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Work Background
Rogers Enterprises Inc. (Rogers & Hollands | Ashcroft & Oak)Director of Marketing
Feb. 2019
Tonik WorldDirector of Marketing
Mar. 2017 - Sep. 2018West Chicago, ILLaunched completely new brand concurrent with Norix company accountabilities and responsibilities. Developed marketing plan to completely new audience with completely different tone and positioning. Direct team of product managers, research managers, digital strategies, creative services, and marketing associates to leverage our talents and maximize our impact on limited budgets. Create engaging traditional and non traditional content while focusing on driving traffic and RFQ with PPC, SEO, display ads, email marketing campaigns and website.
Norix FurnitureMarketing Director (Parent Company of Tonik World)
Jan. 2017 - Sep. 2018West Chicago, ILDirect team of product managers, creative services, digital strategists, and marketing associates to push brand and drive leads through email campaigns, PPC, SEO, new websites. Orchestrated forward looking three year rolling product plan and roadmap that balanced resources, finances, manufacturing, and market opportunities. Process improvements that speed new product development into a more cohesive organizational team than the department silos that existed prior. Accountable for the three year strategic plan, determining markets and products to focus product development as well as growth strategies to hit company five and ten year goals. Advancing brand as company grows beyond its current markets and ensuring that the tone and positioning are on target with new and existing customers.
DanfossDirector Marketing Communications
Feb. 2014 - Oct. 2015Baltimore, Maryland AreaManaged marketing communications team for all of the business units and lines of business for the Cooling Division for North America. Networked with the largest customers in the HVAC industry to learn marketing insight, understand best practices, and gain valuable feedback that was used to created better communications. • Developed successful strategies to effectively communicate the value proposition to segmented audiences. From OEM to wholesalers, engineers to students, each audience has different pain points with targeted communication via email marketing. • Created campaigns that increased customer engagement, supported sales team, and improved brand awareness. • Developed more comprehensive digital footprint and social media program to engage the student and millennial audience, an important target in supporting the company's growth strategy. • Managed all major trade shows for the different segments delivering high brand visibility within tight time frames and increasingly tight budgets. • Worked cross-functionally and cross-divisionally on domestic and international teams for various strategic projects. • Managed internal and external resources, led highly visible projects, and negotiated with vendors to maximize results.
TranterMarketing Manager
Aug. 2012 - Feb. 2014Wichita Falls, Texas Area• Conducted competitive market analysis to identify growth opportunities in existing markets and emerging markets for Gasketed Plate Heat Exchangers in HVAC, Oil and Gas, and Marine industries. • Implemented new media technologies, including touchscreens, 3D animation, and video, to create a virtual showroom, reducing event marketing costs by 30%.
JB IndustriesDirector of Marketing
Aug. 2006 - Aug. 2012Aurora, IL• Developed and implemented a comprehensive marketing strategy for a manufacturer of HVAC tools and accessories, resulting in a 50% growth in a challenging market. • Pioneered the creation of consumer packaging and plan-o-gram displays for wholesale distribution, leading to double-digit sales increases and enhanced brand awareness.
Oro InternationalDirector of Sales
Jan. 2002 - Dec. 2006• Directed sales team of 6 at Oro International, managing $5M inventory and $12M purchasing budget. • Negotiated contracts with top jewelry retailers, creating buy plans based on inventory turns.
Fantasy Diamond CorporationSales Director
Jan. 1993 - Dec. 2002• Implemented merchandised customer programs to drive exponential growth in sales for a fine jewelry manufacturer. • Developed effective exit strategies, resulting in a 30-50% reduction in loss projections. • Analyzed sales data to identify opportunities for optimization and revenue generation.
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