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Work Background
dentsu IndonesiaDigital Manager
Apr. 2021Managing several planner team players to answer client briefs including but not limited to campaign
strategy, performance, and optimization marketing on several social media platforms, publishers, and programmatic buying. Handled and won several brand pitches, and performance campaigns for Abbot (Pediasure and Ensure), Lazada, Panasonic, Amar Bank (Tunaiku), hotel Santika, Flip, Danone, Erha, penerbit
Erlangga and OCBC NISP bank
EPICONCEPTDigital Marketing Specialist
Jan. 2021 - Dec. 2022As a digital marketing specialist, I spearheaded efforts to grow our YouTube channel, employing
targeted campaigns and SEO strategies to boost visibility and engagement. By analyzing audience
insights and trends, I optimized content to resonate with our target demographic. Through proactive
community management and data-driven analytics, I fostered audience interaction and monitored
channel growth. Continuously adapting to industry trends, I played a key role in elevating our channel's
prominence and influence.
PT Karya Bahari AbadiMarketing Communication Manager
Apr. 2018 - Mar. 2020Jakarta, IndonesiaUpon a colleague's recommendation, I joined a company working with a sole distributor of outboard
motors and water vehicles. Tasked with leading promotional efforts, I oversaw a team focused on
digital growth. This included organizing the annual dealers meeting and managing our marine booth at exhibitions. At the dealers meeting in Jogjakarta, I presented on digital transformation and provided coaching.
Additionally, I handled all aspects of our booth at the Deep & Extreme Exhibition. However, the
COVID-19 outbreak abruptly halted our activities, prompting a pivot to digital strategies to maintain
engagement amidst the pandemic. Despite the challenges, I remained proactive in adapting our approach to the new circumstances.
Through resilience and strategic adjustments, we continued to engage our audience and navigate the
uncertainties brought about by the global health crisis.
PT. Pudjiadi Prestige Tbk.Digital Marketing Strategist
Jan. 2018 - Mar. 2020Jakarta, IndonesiaIn the real estate sector, I led a project to digitize promotional efforts for better tracking and analysis.
Working closely with the successor, I formed a digital team and devised innovative strategies.
Overcoming challenges, including tracking promotions without digital elements, I implemented a
confidential solution. The COVID-19 outbreak further emphasized the need for digitalization. Despite disruptions, our team
adapted quickly, leveraging digital tools to maintain productivity. This crisis spurred innovation, refining
our digital marketing strategies for real estate. Through resilience and adaptation, we emerged stronger
in navigating the digital landscape.
Agency Fish LtdDigital Marketing Manager
Nov. 2016 - Mar. 2018Jakarta, IndonesiaI transitioned to a company initiating a digital team. Tasked with enhancing Colours' digital presence for Garuda Indonesia, I also played a pivotal role in the early stages of the Blue Bird online taxi application. At Blue Bird, I led digital marketing efforts to boost app visibility and user base, collaborating with teams to refine user experience. Concurrently, I spearheaded digital innovation at Colours, establishing a dedicated team and implementing effective marketing strategies. Despite challenges, I remained committed to driving results and contributing to both companies' objectives, leveraging insights gained from my brief yet impactful tenure at Blue Bird to enrich my digital marketing expertise.
Red White IndonesiaDigital Project Manager
Aug. 2016 - Mar. 2020Jakarta, IndonesiaAssisting my former colleague's project with LINE Indonesia, I supported their activation agency lacking
digital resources. Developed the LINECreativate site, serving as a comprehensive platform for event
promotions, ticket registration, and online competitions including games, stickers, webtoons, and
chatbots. Led a freelance team of web developers, designers, customer service representatives, and
database administrators, providing guidance and overseeing analytics for site optimization.
KapanLagi YouniverseDigital Strategist
Oct. 2015 - Jul. 2016Jakarta, IndonesiaIn my career journey, I've come to understand that high gains often accompany high risks. Initially,
I viewed frequent job changes within a short span as a testament to my adaptability and ambition. However, this mindset led me down a path of arrogance and vulnerability. Despite being stationed
in Malang, I sought a permanent relocation to Jakarta, believing it to be the pinnacle of my career aspirations. Unfortunately, this move proved premature, as I realized there were still invaluable lessons
to be learned and skills to be honed. While my return to Jakarta granted me the desired position, my overconfidence blinded me to the
challenges ahead. Despite receiving accolades for securing one of the largest deals for KLN, a rift with a superior ultimately led to my resignation. This humbling experience taught me the importance of
humility, continuous learning, and cultivating healthy relationships in the workplace. Reflecting on these experiences, I've embraced a newfound appreciation for the journey of personal
and professional growth, recognizing that true success is not merely measured by achievements, but by
the lessons learned and the relationships forged along the way.
KapanLagi YouniverseChannel Business Manager
Dec. 2014 - Oct. 2015Malang, East Java, IndonesiaJust when I thought I had weathered enough storms, fate presented me with another challenge.
Recognizing my success in managing Fimela, the upper management entrusted me with the task of
overseeing Merdeka.com, a burgeoning news portal in Indonesia. Despite its establishment in 2012
and reputation for neutrality, Merdeka.com was still in its infancy, with modest organic growth in the
hundreds of thousands. Undeterred by the scale of the challenge, I dove headfirst into my new role, orchestrating a multifaceted
approach to propel Merdeka.com to greater heights. This involved daily coordination and supervision
of reporters and editors, ensuring the delivery of high-quality, engaging content. Collaborating closely
with designers, I spearheaded initiatives to create visually compelling graphics aimed at driving user
engagement and fostering content sharing. In tandem with these efforts, I directed programmers to optimize the site's performance, prioritizing
speed and efficiency to outpace competitors. Together, we embarked on a journey of growth and
impact, leaving a lasting impression not only on our employees but also on the countless individuals
who rely on our platform for news, particularly the youth demographic. Driven by our shared vision for progress and empowerment, we organized a transformative road trip
workshop titled 'Futurepreneur' across seven major cities in Indonesia, including Bali, where I served
as a spokesperson. Through these initiatives, we endeavored to inspire and equip the next generation
of entrepreneurs, further cementing Merdeka.com's role as a catalyst for positive change in Indonesian
society.
KapanLagi YouniverseChannel Business Manager
Apr. 2014 - Jan. 2015Malang, East Java, IndonesiaAmidst the intricacies of company acquisitions, I undertook the challenging task of harmonizing
operations and fostering cohesion among teams across both KapanLagi Network (KLN) and Fimela
Group. This involved extensive travel between Malang and Jakarta twice weekly to ensure seamless
integration and alignment of objectives. At the heart of my responsibilities was the strategic direction
of content themes, a role which entailed collaborating closely with reporters and editors to maintain
editorial quality and consistency across platforms such as Fimela, Fimela Family, Fimela Girls, Muvila,
and Sooperboy. In addition to overseeing content strategy, I actively contributed to brainstorming sessions and idea
generation for channel-client projects, leveraging cross-functional collaboration to drive innovation
and deliver impactful solutions. Notably, within a condensed timeframe, I spearheaded the successful
organization of Fimela Fest at Kota Kasablanka Mall, a premier lifestyle exhibition that garnered
significant attention and acclaim within the Indonesian market. Through effective leadership and meticulous attention to detail, I navigated the complexities of company
integration and project execution, driving tangible results and solidifying KLN's position as a leader in
the digital media landscape.
KapanLagi YouniverseDigital Project Director
Oct. 2013 - Apr. 2014Jakarta, IndonesiaMy tenure as a watchful guardian over the digital landscape garnered recognition from upper
management, culminating in the publication of an article spotlighting my contributions. This acclaim
led to a remarkable opportunity when the CEO personally invited me to join Mr. Gita Wirjawan's
success team as a Digital Project Director. Tasked with orchestrating persona development and content
strategies across the digital spectrum, I played a pivotal role in elevating Mr. Wirjawan's visibility and
reputation, positioning him as a potential presidential candidate for the Democrat Party. Although Mr. Wirjawan's bid for presidency was not successful, I take pride in my role in transforming
him from a relatively unknown figure (despite his position as Trade Minister) into a widely recognized
public figure. Concurrently, I was integral to the acquisition process of Fimela Group by KapanLagi
Network (KLN), a significant milestone in our expansion strategy. This acquisition encompassed
prominent lifestyle online media platforms such as Sooperboy, Muvila, Fimela, Fimela Family, and
Fimela Girls, further solidifying KLN's position as a major player in the digital media landscape."
KapanLagi YouniverseProduct Development Specialist
Dec. 2011 - Oct. 2013Malang, East Java, IndonesiaAs a dedicated Product Specialist at KapanLagi Group (later rebranded as KapanLagi Network), I play
a pivotal role in ensuring the seamless operation and optimization of our 5-7 news channels. My daily
responsibilities entail meticulously monitoring each channel with unwavering attention to detail, akin to
that of a vigilant watch dog. I collaborate closely with Channel Managers to drive traffic and enhance user engagement.
This involves conducting thorough site visits, immersing myself in news articles, and rigorously
testing platform features. At day's end, I compile comprehensive analysis reports that highlight
successful strategies, areas for improvement, and recommendations for content refinement or feature
enhancement. In addition to my primary duties, I actively liaise with cross-functional teams to support ongoing sales
initiatives across all channels. This includes contributing insights for the development of new microsites,
apps, and other digital assets, ensuring alignment with our overarching objectives. Through my proactive approach and commitment to excellence, I continuously strive to elevate the
performance and user experience across KapanLagi Network's diverse portfolio of news channels.
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