City GlobalDirector Of Product Development
Jan. 2019 - Jan. 2022Greater Los Angeles AreaBrands: Maker's Mark, Jim Beam, Courvoisier, Knob Creek, Sutter Homes, NFL, NHL, NBL, NBA, Girl Scouts of America, Sony Picture Animations and more. Managed a team of 11 in both our LA & China offices Account Management + Product Development: Customer Acquisitions Spearheaded the ideation, strategic planning and implementation of client initiatives
Represented the agency as a leader in the sustainability marketplace Executive leader of product design, sourcing, production, and project management Directed creative teams from start to finish on all campaign pitches and product mock-ups, sample approval and packaging requirements Maintained brand integrity across all company marketing initiatives and communications in US, China, Mexico, UK, Germany, Canada, and Spain Built and managed internal marketing calendars that qualified leads Trend forecasted and sourced initiatives in sustainability blanketing across all orders to minimize our product and packaging impact on the environment. Operations Oversaw long-range strategy for business + evaluated new opportunities Business-to-business profiling/plans and strategic roadmaps for trending promotional products
Presented to C-level executives, crystallizing strategic priorities, development of in-house capabilities, and capital requirements of key initiatives Lead budgeting, forecasting + deal analysis processes across multiple business units (Spirits, Amusements, Non-profit, Apparel, and Events) Partnered with key business stakeholders to create and analyze KPI dashboards to improve financial transparency for decision-making IT + Onboarding Recruited and interviewed prospective hires Created operational SOPs for company wide adoption and on-boarding Led new hire training and management Mapped, built and tested Salesforce, ClickUp, Slack, Canva, and Google Suites