Senior Marketing Leader with over 20 years of experience driving B2B and B2C marketing for industry-leading companies.
Throughout my journey, I’ve taken the reins on omnichannel marketing, brand strategy, and campaign execution to spark engagement, boost customer acquisition, and accelerate revenue growth. With experience across retail, manufacturing, and service sectors in North America, I’ve led teams, collaborated with agencies, and managed multimillion-dollar budgets to deliver meaningful results. Plus, I've streamlined operations, sped up campaign launches, and ramped up marketing performance with data-driven insights—because who doesn't love results?
A few highlights from my career include generating $800,000 in new revenue from SMS campaigns, achieving 40% revenue growth with revamped email strategies, and supercharging B2B lead generation by 50% through hyper-targeted events. I have unified brands under one banner, saving $750,000 in marketing costs while boosting our recognition.
If you think my profile might be a fit for you, let’s connect! Feel free to shoot me a message here on LinkedIn—I’d love to chat!
Key Skills:
Omnichannel Marketing Strategy
Brand Development & Repositioning
Campaign Development & Execution
Lead Generation & Conversion
Email & SMS Marketing
Budget Management & ROI Optimization
Product Launch & Go-to-Market Strategy
Digital Marketing (SEO, PPC, Paid Media)
Market Analysis & Consumer InsightsMore...