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Work Background
eXtraSense Ltd.Managing Consultant
Apr. 2024Buckinghamshire, England, United KingdomBusiness leading expertise, experience and insight in Field Marketing, Brand Experience & Activation to help Brand and Agency owners with Business Growth, ROI evaluation, Vendor Sourcing, Mergers & Acquisitions etc
Field Sales SolutionsSales & Marketing Director
Mar. 2016 - Dec. 2023Thame, OxfordshireLeading the Sales & Marketing of Field Sales Solutions to work in partnership with clients to activate sales and deliver retail excellence. We do this through empowering our Field Sales teams with clear objectives, sense of purpose and effective technology, and measure our success by evaluating the return on investment.
Field Sales SolutionsBusiness Unit Director
Nov. 2013 - Mar. 2016Thame, OxfordshireStrategic development, implementation and profitability of on-going Sales, Brand Activation and Shopper Experience initiatives and programmes that deliver return on investment, key client relationships and overall satisfaction.
Activate GroupBusiness Unit Director
Nov. 2013 - Mar. 2016Thame, OxfordshireStrategic development, implementation and profitability of Sales, Brand Activation and Shopper Experience initiatives and programmes that deliver return on investment, key client relationships and overall satisfaction.
CJ ServicesDivisional Director - Contact Solutions Division
Mar. 2011 - Apr. 2013Develop and deliver profitable Field Marketing & Experiential capability through seperate Contact Solutions division
Red Kite Sales & Merchandising LtdDirector
Jun. 2009 - Feb. 2011Developped strategic and tactical Brand Activation & engagement ideas and Field Marketing initiatives for various clients and agencies including Treasury Wine Estates, Alcatel, Philip Morris, and San Miguel.
The BLUE WATER Agency LtdManaging Director/Owner
Mar. 1996 - May. 2009Channel Marketing agency (100% shareholder)
Set up and built business from nil to £4.5m pa t/o, £150k ebit, on limited capital base
Team of c20 staff at head office and 1000 Full & P/T staff under-contract in field.
Fully directed & managed all aspects of the business and client services
Involved in various industry bodies incl. Chair of DMA FMBE training council.
Won DMA GOLD award for Field marketing in 2007, as well as other awards
Major retained clients included Nokia, Diageo, Philip Morris, Sky, the PO and Ericsson amongst others where we developed various strategic and tactical field and experiential marketing initiatives to activate the brand with the shopper.
Sold business to Jenks Sales Brokers Ltd
Branch LinesClient Service Director
Jan. 1994 - Jan. 1996
Watermark plcDirector (General manager)
Jan. 1993 - Jan. 1994
Geoff Howe Marketing CommunicationsClient Service Director (The Premium Team)
Jan. 1990 - Jan. 1993
SourceEuropean Sales & Marketing Director
Jan. 1989 - Jan. 1990
Innovative Marketing InternationalAccount Director
Jan. 1986 - Dec. 1989
eXtraSense Ltd.
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