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Work Background
COMSOL, Inc.Demand Generation Manager
Jan. 2023 - Dec. 2024Burlington, Massachusetts, United States• Implemented comprehensive annual marketing plan, encompassing diverse tactics from web banners to virtual conferences, driving substantial growth in lead generation and sales pipeline. • Meticulously managed monthly email marketing strategy, ensuring timely promotion of virtual events, product releases, and newsletters to nurture customer relationships. • Spearheaded LinkedIn ad initiatives, driving substantial lead generation and bolstering sales pipeline. • Orchestrated global marketing efforts across 16 offices, fostering enhanced collaboration. • Devised and executed a comprehensive annual marketing strategy, incorporating diverse tactics from web banners to virtual conferences, resulting in marked growth in lead generation. • Analyzed and optimized email marketing campaigns, ensuring timely promotion of virtual events, product releases, and newsletters to nurture customer relationships effectively. • Coordinated with 20+ media partners to plan and execute campaigns, significantly enhancing brand visibility and market presence across multiple channels.
COMSOL, Inc.Marketing Project Manager
Jul. 2013 - Jan. 2023Burlington, Massachusetts, United States• Developed comprehensive marketing strategies, including web banners, email campaigns, and social media initiatives, driving brand visibility and engagement across platforms. • Orchestrated monthly email marketing plans, promoting virtual events and product releases, resulting in increased customer engagement and product awareness. • Pioneered exclusive LinkedIn campaigns to boost virtual event attendance and product launches, significantly enhancing digital marketing reach and effectiveness. • Partnered with international web development team to create a user-centric email management system, improving data cleanliness and opt-in compliance. • Led as Program Co-Chair for annual US conference, orchestrating diverse elements from Call for Papers to sponsorships, elevating event quality and attendee satisfaction.
COMSOL, Inc.Marketing Assistant
Jul. 2010 - Jul. 2013Burlington, Massachusetts, United States• Streamlined database management procedures across all offices, enhancing efficiency and data accuracy for improved decision-making. • Partnered with Web and Content teams to revitalize social media strategies, boosting presence on Facebook, Twitter, LinkedIn, and Google. • Led transition from physical to digital marketing, modernizing promotional strategies and significantly improving lead generation. • Managed product releases and updates, optimizing website content and lead forms to drive measurable increases in conversions and downloads.
COMSOL, Inc.Marketing Intern
Sep. 2009 - Jul. 2010Burlington, Massachusetts, United States• Managed database of 250,000+ user records, ensuring data integrity and optimizing lead management processes for enhanced marketing effectiveness. • Executed daily email campaigns to promote events, product launches, and newsletters, driving engagement and boosting attendance at annual conference. • Processed and fulfilled up to 1,000 lead requests daily, coordinating physical mailings of product marketing materials with precision and efficiency. • Streamlined lead processing workflow, reducing turnaround time and improving accuracy in distributing marketing collateral to potential clients. • Partnered with cross-functional teams to align marketing initiatives with overall business strategy, contributing to cohesive brand messaging.
Parrot Digigraphic, Ltd.Sales Representative/Office Assistant
Sep. 2004 - Sep. 2009Billerica, MA- Maintained monthly sales quota including hardware, consumables, color management software, and training/installation packages - Developed marketing collateral such as data sheets, brochures, website content, window advertisement, and media/hardware promotions • Assisted President/Vice President with entry and follow through on all rebate programs for Epson, Canon, HP - Maintained excellent customer relations and developed close customer rapport with over 300 clients both domestic and internationally - Assisted with basic office administration tasks - Worked closely alongside accounting manager and assisted with accounts receivable/payable, as well as collection calls and invoicing - Promoted 3 times during first 2 years of employment
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