Results-driven Senior Performance Marketing Manager at Plum, with 10 years of experience driving customer acquisition and growth across web and app. Proven track record in scaling multi-channel campaigns across the UK, EU, and LATAM — improving CAC efficiency, boosting ROI, and expanding into new markets through data-led strategies.
Performance-obsessed by nature, I care about outcomes, not activity. I lead teams to deliver their best work, balancing strategic vision with hands-on execution. Thriving in a fast-paced, product-led environment, I help bridge brand and performance to drive sustainable, measurable growth.More...