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Work Background
EnvisionitSenior Data Analytics Manager
Sep. 2023Chicago, Illinois, United States-Played a critical role in the rollout of two major reporting programs, Ninjacat and DOMO, managing the technical setup, data migration, and user training
-Collaborated with cross-functional teams (media, strategy, account) to design and develop insightful, client-facing dashboards that effectively communicate campaign performance and drive data-driven decision-making.
-Serve as the agency's subject matter expert on Domo, providing guidance, training, and troubleshooting support to team members.
-Continuously improved dashboard design and functionality based on client feedback and evolving business requirements, ensuring optimal user experience and data visualization.
-Proactively identified and captured dashboard requirements to ensure alignment with client needs and agency reporting standards.
-Educated team members on Domo best practices, resolving reporting challenges and fostering a data-driven culture within the agency.
EnvisionitData Analytics Manager
Apr. 2022 - Sep. 2023Chicago, Illinois, United States- Create & Manage over 15 client facing Dashboards
- Manage internal reporting dashboards
- Assist in the research of new reporting programs for the agency
- Manage the transition to different reporting programs - Help establish agency best practices for reporting & data management
- Document new reporting tool findings for other team members
- Coordinate with media team members to build reports that are catered to each platform/metrics
- Provide unique insights to team members based on data gathered
- Assist other reporting team members with advanced reporting challenges
Crue: Fintech Marketing by EnvisionitData Analytics Manager
Feb. 2022 - Sep. 2023
EnvisionitData Analytics Specialist
Mar. 2021 - Apr. 2022Chicago, Illinois, United States- Manage Media Reporting Dashboards for All Clients
- Coordinate with Media team members to build custom reports or provide data for reporting
- Coordinate with media team to set up & test various ad platform pixels - Work with strategy & account teams to help establish reporting cadencies and client facing documentation
Spectrum Communications & Consulting, Inc.Digital Media Strategist
Jul. 2020 - Mar. 2021Chicago, Illinois, United States• Managed a portfolio of up to 7 clients for Paid Search, Paid Social, or SEO Services, optimizing campaigns based on client goals and industry trends.
• Provided monthly and one-off reporting to clients, showcasing campaign performance and recommendations for improvements.
• Assisted in managing client requests for website updates and other media-related needs to ensure client satisfaction and success.
ES99Associate Director of Digital Marketing
Apr. 2020 - Jun. 2020Chicago, Illinois, United States- Created & managed digital marketing team at ES99
- Oversaw 30+ client ad accounts across multiple channels
- Created & managed 50+ client reporting dashboards
- Managed 2 SEO Specialists & 1 Paid Media Specialist
- Served as a subject matter expert on all ES99 digital marketing services
- Provide insights to multiple internal & external stakeholders on various digital campaigns
- Provide insights on various SEO & website analytics on a weekly or bi-weekly basis
- Oversaw ES99 101 sessions on Paid Media & SEO Topics
ES99Digital Marketing Specialist
Feb. 2019 - Apr. 2020Greater Chicago Area- Identify, develop & evaluate marketing tactics for clients based on knowledge of client objectives and overall marketing strategy - Formulate, direct and coordinate digital activities to promote products or services for clients
Serve as a SME to team members helping to share expertise regarding specific channel knowledge in order to execute various marketing tactics - Serve as a coach to junior team members & business partners - Establish and enforce strong controls to ensure company best practices for strategy implementation, reporting, insights & integration of various technology for client success - Communicate with client in a clear, concise manner about what digital marketing efforts are taking place and how they affect the business. - Create & manage client reporting for all digital activities through Google Data Studio
WpromotePaid Search Manager
Jun. 2018 - Nov. 2018Chicago- Create and manage PPC accounts/campaigns in Google AdWords and Bing Ads.
- Manage Display, Shopping, and Video advertising campaigns.
- Conduct keyword research, write ad copy, and establish bidding strategies.
- Analyze SEM/PPC campaign results and adjust strategy and budgets accordingly.
- Communicate with clients regularly to discuss goals and deliver results.
- Develop strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency.
SoMe ConnectSenior Associate - Paid Media
Jan. 2018 - Jun. 2018Chicago- Manage daily optimizations, spend & KPI’s of accounts assigned Including spend management for 15 accounts and $20 to $50K a month in spend. - Developed and implemented a Paid Media Strategy Template that informed clients on plan and reported on Goals and spend at the same time. - Work with management to understand, improve or create new process to make paid media efforts more successful. - Coordinate with management to create & update reporting for clients on a weekly & monthly basis. - Utilize tools such as SuperMetrics and Google Data Studio to create & automate reporting for clients and special requests
AprimoDigital Product Analyst
Jun. 2017 - Jan. 2018Greater Chicago Area-Oversee the day to day operations of the Digital Advertising Automated Platform (CLAD) as a service to Aprimo and its Customers. -Train internal and external users of CLAD through the written word and oral presentations or instructions -Serve as an Subject Matter Expert on Digital Advertising Vendors to coordinate efforts between them and how they can be serviced by the CLAD API -Author business intelligence reports that relate to digital advertising metrics
AprimoSenior Digital Marketing Analyst
Nov. 2016 - Jun. 2017Chicago-Subject matter expert for digital marketing to represent in customer strategies
-Enhancing digital experiences and applications to create a more seamless customer journey and internal efficiencies
-Drive research and development efforts for automated advertising efforts and platform integration specific to reporting
-Provide thought leadership and proactively identify opportunities, anticipate challenges, and provide creative solutions
-Lead the digital analysts to drive data-driven decisions for our customer base
Revenew Inc.Digital Marketing Analyst
Sep. 2013 - Nov. 2016Chicago, Illinois-On-boarding of new customers into the Revenew network
-Provide support/advice/guidance for existing clients
-Customize/place/manage digital marketing orders Google AdWords and Facebook
- Provide metric reports to dealers
- Product Portfolio Management
- Utilize Google AdWords to ensure quality impressions and clicks
- Utilize AdWords to monitor multiple campaigns for multiple customers - Utilize various tools to map locations of all active campaigns to ensure all are served correctly. - Analyze data on marketing performance and trends on a case-by-case basis Revenew® is the leading through-channel marketing automation (TCMA) platform that brings control, transparency and a holistic view to channel marketing. With Revenew, enterprise brands are able to market to, through and for their channel partners at scale.
ANESI, OZMON, RODIN, NOVAK, & KOHEN, LTD.Marketing Assistant
Dec. 2012 - Sep. 2013Chicago Il-Coordinate with partners to produce and prepare various marketing materials through outside marketing company , X-15 Creative Marketing
-Coordinate website changes between the firm and FindLaw, a law focused Marketing Firm
-Monitor website traffic using analytics tools such as Google Analytics and Adobe Site Catalyst
-Help improve website through proven SEO methods and research
-Prepare and monitor social media programs -Prepare stories about firm news, record settlements or verdicts to distribute on social media , the press and the website
Tyson MotorsAutomotive Porter
May. 2012 - Oct. 2012Shorewood IL-Porter at Chrysler Dealership
-Prepped cars for final delivery to customers
-Organized other porters to ensure cars were cleaned properly and efficently
-Cleaned and organized front of showroom -Organized new and used car lots
-Drive customers to and from the dealership
-Assist salesman when needed
Illinois State School of CommunicationSocial Media Coordinator
Jan. 2011 - May. 2012Bloomington/Normal, Illinois Area-Maintain ISUSOC social media
-Work with faculty and students to promote events and messages throughout the year
-Find new ways to monitor social media use in the School of Communication, including the use of Wiffiti at future events
-Research and gather relevant articles to share with followers
-Research emerging social media programs for future use
-Updated Twitter design to be more consistent with established branding
ISU PRSSASecretary
May. 2010 - May. 20122011-2012 Chapter Secretary
-Maintain Chapter’s email account and prepare weekly power point slides
-Provide members with information about scholarships, awards and other important opportunities 2010-2011 National Liaison
-Coordinated the Chapter’s attendance to National Conference, regional activities and local networking dinners
-2010-2011 Development committee advisor: Organized fundraisers to benefit the chapter
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