media content Project highlights:
· STAKKbit: social media feed mobile app
· Media contents: Graphic design and motion graphics • Collaborated with UX designers on concept development and wireframing. • Assisted on prototyping for user testing
• Responsible for UI design and handover to developers.
• Created style guide, icons and illustrations for the UI design.
• Created motion graphics, video graphic overlays and social media graphics for their video content.
Swapit LimitedUX Designer (Lead Designer)
Dec. 2014 - May. 2016Hong KongStart-up, Location-based 2nd hand buy & sell Project highlights:
· Swapit • Swapit is S4BB's main product. It was a significant project.
• As the only designer, I was responsible for all aspects of its development, including designing the brand logo, app icon, brand and app style guides, illustrations and icons, UX wireframe flow, high-fidelity UI, and document design specifications.
• Created digital and print marketing materials like social media posts, ads, motion graphics, business cards, T-shirts, and banners for startup events.
S4BB LimitedMobile Graphic Designer (Lead Designer)
Feb. 2014 - Dec. 2014Hong KongS4BB (Strawberry for BlackBerry) - BackBerry 10 mobile apps Project highlights:
· BlackBerry10 apps: productivity (reminder apps, language learning apps), search (Amazon, Lazada, etc.), and entertainment (battery gauge with funny voice notifications) • Overhauled the UI and UX design of existing BlackBerry
apps and adapted them for Android and iOS.
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