Publicis GroupeSenior Copywriter - Copy Group Head
Jan. 1999 - Jan. 2002ManilaAccounts Handled: United Laboratories, Pfizer. Won Creative Guild Award for Television. Created Medical Detailers for pediatric nutrition and pain management.
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Unilab Brands Handled:
Ceelin Launch Campaign - 100% Mother's Protection
pHcare - Sharon Cuneta Endorsement
Athena - Calcium Supplement (Creative Guild Award Winner for television)
As Copy Group Head, I led my Creative Team in the creation of multi-media advertising which included print, radio, and television ideation, crafting, and production. The job entails building ideas through research, brainstorming, presentations and revisions.