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Work Background
Monaghan Golf GroupDirector of Retail
Jun. 2016 - May. 2025British Columbia, CanadaMGG is a management and business consulting group offering a variety of different business services. There are currently 8 courses under the MGG umbrella. The DOR is responsible for:
Purchasing and inventory management Open To Buy Merchandising and promotional planning Price Bench marking
Procurement - bulk buys
Management of reaching quarterly sales targets
Website updates for MGG as well as the Academy at Fraserview Social media for the MGG brand Events not limited to retail Corporate sales
Management of Ecommerce Division
G&G Golf CompanyBrand Manager
Aug. 2015 - Mar. 2016Langley, British ColumbiaResponsible for ensuring that the product lines resonate with current and potential customers Managing and nurturing sales of each product line throughout specific distribution channels while maintaining a clear vision for the growth of each brand. Understand brand strength in relation to competitive advantage & industry standards
Work closely to develop sales & nurture relationships with Big Box Retail, independent
retailers & key green grass accounts
Oversee all marketing of brands including print, web & social media
shopthislittleshopFounder
Aug. 2014 - Jun. 2016Vancouver, Canada AreaBusiness Consulting for small Golf/Retail operations
Providing on site physical merchandising Social Media and Content Marketing specifically geared at small retail Building Promotional/Marketing Plans and aiding in implementation Development of brand awareness through print and advertising Open to buy facilitation Inventory analysis and cleanup
Purchasing assistance
The Arbutus ClubRetail and Marketing Manager
May. 2012 - Jul. 2015Vancouver, Canada AreaRebuild brand and business of Pro Shop,
Responsible for uploading Instagram promos to private website
Online marketing for Retail operation
Corporate Sales and Specialty Service for membership
POS cleanup and SWOT of annual business Created new Purchase plan and new product availability Redevelop Inventory controls and management Promotional Planning and Marketing endeavors to drive business Interdepartmental development of product lines for overall benefit of club
Shaughnessy Golf and Country ClubRetail/Marketing Manager
Jan. 2008 - May. 2012•Retail Purchaser/Buyer for 1 million dollar in sales Golf Operation
•Retail Purchaser/Merchandiser/Marketer for the 2011 RBC Canadian Open
•Budget preparation for regular retail and special projects
•Scheduled and supervised team of 9 individuals including 7 CPGA Professionals
•Created and implemented sales incentives and goals for team
•Inventory management and control of both retail and Canadian Open operations
•Promotional planning and marketing for Golf Shop
•Social Media Representative for Canadian Open Operations (Tweet Tiger Campaign)
Mint Green GroupOutside Sales Representative
May. 2007 - Jan. 2008•B.C. Regional Representative for the vendor lines of Mint Green Group which included MacGregor Golf, Puma Golf, Fairway & Greene, Tehama and Zero Restriction, Imperial Headwear, Monterey Club
•Implemented “Superior Service” with existing accounts
•Create and reach monthly and annual sales targets •Aided in implementing “Grow the Business” strategies for all lines
•Market research and program planning for distribution of product lines
•Aided golf courses in merchandising and selling skills
•Developed the “Merch Me” program to help golf courses maximize the potential of the current Mint Green Umbrella Lines
Golf TownAssistant Manager
Jan. 2004 - May. 2007•Responsible for the management of big box retail sales
•Implemented and partook in fashion, footwear, accessories and club merchandising as well as store design, customer service and conflict resolution
•Maintained role as Training Coordinator for all areas of store
•Responsible for inventory analysis and planning for softlines and hardlines sections
•Performed HR duties with Ceridian payroll, staff scheduling and budgetary processes.
Golf CanadaMerchandise and Event Coordinator
Jan. 2002 - Jan. 2004•Administration of business operations of the RCGA Golf Centre including Driving Range, Short Game, Par 3, Putting Course, Future Links Programs, Academy Programs, Golf Leagues, Food and Beverage and Greens Maintenance
•Responsible for merchandising golf shop which included buying, inventory controls, promotional planning, shop layout for increased sales and tournament coordination.
•Responsible for Golf Shop staff training and delegation of operational items to Apprentice Professionals.
•Aided Operations manager in monitoring and adjusting proper RCGA policy and procedure and overall budgetary process for the entire facility.
Valley Ridge Golf ClubEvent Coordinator
Jan. 2000 - Jan. 2002•Responsible for 45% increase in Christmas and meeting sales and 50% increase in tournament sales for the 2001 season.
•Participated in full event management and coordination including tournaments and banquets
•Responsible for Guest satisfaction and conflict resolution
•Sales and Marketing by phone and setting up marketing and promotional strategies in a variety of mediums
•Chair event meetings for increased departmental communication
•Aided in the development and preparation of budgets for the catering portion of the business
•Managed team of 30 for functions including scheduling and ensured correct implementation of contract stipulations by the guest
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