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Work Background
PlumSenior Performance Marketing Manager
Sep. 2024Athens, Attiki, GreeceOwn user acquisition in the UK and 8 European markets for a wealth management app, using open banking AI to build future wealth. Crypto, Stocks & Shares, ETFs, Money Market Funds.
PlumPerformance Marketing Manager
Nov. 2022 - Aug. 2024London, England, United Kingdom
UrbanPerformance Marketing Manager
Jan. 2022 - Nov. 2022LondonOwned the performance marketing channels to drive new quality users and revenue growth in the UK and France.
Digital VenturesSenior Acquisition Executive
Jan. 2021 - Jan. 2022London, England, United Kingdom
Digital VenturesAcquisition Executive
Jun. 2019 - Jan. 2022London, United Kingdom• Build, implement, test and optimise paid campaigns across a wide range of channels, using data to guide decisions and achieve business objectives (ROI - CPA - ROAS)
• Responsible of the performance marketing for 5 markets (UK, Brazil, France, Italy and Belgium)
• Analyse data on various metrics to maximise performance • Manage large budgets across international markets
ISTE GroupDigital Marketing Executive
Sep. 2016 - May. 2019London, United KingdomDevelop and execute the company’s online marketing strategy Paid Search • Managed paid social campaigns • Managed paid search (Google Ads + Bing)
• Designed and created compelling landing pages for all marketing campaigns (organic and paid) Email Marketing • Designed emails using Photoshop and ESP, scheduled and dispatched emails marketing, up to 30 campaigns, 180K recipients per month. (Experienced with ESP TotalSend, SendinBlue, MailKitchen, MailUp)
• Monitored and optimised emails deliverability (A/B testing)
• Track metrics & KPIs for all campaigns: CTR, Conversion, Bounce Rate, Engagement Rate. (Increased open rate +20%) Ecommerce Marketing • SEO: Created and managed pages products using CMS system (Shopify). Ensuring meta data and tags are optimized for best results in SERP.
• Generated new leads / Grow subscriber list with display campaigns
• Increased conversion rate (abandoned cart emails automation) Social Media (LinkedIn, Facebook, Twitter) • Planned, created and posted social media content, including the day to day management
• Grown social media followers (x3 since 2 years) Analytics & Measurement • Analysed and reported on various marketing metrics including acquisition, campaigns performance, path to conversion. Used Google Analytics and CMS ecommerce insights (Shopify)
• Ran weekly & monthly reports using Excel and analysing to gain valuable insights to support decisions
TwentyTwelve associationFounder - retail e-commerce
Jan. 2012 - Aug. 2015FranceDeveloped and delivered online brand awareness and marketing campaigns with the aim of increasing customer conversions across a national scale. • Created & Managed ecommerce website with WordPress + Woocommerce (upload new products, meta data, tag, stock management, orders)
• Acquired new leads and customers • Build social media presence. Social content marketing and community management (+3.5K followers on Facebook & Instagram)
• Designed official logo - Digital content - Products using Photoshop
Le Spot SkateparkCommunication / Event Manager
Apr. 2010 - Sep. 2015Le MansDigital marketing and communication: • Defined the global brand strategy in accordance with CEO • Managed the digital marketing strategy (Online campaigns display, paid social, SEM, SEO)
• Designed digital contents using Adobe Photoshop / Indesign • Been responsible for social media management (Facebook, Instagram, Twitter and Vimeo channels)
• Contributed to the development of the website (using Wordpress)
• Coordinated several national and international events (Skate / BMX French championship) included: Budgeting, Communication Plan, Negotiated with stakeholders and suppliers, Team Management, Public Relation. Main projects: "Le Spot BMX GAMES" (2013, 2015) , "Friendly BMX CONTEST" (2010-2011). I was also BMX trainer for young riders. (8-17yo)
Welcoming customer and daily accounting.
Friendly TimeEvent Project Manager
Nov. 2009 - Jun. 2010Le MansEvent Management : BMX Contest International scale • Carried out a market research: qualitative survey to find the best concept for the audience and targets
• Been responsible for digital marketing strategy (online display campaigns, social media content, dedicaded website)
• Managed budget and cost control • Negotiated with stakeholders, partners, suppliers
• Organized global communication (Press Release / Press Conference)
• Managed a team of 10 people (volunteering)
• Provided general administrative tasks relevant with the event
Special OlympicsEvent coordinator -Intern-
Feb. 2009 - Jul. 2009Région de Lyon , FranceCo-organization of a relay race: - Prospecting and trading within several large companies ( Banks, pharmaceutical groups, telecoms, industry..) for engaged a maximun of teams runners. - Phoning, emailling,meeting. - Seeking partners for rewarded the best teams - Design visual, press folder, press meeting and post-event file.
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