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Work Background
Haptic BureauCreative Director / Partner
Aug. 2023City of Cape Town, Western Cape, South AfricaDesigned for Human Experience Haptic Bureau is an exciting new venture focused on pioneering immersive technologies, AI-driven design, UI/UX, and innovative digital applications. Our mission is to create seamless, engaging experiences that connect deeply with people by blending art, technology, and human-centric design principles. While we are not yet trading commercially, we are gearing up to launch soon—so watch this space for cutting-edge projects and creative breakthroughs that push the boundaries of experience design.
Anyways CreativeFreelance Art Director
May. 2018 - Oct. 2018Brought on as a freelance Art Director to seamlessly integrate into the dynamic creative team at Anyways Creative. My primary focus was the concept development and creative direction of illustration and animation-led campaigns for major clients, including Google and YouTube. I was responsible for sourcing and directing a diverse roster of international talent, ensuring each visual output was not only artistically distinctive but also culturally resonant. These campaigns were designed for global markets, requiring deep research into regional aesthetics and cultural nuance to create work that connected authentically with local audiences. Collaborating across departments, I managed the creative from ideation through to final delivery—balancing bold visual direction with strategic intent.
Studio PICCreative Director / Partner
Jun. 2017City of Cape Town, Western Cape, South AfricaAs the Founder and Creative Director of Partners In Crime (Studio PIC), I lead a multidisciplinary team in crafting visually compelling narratives for global brands in the luxury, lifestyle, and technology sectors. Our studio specializes in a broad spectrum of services, including CGI, animation, branding, packaging, illustration, and immersive digital experiences. In my role, I oversee the creative direction and execution of projects, ensuring that each deliverable not only aligns with our clients' visions but also pushes the boundaries of visual storytelling. I work closely with clients and internal teams to develop innovative, culturally resonant solutions that elevate brand identities and connect with audiences on a deeper level. Our portfolio includes collaborations with leading global names such as Gucci, Clinique, IBM, Intel, Google, Adobe, Dyson, John Lewis, Ralph Lauren, and Colgate, among others. These projects have spanned from developing expansive illustration toolkits and motion graphics to directing cinematic CGI campaigns and creating cohesive brand ecosystems. At Studio PIC, we are committed to delivering work that is not only aesthetically exceptional but also strategically impactful—creating visual content that drives engagement, builds brand equity, and stands the test of time.
Made By RadioIllustration Director / Art Director
Mar. 2015 - Jun. 2017Brighton, United KingdomAs Illustration Director and Art Director at Made By Radio, I was responsible for leading the studio’s creative output across illustration, animation, and CGI. My role involved overseeing the conceptual development and execution of projects for a diverse range of international clients, ensuring creative consistency and excellence at every stage. I managed a multidisciplinary team of designers, illustrators, animators, and CGI artists—while also liaising directly with clients to translate complex briefs into bold, visually compelling solutions. I was instrumental in shaping the studio’s creative direction, refining workflows, and maintaining a high standard of visual storytelling under tight timelines. During my tenure, I led several award-nominated projects, including: Nickelodeon’s “Kids Pick the President” campaign, which earned a Daytime Emmy Award nomination for its engaging, youth-targeted visual approach to civic engagement. A typography-driven campaign that was nominated for a Computer Arts Award, recognised for its inventive and expressive typographic treatment. My time at Made By Radio cemented my approach to creative leadership—balancing art direction, team mentorship, and client collaboration to deliver culturally relevant and visually impactful work.
I LOVE DUSTSenior illustrator / designer
Feb. 2011 - Apr. 2015Portsmouth, United KingdomAt I Love Dust, a multidisciplinary creative studio renowned for its innovative design, illustration, and animation work, I contributed as a Senior Illustrator and Designer. Over four years, I worked on a diverse range of projects for high-profile clients including IBM, Deloitte, Nike, and many others, helping to bring complex concepts to life through striking visuals. My role involved developing detailed illustrations, graphic assets, and design solutions that complemented the studio’s dynamic animation and branding projects. I collaborated closely with cross-functional teams, ensuring creative consistency and quality across multiple mediums. Notably, during this period, I contributed to major campaigns such as Nike’s iconic “Love is in the Air” project, which featured a bold artistic takeover of the Centre Pompidou in Paris. My work at I Love Dust laid a strong foundation for my expertise in blending illustration with brand storytelling and immersive visual experiences.
One horse TownIllustrator/partner/etc
Aug. 2009 - Jan. 2011Woodstock Cape TownAt One Horse Town, I collaborated closely with a small team of friends to deliver creative illustration and design solutions for a range of clients, including Vice Magazine and Worsworth Books. We worked on projects spanning editorial illustrations, advertising campaigns, and self-initiated work, building a dynamic and collaborative studio environment. This period was instrumental in honing my skills in both creative execution and client collaboration, laying the groundwork for my future ventures in the creative industry.
Fishgate Advertisinggraphic Designer / Illustrator
Jan. 2008 - Aug. 2009City of Cape Town, Western Cape, South AfricaDuring my tenure at Fishgate Advertising, I contributed as a Graphic Designer and Illustrator, working on a diverse portfolio of clients including La Vie Water, Boland College, Brights Hardware, and Vodacom. My role involved creating compelling visual assets for both print and digital campaigns, combining strong design principles with tailored illustration work to effectively communicate client messages. This experience helped sharpen my ability to manage multiple projects and deliver creative solutions within tight deadlines.
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