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Work Background
BombBombPresident & Chief Operating Officer
Nov. 2022 - Oct. 2024Colorado Springs, Colorado, United StatesRecruited by founder/CEO to evaluate and restructure this global SaaS in video communications. - Full P&L management, hire/fire, and strategic planning. Improved customer success team, reducing customer churn by 15%. - Streamlined support to achieve running 12-month CSAT that exceeds 97%. - Oversaw SOC 2, Type 2 program and successful audit. - Re-branded and re-launched 1,700-page website, leading to ongoing growth of organic search and inbound MQLs. Increased conversion rates of leads to sales, reduced time to booking, and led responses to RFPs with major global brands. - Reduced software expenses >$1M while changing CRM and martech systems to improve data management and sales accountability.
- Implemented Carta to reform cap table management.
- Restructured EULA, contracts and partner agreements to improve revenue and co-marketing.
- Audited billing system to uncover and correct licensing, renewal and billing issues.
- Re-instituted customer referrals to engage small to enterprise clients in brand evangelism.
- Led pricing study and competitive analysis to help inform product development roadmap and new product pricing tables.
- Installed normal product marketing and new product leadership to sharpen sales enablement and voice of the customer research.
- Managed financial and HR challenges during company's rapid return to operational best practices.
Techtonic, Inc., a Bitwise Industries companyChief Executive Officer
Nov. 2020 - Oct. 2022Boulder, Colorado, United StatesTechtonic is a Boulder, CO software development training and project outsourcing company offering ACE-credentialed courses and Department of Labor apprenticeships. Programs and services prepare coders and developers at 96% success rates, while also increasing diversity. Techtonic was acquired by Bitwise Industries in November 2021. - Led board and investor relations and meetings during pivotal time in company's trajectory, often on a weekly and daily basis - Full P&L, strategic and operational responsibilities for 56 employee company with 25 additional contractors and/or apprentices - Increased cash runway by 1 year, enabling a successful exit through acquisition - Improved Gross Margin by 131% in 9 months - Restructured sales, marketing and account management; outcomes in less than 12 months included four returning clients and serving as references - Achieved ACE (American Counsel of Education) credentials for software development program, to offer college credits and differentiation from coding bootcamps - Refreshed the brand, website and CRM stack in 4 months, yielding 4x increase in lead volume, page one SEO rankings in key markets, and increased lead quality - Retained key personnel through the transaction; rain point on integration and transition plans post-acquisition
Techtonic, Inc.President & COO
Mar. 2020 - Nov. 2020Boulder, ColoradoResponsible for day-to-day operations and service delivery - Full P&L responsibility - Prepared reports and presentations to the board for CEO and CFO - Revenue increased 29% over previous fiscal year - Restructured client contracts to reduce risks and speed time to profitability of apprentice placements - Increased software development's utilization rate from 32% to 87% by restructuring the team's bench policy and other process improvements - Expanded Department of Labor Registered apprenticeships into Nebraska in October 2020 - Pivoted to 100% remote training due to Covid-19 with single-digit student attrition - Negotiated early lease termination, saving $1.7M over 4 years
AdvisoryCloudAdvisor
Jan. 2020 - Mar. 2021
ParentFileMember Of The Board Of Advisors
Jan. 2020 - Mar. 2021
Nicole Craine ConsultingConsultant
Jan. 2019Boulder, COI partner with leadership to help construct plans that support the strategy and drive implementation either a project at a time as as a fractional team member. - Develop and implement operational cadence
- Process development and improvement
- Internal system efficiency
- Recruiting strategies
- Talent development programs
- Organization design
SurveyGizmoCOO
Oct. 2016 - Jan. 2019Boulder, COResponsible for building great operational capabilities to support organizational growth and expansion for a privately held, SaaS company for data collection and reporting capabilities. Direct P&L management, sales and marketing, roadmap execution, pricing, legal and all talent programs. - Grew revenue from $13M to $25M in 18 months while sustaining profit of over 15%.
- Established a sales-driven culture; clear new business and existing business focused teams,
redesigned compensation plans, onboarding and implementation functions.
- Designed and implemented new account services strategy resulting in significantly increased
renewal rates on accounts of 93%.
- Established a professional service offering focused on large account implementations.
- Transitioned the company for a home-grown subscription management tool to an enterprise
subscription management solution.
- Organization named Top Places to Work 2017, Denver Post.
- Named Forbes Small Giant 2017.
FusionSeven, Inc.Member of the Advisory Board
May. 2015 - Mar. 2020San FranciscoProvide guidance and input on partnering with agencies on adoption of advanced billing solutions.
Vizette, Inc.Member of Advisory Board
Mar. 2015 - Apr. 2017Provide guidance and insight on how to position the product and services to agencies and advertisers.
MAP | Mediabrands Audience PlatformPresident
Mar. 2013 - Oct. 2014San FranciscoResponsible for leading and managing the Cadreon business for IPG Mediabrands globally, including the diverse digital business units including search (Reprise Media), social (SpringCreek Group), mobile (Ansible) and the programmatic (Cadreon) media offerings. - Grew revenue from $0 to $126M in 4 years.
- Grew headcount from 4 in 2009 to over 500 globally by end of 2013.
- Designed and developed employee engagement programs to compete in the competitive San
Francisco marketplace, reducing time to fill on new hires by 10%.
- Deployed Cadreon services in over 30 markets within two years, all on time and within budget.
- Designed and implemented the first Talent Apprenticeship Program in the Ad Tech industry in
conjunction with TubeMogul, now Adobe Ad Platforms. - Identified and implemented a partnership with a local MBA School focused on student
involvement and curriculum development for digital marketing classes.
CadreonCOO
Jun. 2009 - May. 2013San Francisco Bay AreaBrought onboard by the Chief Digital Officer of Mediabrands to build a business around a business plan and vision for programmatic media buying. Responsible for developing and implementing all processes, talent acquisition and development as well as client engagement models. Overall P&L responsibility globally. Grew revenue for zero to over $35M in 4 years.
OrganicGroup Director, Operations
Nov. 2004 - Jun. 2009San Francisco Bay AreaFull service digital marketing agency servicing Fortune 500 companies. An Omnicom company. - Managed overall operations of the San Francisco and Los Angeles offices.
- Full P&L management for over $22 million in revenue.
- Grew office revenue by 68% in two and a half years through improved staffing and focusing
the business development strategy.
- Reduced office churn rate from 37% in 2004 to 17% in 2007 by implementing employee
feedback programs, streamlining project staffing process and implementing management
mentoring programs.
- Diversified the client portfolio from two key accounts to five key accounts and 11 mid-size
accounts within eighteen months.
- Established a project scoping and pricing process that resulted in increased accuracy and
consistency for all client contracts leading to more satisfied clients as well as a more solid office P&L with reduced variances from 23% to 7%.
LiveOpsConsultant
May. 2004 - Oct. 2004
There.comDirector, Member Services & Operations
Jan. 2002 - Dec. 2004Menlo Park, CA
Excite@HomeDirector, International Operations
Jan. 1998 - Dec. 2002Redwood City, CA
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