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Work Background
AutodeskExperiences Specialist
Mar. 2022 - May. 2023San Francisco Bay AreaAs part of the Research Communications & Engagement team, I focus on engaging others with Autodesk Research through experiential storytelling, such as managing our tour program and narrative. I also dive into the data side of things, both in content and asset management systems, and analyzing and reporting on the performance of all our content output through a variety of metrics.
AutodeskCommunications and Engagement Specialist
Mar. 2017 - Apr. 2022San Francisco Bay AreaResponsible for all things comms for the Autodesk Technology Centers and Outsight Network residency. Crafted monthly newsletters, resident stories, team resources such as style guides and PR guidelines. Collaborated across company organizations to curate stories and content that demonstrated our impact to Autodesk's goals and mission as well as the industries we serve.
FreelanceMarketing Consultant
Apr. 2015 - Mar. 2017San Francisco, CAI've assisted several local businesses in various aspects of their Marketing and Branding efforts, drawing from my broad experience in the field. City + County Bicycle Company - San Francisco, CA (ongoing)
-Marketing and Visual Merchandising Consultant MasterClass - San Francisco, CA (February 2016)
-Copywriter Wholesome Bakery - San Francisco, CA (November 2015)
-Corporate Branding Consultant Alite Designs, Inc. - San Francisco, CA (September 2015)
-Line Planner - Holiday 2015 "Made in SF" line.
Boreas GearPartnerships Manager
Oct. 2014 - Sep. 2015San Francisco, CAA multi-faceted position that included:
-Sales account management for the Lifestyle and Bike sales channels
-Project Management: -Wholesale P.O.P. signage program from ideation to distribution -Design collaboration projects including prospecting, line list management -Tradeshow booth coordination -Line Planning
*All above responsibilities were performed for sister company, Alite Designs concurrently.
Sports BasementBike Department Manager
Aug. 2011 - Sep. 2014San Francisco, CAManaged a high-volume, full service bike shop (in addition to all duties in previous position):
-Merchandising; utilized sales data and market trends to fine tune product assortment, and extensive inventory management
-Achieved consistent quarterly 10+% sales growth -Social Media account management
-Development, design, and implementation of P.O.P. signage program adopted company-wide
-Development and implementation of operational systems adopted company-wide
-Coordination of community events -Recruiting, hiring, and training staff in sales of technical hard goods and building clientele
Sports BasementBike Department Sales Lead
Jan. 2009 - Aug. 2011San Francisco, CA-Sales and clientele management
-Development of new-hire training program materials
-All visual merchandising including space planning, seasonal initiatives, and signage
-Tracking sales data by category to assist with buying, markdown, and closeout decisions
-Extensive and consistent product knowledge and industry trend education
SB ArchitectsMarketing Coordinator
Jan. 2008 - Nov. 2008San Francisco, CA-Creation and organization of custom marketing materials (i.e. firm portfolios, designer resumes, precedent studies, brochures, etc.)
-Brand strategizing
-Competitive research
-Tradeshow coordination
-Proposal, RFP and contract drafting and editing
-Database management
-Administrative assistant duties (i.e. travel coordination, expense reporting, etc.)
The North FaceMerchandise Coordinator
Oct. 2006 - Nov. 2007-Brand Visual Merchandising support for 35+ accounts in two states
-New store openings, shop-in-shop installs
-Tradeshow coordination
-Product training
-Communication liason between wholesale accounts, sales reps, and buyers
-Attend bi-annual sales meetings to provide feedback for line planning
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