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Work Background
MacStadiumGrowth Marketing Manager
Sep. 2023 - Mar. 2025Atlanta, Georgia, United StatesBuilt demand generation program from ground up in order to promote pipeline growth. Generated pipeline growth from 1x to 12x within the first year of campaigns launching. Assumed leadership responsibilities in absence of Head of Global Marketing: creating board decks, driving data clean up for reporting, managing a direct report, and managing a global marketing budget. Able to Identify gaps in the marketing funnel, while analyzing campaign performance metrics, and making data driven recommendations for improvement-optimization. Continuously expanding on strategies to support the development of messaging that resonates with target customer segments across different verticals. Proficiency in building campaign analytics and reporting using SFDC and MCAE. Created automations and emails campaigns to target new and existing prospects/customers. Proven success in communicating marketing activities across different stakeholders, while continually building collaborative relationships. Responsible for reporting metrics to senior leadership via SFDC dashboards to highlight goals and opportunities. Skilled at working in an agile environment, adapting to shifting priorities, and effectively collaborating with different teams. Able to work closely with sales and product marketing to execute effective campaigns.
Blue RidgeDemand Generation Manager
Aug. 2022 - Sep. 2023Atlanta, Georgia, United StatesIncreased market penetration utilizing targeted marketing campaigns. Utilized database management and correspondence automation tools to streamline and automate marketing campaigns while gathering statistical data. Conducted webinars with current and prospective clients, developing presentation content and delivering live interactive presentations to engage customers and build rapport for company. Actively involved in BDR/SDR cadence follow-up regarding content assets, events and more. Primarily utilizing the Agoge Sequence, as well as creating variations from that sequence based on campaign types and industry/vertical standards. Cooperated with sales and marketing divisions to develop implementation plans for new demand generation strategies, providing guidance and gathering feedback on approaches. Developed and implemented demand generation plans pursuant to business objectives, evaluating plan efficacy at progress landmarks and adjusting as necessary. Responsible for the planning, execution and reporting on both virtual and in-person events, conferences and trade shows. Utilized monday.com to organize and execute event processes as well communicate event timelines. Event reporting around partnerships, MQLs, SQLs and pipeline attribution.
OneTrustDemand Generation Specialist
May. 2021 - Jun. 2022Atlanta, Georgia, United StatesIdentified valuable leads through several key methods, including social media, email and targeted marketing. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Leveraged evaluated information to create fresh ideas. Assessed marketing campaigns using key metrics and performance indicators, through Salesforce and LinkedIn reports. Significant experience with Microsoft 365 including, but not limited to SharePoint, Outlook, PowerPoint and Excel. Utilized Microsoft Teams for internal communications and meetings, as well as Zoom and Google Meet for external communications. Responsibilities include project management, building integrated and effective campaigns, as well as working closely with external and internal teams. Proposal and negotiation of contracts for sponsored activities, and coordinations with legal departments to finalize documentation. Responsible for full campaign execution and accountability for performance, as well as driving execution with internal teams. Reported on and was accountable for pipeline, marketing qualified lead and sales qualified lead goals.
Madwire®Marketing Executive
Jun. 2019 - May. 2021Fort Collins, Colorado AreaExperienced Marketing Executive providing digital marketing expertise and professional marketing services to small businesses across the nation. Responsible for managing clients’ marketing services including SEO, digital advertising, reputation management and social media. Providing holistic strategies for each clients needs based on particular verticals. Working closely with a team of experts in order to deliver a positive client experience and create digital success for small business. Experienced in Microsoft Office Suite and Google Analytics. Facebook and Google Ads certified, to successfully advertise and interpret data.
Kitchen Six Social Media Manager & Mixologist
Jul. 2018 - Apr. 2019Decatur, GeorgiaCross trained bartender providing a fun welcoming experience to guests. Social media manager for Kitchen Six and affiliated Oak Grove Market. Responsible for the creation and management of Oak Grove Market Instagram account. Management of Kitchen Six Instagram, Facebook and blog. Continuous communication with market and restaurant to inform the public of special events and offerings. Responsible for opening and closing duties for both the bar and floor, dependent on which position is being worked at the time. Also responsible for money handling, guest relations, and keeping up to date on spirit, food and wine knowledge. Strong leadership skills and ability to work with other team members in order to uphold standards together.
Big Tex DecaturLead Bartender
Aug. 2017 - Jul. 2018Decatur, GaAfter previously working for this company when they were affiliated with Fox Brother's BBQ, an opportunity arose for me to be apart of the reopening after three years of closure. The space was used as a commissary kitchen for Fox Brother's catering for those years. Responsible for creating house drinks, writing sidework charts and master cocktail lists, opening/closing duties, providing a welcoming and positive experience for guests, and sharing knowledge with fellow coworkers. Gained experience in reopening a restaurant, something that I had never seen done before. Dedicated to its success and growth of regular clientel.
ThreeSummer PR Intern
Jun. 2017 - Aug. 2017PR intern at Three Atlanta. Gained knowledge regarding account management, copy writing, the creative process, and public relations in advertising. Sharpened skills in Microsoft Office Suite and gained knowledge of WordPress website editing as well as providing content for sites. Responsible for assisting public relations, account management and media departments. Provided with the opportunity to produce client media tracking, engagement on client WordPress websites, marketing research, sit ins on brainstorming sessions and client meetings. Through Three I gained valuable insight on the creative process, as they have a focus and department for graphic design. The ability to observe creative's working sparked an interest in Adobe Creative Cloud and ultimately lead to an exploration and better understanding of these software programs.
Ford Fry RestaurantsServer and Bartender
Dec. 2015 - Aug. 2017Greater Atlanta AreaCross trained server and bartender, opening team member. Responsible for managing tables, high-stress situations, and guest relations. Collaboration and brainstorming with other team members. High volume, upscale dining, sustainable seafood, craft cocktails.
Gypsy KitchenServer
Nov. 2014 - Jun. 2015
Big Tex DecaturServer / Bartender
Jul. 2012 - Nov. 2014
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