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Work Background
InferenceCloud.aiMarketing and Customer Relations Consultant
Jan. 2025Helping InferenceCloud on its journey as the world's first full-suite marketing and communications AI tool. Like having an entire marketing and communications team in your pocket. With Inference Cloud I help onboard customers, hone and refine marketing strategies and content, develop product roadmap, consult with leadership on next steps, and generally provide insight and execution wherever I can.
SiteSing Interactive ABBusiness Development Consultant
Nov. 2024GermanyWorking in client relations, project development and creative production. On the front end I'm engaged in business development, account management and project management. On the back end I'm engaged in storyboarding, scriptwriting, copywriting, production, creative direction, strategic consultation, on-camera work, and on-site direction.
Chambers Go-To-Market Strategic ConsultingFounder and Owner
Oct. 2024GermanyHelping companies build and execute go-to-market strategy. Make new customers. Keep existing ones engaged. Grow market share. At Chambers Consulting, we help companies in the automation, automotive, and AI sectors build strong, innovative and cross-functional go-to-market strategy while also delivering the content, calendars, channels and training needed to execute them. After all, go-to-market strategy is much more than just good ideas - maybe you're not even sure if your organization has one. These days it requires intimate knowledge of your customers to reach them with the right messages at the right time - and a relentless focus on execution with an adaptable and iterative mindset. Whether you're a small- or medium-sized business, or a mid-stage startup, we’ll help you navigate the complexities of the modern market so that you can find new customers, keep existing ones engaged, and grow your market share.
Franka RoboticsDirector, Portfolio Business Strategy
Jun. 2022 - Sep. 2024Munich, Bavaria, GermanyIn this leadership role I was responsible for driving strategy and managing teams in the cross-functional space between product management, marketing and sales. I managed the product management team and lead go-to-market efforts there to ensure the Franka Robotics’ product portfolio is organized and delivering value in a coordinated and planned way, to both match the needs of the market and deliver new innovations that grow business in strategic business segments while providing a stream of high quality leads to the sales team. I also lead efforts in marketing to ensure Franka Robotics has world-class product marketing content, runs efficient and impactful campaigns, and obtains crucial market insights to define the best go-to-market strategy possible. From March 2023 I was also deputy to the CTO and Business Owner for Electronics and General Industry until company strategy changed in January 2024. From June 2022 until now our cross-functional Portfolio Business Strategy team has been instrumental in: - Doubling order intake
- Improving production by establishing an entirely new production line in Germany
- Developing a world-class lead generation pipeline with efficient use of budget
- Creating intriguing and authentic marketing content and increasing content output
- Implementing new digital toolsets for marketing, lead generation, sales funnel management, webinars and website management
- Onboarding and managing external agencies for highest impact
- Coordinating launch, marketing and sales activities of Franka Robotics in China and India, while expanding marketing and sales activities in North America
KUKASenior Director, Communications and Ecosystem Business Development, iiQKA
Apr. 2019 - May. 2022Augsburg, Bavaria, GermanyHead of Communications for the iiQKA platform and head of iiQKA Ecosystem Business Development. Created a consistent, intuitive and compelling content experience across the user journey and delivered an end2end process that ensured business value for all ecosystem participants. Responsible for compelling product argumentation, brand strategy and overall story to provide clear differentiation and visibility in the market. Responsible for the iiQKA marketing strategy across all channels both KUKA-owned and not owned, including vision, execution, content creation, production, storyboarding, outreach, and public representation. In addition, I spearheaded efforts to drive growth and development of the new iiQKA Ecosystem, onboarding providers, developers, partners and other stakeholders, as well as crafting the new ways of offering intuitive and integrated self-help, to turn it into a valuable and intuitive way to extend the functionality of the iiQKA platform and provide new opportunities for our Ecosystem providers. Major achievements: - Launched iiQKA to the world going from complete stealth to global launch, resulting in more than 15 million impressions across 2 major online events during the COVID epidemic and culminating in a world public launch at Automatica 2022 in Munich, Germany.
-Developed the iiQKA Ecosystem, including strategies, principles and lifecycle management for all devices and software that connects to the iiQKA platform from both 3rd parties and KUKA itself.
-Created an entirely new process, adopted by the global organization, to extract key values, stories and messages from individual products and the entire portfolio.
KUKA RoboticsGlobal Content and Social Media Manager
Oct. 2015 - Mar. 2019Seattle, Washington, United StatesStrategy development and execution of modern, journalistic-style marketing communications across a dynamic set of digital and analog channels. Focused on storytelling, authenticity and emotional connection with existing and potential customers, as well as creating and engaging with a wider general audience and building media relationships. Coached executive and senior management on ways to express themselves using their passion to engage with audiences and tell the KUKA story effectively. Included video production, copy writing and photography. Transformation of a traditional marketing strategy to one aimed at the B2B marketing of the future. Major achievements:
-Social followers across all KUKA global channels increased by more than 60% per year with 95% organic growth
-Quantity of video content produced increased by more than 300%
-Engagement with content across all KUKA digital channels up by more than 400%
-Increased KUKA's slice of the thought leadership pie significantly
-Developed and executed company-wide storytelling and content strategy -Balanced content mix ranging from inside-the-box to outside-the-box: meaningful, useful and shareable by both technical and non-technical audiences. Including live production/live broadcast, event coverage, hosted on-camera journalistic style, success stories, technical briefs and many other types of content.
ABB RoboticsGlobal Content and Editorial Manager
Aug. 2012 - Sep. 2015Seattle, Washington, United StatesTold the human stories behind robotics by making the "roboticized" world of the future more accessible. Acted as a coach and thought leader for all communicators in the ABB Robotics global business unit -- an organization with more than 9,000 employees in 53 countries. Delivered media-rich editorial and content creation services for both external and internal audiences; increased the reach of that content via the multiple digital channels. Worked in a distributed global team to engage thought leaders throughout the dynamically evolving world of robotics. Major achievements: -Created and implemented entirely new video content strategy from ground up and across the globe to completely redefine how ABB Robotics is perceived through rich media marketing.
-Established ABB Robotics as a thought leader during this beginning stage of the robotics revolution.
-Developed deep expertise and understanding of the robotics industry such that I was asked to frequently create thought leadership pieces to represent ABB Robotics to the entire world and coach executives on their expression through script writing, ghost writing and other outlets.
-Maintained a large and growing network of key players in the industry to be able to call upon for expert input.
FreelanceTransportation Consultant
Oct. 2009 - Sep. 2015Sustainability delivered in easy to digest bits. Consult with Washington businesses, as well as local and state government, to develop electric car infrastructure. Includes analysis of costs and benefits, as well as funding opportunities. Directly led to the establishment of the world’s first dedicated EV tourism corridor.
FreelanceAutomotive & Technology Journalist
Jul. 2007 - Aug. 2012worldwideGreen Transportation & Energy Beat. Hundreds of articles written for prestigious outlets including The New York Times, Popular Mechanics, Motor Trend, Scientific American, AutoTrader.com and PluginCars.com. Specialized in electric cars, biofuels, mass transit, future technology, safety, and connected mobility. Widely considered an influential thought leader in the electric car arena.
Oregon Department of AgricultureNatural Resource Specialist
Jun. 2006 - Aug. 2009Coordinator for the Agricultural Smoke Management Program and Agricultural Water Quality Specialist, including public relations, program management, research and investigation, and administration. Represented the agency on major groundwater pollution issues, endangered species act planning, agricultural air pollution and soil quality. Oversaw 10 staff during the field burning season.
National Pesticide Information CenterFaculty Research Assistant
Jan. 2006 - Jun. 2006Pesticide risk specialist for the National Pesticide Information Center (NPIC). Provided unbiased, science-based information concerning pesticide health, safety, environmental fate, chemical properties and regulations to the general public, professionals, and medical personnel. Counseled over 1,000 individuals using risk assessment and hazard communication.
Oregon State UniversityResearch and Teaching Assistant
Sep. 2002 - Dec. 2005Served as research and teaching assistant for soil science courses. Communicated complex issues in a meaningful and understandable manner.
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