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Work Background
GDC IT Solutions (GDC)Sr. Manager, Marketing & User Experience
Aug. 2014 - Oct. 2024Chambersburg, PASpearheaded all branding and marketing initiatives for the organization in addition to the design and development of user interfaces for web applications, cloud platforms, and mobile solutions, ensuring seamless functionality and user satisfaction across diverse client bases, including Fortune 500 companies. Defined brand positioning to enhance engagement and conversion rates, contributing to a 70.2% increase in web traffic and 57.2% growth in engagement year-over-year. Boosted online presence by achieving a 27.9% increase in organic website traffic year-over-year optimizing SEO strategies with an 81.9% increase of key events. 69% active user increase year-over-year for main SEO landing pages with a staggering 1,240% increase in active user for the GDC capabilities landing page resulting in a 128.3% increase in CTA form submissions. Led cross-functional teams, including Creative, Media, Sales, and eCommerce, to ensure cohesive brand messaging and best-in-class customer experiences across all marketing touchpoints. Developed an extensive email marketing campaign that grew subscribers to over 16,000 in 2024, resulting in a 2,482% increase YOY in email referrals to the website, an open rate of 28.9%, and a click rate of 62.9%. Defined user journeys and information architecture to streamline navigation and improve conversion rates, contributing to a 67% increase in web traffic and 51% growth in engagement year-over-year. Conducted in-depth user research and usability testing to inform UX strategies, optimize workflows, and enhance overall user experiences. Led cross-functional teams to design and implement scalable, WCAG AA-compliant user interfaces, improving accessibility and inclusivity for global users.
Carlisle EventsDirector, Creative Services & Marketing
Sep. 2012 - Aug. 2014Carlisle, PennsylvaniaTransitioned from Web Developer to Director roles, leading creative and technology teams to deliver innovative digital marketing strategies and user-focused solutions. Directed the redesign of event-focused digital platforms, integrating modern UI/UX principles to enhance user engagement and drive over $98 million in annual local economic impact. Led the creative vision for digital and print media, ensuring cohesive brand storytelling across web, mobile, and event touch points. Managed a team of designers, developers, and PR specialists to create dynamic user experiences, resulting in improved event registration workflows and audience satisfaction. Streamlined and optimized event magazine production, integrating user accessibility features and achieving annual cost savings exceeding $140,000. Developed data-driven marketing campaigns and user journeys, leveraging analytics to refine design strategies and maximize lead generation. Implemented responsive web design and accessibility standards to ensure platform usability across devices, reaching a broader audience. Oversaw creative development for national advertising campaigns, blending UX research with design principles to produce high-impact visuals and messaging. Introduced user feedback loops to continuously improve online and offline experiences, aligning creative outputs with audience needs and business goals. Fostered a collaborative environment between marketing and event planning teams to innovate customer-focused solutions that elevated brand identity and user trust. Managing the organization's overall corporate brand, digital footprint, advertising, and online persona to ensure it was consistent with the company’s strategic direction, always up-to-date, and a leader in the automotive online marketplace and the hobbyist/enthusiast community.
Carlisle EventsDirector, Creative Services and Technology
Sep. 2008 - Aug. 2012Carlisle, PennsylvaniaPromotion to oversee the convergence of traditional and digital marketing, managing a team of 3-4 creative designers, media specialists, and technology specialists. I assumed the roles of Creative Director, Marketing Director, and Advertising Procurement to revamp Carlisle Events' overall design aesthetic. Customer outreach resulted in record-breaking showfield attendance and auction car consignments despite a downturn in the economy and higher gas prices in 2008. The event programs were redesigned to reduce the overall cost of printing by a factor of 4, resulting in over $140K in savings annually. Elevating brand identity and consistency across all media channels and publications. Custom application development integrates in-house processing of collector car pre-registration online, increases pre-registration sales, and improves the customer experience and traffic to the events.
Carlisle EventsDirector of IT
Nov. 2007 - Aug. 2008Carlisle, PennsylvaniaPromotion to direct the company's technology efforts across the organization with upgrades such as the installation of WiFi Motorola Mesh across the 82-acre fairgrounds, the migration and stand up of an internal Microsoft Exchange Server with Apple and Blackberry mobile sync, and the relocation of the in-house server racks. Tasks included the installation and troubleshooting of desktops, servers, telephony, switches, printers, custom ASP.Net desktop applications, staging with audio and visual components, TV distribution across the venue, and the management of hardware installations and technical support for non-secure guest and secure vendors across the 82-acre property for annual events with 40,000 to 100,000 attendees.
Carlisle EventsWeb Developer
Aug. 2007 - Nov. 2007Carlisle, PennsylvaniaKey Projects: Complete rebranding and redesign of the Carlisle Events digital footprint including the consolidation of multiple PHP websites into a single Microsoft ASP framework with custom content management systems (CMS) to push updates to the key stakeholders of the organization. Content development on the new website to maximize keywords and increase organic search results. Redesign and development of a new classic car auction website with CMS for adding auction consignments and photos. Redesign and development of the Carlisle Expo website to highlight the venues key features to generate leads on venue rentals and additional events.
Global Data Consultants, LLCManager of Creative Services
Sep. 2003 - Sep. 2007Chambersburg, PALogo design and brand development int he early stages of Global Data Consultants, Inc and Global Data Consultants, LLC with consistency across all media channels, websites, and promotions. Managing an in-house creative services team and web developers to deliver custom design, web development, and intranet websites to small-medium business and enterprise customers. Led, managed and maintained the Adobe Solutions Network (ASN) partnership for the organization yielding creative license savings for the organization annually. Contributed to the success and growth of the organization throughout my tenure and after my departure with forward-facing design and overall brand presentation. Award-winning web designs for our clients and the organization for two consecutive years. Key responsibilities: Managing the organization's overall corporate brand, digital footprint, advertising designs, and online persona to ensure consistency with the company’s strategic direction and presenting GDC as a leader in the delivery of technology services and solutions. Design custom interfaces for websites, applications, and intranets. Design and development of custom websites and intranets with content-management systems (CMS) using Coldfusion, PHP, ASP/ASP.net, and SQL. Design and normalize databases for web content delivery and business workflows using SQL and SQL Reporting Services. Manage and update domain registration(s) and DNS settings for the organization and clients. Business development and sales of web design and development services regionally in the small-medium business sector. Business analysis, project estimates, and project management for web design and development activities. Account management for web design clients and co-account resource with the sales and infrastructure teams when the client also engaged GDC for managed IT services and/or application services.
Liquidcanvas Studios, LLCOwner, Digital Creator
Aug. 2001Chambersburg, PAFounded and operate a boutique creative studio delivering branding, digital design, UX strategy, and marketing solutions to startups, nonprofits, and mid-sized businesses across various industries. Key Skills & Accomplishments: Brand Identity & Development – Created compelling visual identities, brand guidelines, and messaging frameworks for new and evolving businesses. Web & UX Design – Designed and launched responsive, user-centered websites and landing pages using WordPress, HTML/CSS, Figma, and Adobe Creative Suite. Marketing Strategy & Execution – Led end-to-end campaigns across social, email, SEO, and print—helping clients grow visibility, engagement, and leads. Client Relations & Project Management – Built and maintained long-term relationships, managing timelines, budgets, and creative direction from concept through delivery. Creative Consulting – Advised clients on digital transformation, storytelling, and content strategies to elevate their brand presence and audience connection. Photography & Visual Content Creation – Provided professional photography, art direction, and creative assets for both print and digital needs. Copywriting & Content Strategy – Crafted engaging copy and content frameworks aligned with brand voice, target audience, and conversion goals. Original and AI-Generated Content.
Fry Communications, Inc.Interactive Multimedia Designer | Developer
Jul. 2000 - Sep. 2003Mechanicsburg, PACollaborated with designers, developers, and clients to produce interactive, print, and digital media solutions for a leading print and publishing company serving national clients in healthcare, education, and retail. Key Skills & Accomplishments: Interactive Media Development – Designed and produced interactive CD-ROMs, Flash-based applications, and multimedia presentations for marketing, training, and product education. Web Design & Front-End Development – Built early-stage websites and microsites using HTML, CSS, and JavaScript, integrating brand identity and user functionality across various digital platforms. Digital Publishing & Prepress – Worked cross-functionally with print production teams to ensure seamless integration between digital and print formats, optimizing assets for press-ready and digital delivery. Graphic & Motion Design – Created graphics, animations, and user interfaces for marketing campaigns, leveraging Adobe Creative Suite and Macromedia Flash to deliver engaging content. Client Collaboration – Partnered with agency clients to conceptualize and execute visual strategies, ensuring brand consistency and production efficiency across multimedia projects. Asset Management & QA – Maintained digital asset libraries, version control, and QA processes to ensure high standards of design accuracy and performance.
TB Wood'sLaboratory Operations Manager, Advanced Technology R&D
Mar. 1995 - Jul. 2000Chambersburg, Pennsylvania, United StatesServed as a key technical contributor and lab manager within the R&D department, collaborating directly with engineers to prototype, test, and refine next-generation power transmission and motion control products. Oversaw lab operations and executed custom hardware builds to support innovation and new product development. Key Responsibilities & Accomplishments: Engineering Collaboration – Partnered with design and mechanical engineers to conceptualize, test, and iterate early-stage products, contributing to the evolution of motion control and couplings systems. Lab Operations Management – Managed all aspects of the R&D lab environment, including equipment calibration, testing protocols, and safe operation of custom machinery and tooling. Custom Fabrication & Prototyping – Designed and fabricated custom product housings, circuit assemblies, heatsinks, and mechanical covers to support functional and aesthetic prototypes. Hands-On Innovation Support – Delivered custom wiring, circuitry, sensor integration, and hardware mockups to accelerate development cycles and bring conceptual designs to life. Packaging & Product Fitment Design – Developed prototype packaging solutions and enclosures, ensuring functionality, manufacturability, and alignment with engineering specifications. Research Projects & Testing – Led technical support for special projects, providing insight through experimentation, data collection, and performance analysis on new product configurations. Cross-Functional Support – Acted as a liaison between R&D, production, and quality assurance teams, helping to streamline the product development lifecycle from concept to pre-production.
Hekimian Laboratories IncField Service Specialist
Oct. 1994 - Mar. 1995Gaithersburg, Maryland, United StatesHekimian Laboratories was a North American provider of telecommunications network and service assurance solutions for DSL and private lines. Hekimians’ products—OSS software, remote probes, and professional services—deliver the information, automation, and control that communications providers need to assure voice, data, and Internet services. Provided nationwide field support for the installation and troubleshooting of telecommunications network monitoring and service assurance systems, including DSL and private line technologies. Collaborated in small teams to deploy hardware at telecom facilities across the U.S., ensuring high-performance integration within carrier networks. Key Responsibilities & Accomplishments: Nationwide Field Installations – Traveled extensively across the U.S. to install Hekimian network monitoring systems into telecom carrier infrastructure, integrating rack-mounted hardware in central offices and network operation centers. System Troubleshooting & Repair – Diagnosed and resolved issues with complex service assurance equipment and connectivity challenges on-site, ensuring minimal disruption and rapid deployment timelines. Rack & Stack Deployments – Installed telecom hardware into existing rack systems, wired for power and data, and performed equipment verification and testing to meet carrier standards. Team-Based Execution – Worked in coordinated field service teams of 2–3 technicians, managing site readiness, technical documentation, and communication with customer engineers and IT staff. Customer-Facing Support – Represented the company in direct client interactions, delivering professional service during site surveys, installs, and technical briefings. Technical Documentation – Completed install logs, performance reports, and issue escalation documents to support QA and product development feedback loops.
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