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Work Background
DigitaleMarketing Innovator & Growth Strategist
Nov. 2024BangladeshAs a Marketing Innovator and Growth Strategist, I specialize in personal branding, audience engagement, and lead generation through data-driven marketing strategies. I position brands as industry leaders by developing thought leadership content, optimizing SEO, and executing high-performing campaigns. I manage multi-channel strategies, including social media, paid ads, and performance marketing, to maximize brand visibility and conversions. My expertise in growth marketing, content strategy, and analytics helps businesses scale effectively.
OmnipresentLead Strategist-Digital Marketing
Apr. 2021 - Oct. 2024Dhaka, BangladeshDevelop and execute comprehensive digital marketing campaigns, managing multi-platform strategies across Facebook, Instagram, Twitter, and LinkedIn. Oversee digital media buying, content creation, and video editing to enhance brand presence. Generate weekly, monthly, and annual performance reports to optimize engagement and ROI.
My role combines strategic planning, content creation, and performance optimization to enhance brand visibility and engagement.
One stop Solution-A Private Initiative Project Strategic Planning Consultant
May. 2019 - Mar. 2021Dhaka, BangladeshDesigned long-term business and marketing strategies, leveraging market research and data-driven insights. Developed project proposals in both Bengali and English to secure funding. Led stakeholder communications, coordinating meetings with partners and donors.
My role combined market research, strategic planning, and stakeholder engagement to drive sustainable business growth.
Anwar Group of IndustriesBrand Manager Automobile Division
May. 2018 - Apr. 2019Dhaka, BangladeshLed brand strategy, establishing brand guidelines, vision, and market positioning. Managed multi-channel communication and media campaigns, supporting product pricing and new launches. Developed business opportunities, created competitor and consumer insights reports, and optimized sales strategies through financial analysis.
My role combined brand management, marketing strategy, and financial analysis to drive sales growth and market expansion.
Spellbound Leo BurnettAccount Manager
May. 2017 - May. 2018Dhaka, BangladeshBuilt and maintained client relationships, developing tailored marketing strategies for both online and offline campaigns. Led negotiations to ensure efficient service delivery at profitable fees. Drafted and finalized client service agreements, optimized pricing structures, and presented solutions to drive business growth. Tracked and analyzed campaign performance reports to refine future initiatives.
My role combined client relationship management, sales strategy, and marketing analytics to drive business growth and revenue expansion.
Spellbound Leo BurnettAccount Executive
Sep. 2014 - Apr. 2017Dhaka, BangladeshAs an Account Executive, I managed client relationships and oversaw multi-channel marketing campaigns to ensure seamless execution. I served as the primary client contact, aligning strategies with business goals and ensuring smooth collaboration between teams. I coordinated campaign execution, monitored performance metrics, and optimized strategies for better results. Additionally, I prepared reports, developed presentations, and contributed to business development efforts. My role combined client management, campaign execution, and performance analysis to drive impactful marketing strategies.
Centre for Advance Research and Social Action Programme Assistant Communication
Aug. 2013 - Aug. 2014Dhaka, BangladeshIn this role, I provided program support, event coordination, and content development to enhance advocacy efforts. I assisted in organizing meetings, developed web content, and prepared briefing materials for program staff. I monitored visits, created presentations, and contributed to the annual report. Additionally, I translated communications materials, including the annual report, from Bengali to English, and wrote case studies to highlight program impact. My role strengthened my skills in program coordination, content strategy, and cross-cultural communication.
World Food ProgrammePublic Relations Assistant
Oct. 2012 - Jul. 2013Dhaka, BangladeshAs a Public Information Assistant at WFP, I supported media relations, content creation, and internal communications to enhance the organization’s outreach. I designed and distributed a staff contact booklet, monitored media presence, and compiled reports to track coverage. I managed press communications, coordinated with stakeholders, and contributed to website and social media updates. Additionally, I translated press releases and reports from Bengali to English, ensuring accurate messaging. My role combined media monitoring, content strategy, and public relations to support WFP’s communication efforts.
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