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Work Background
Theocta CapitalPartner
Jul. 2022Brazil
Compass GroupSenior Manager - Category Development Non Foods
Jul. 2019 - Jul. 2022São Paulo, BrazilLeadership of a team of 12 people between category managers, buyers, engineers and architectures.
DIA GroupGroup Sales Manager
Jul. 2014 - Jan. 2019São Paulo Area, BrazilAt Dia Brasil, as a National Group Manager of Refrigerated and Frozen products, I help the company to develop the category with strategic drives as assortment and category management, unit necessity, promotional calendar as well optimizing supply chain management to reduce out of stock around more than 1.000 stores in 4 Brazilian states, improving shopper experience; Leadership of a team of 3 category managers, 1 sales analyst and 3 category managers over the regional sales; Developing category strategy with 14% of sales share (R$ 700MM per year), passing through the definition of marketing activation, trade marketing and category management; Responsible for commercial profitability, mass of margin, pricing, assortment and private label intern share; Negotiation of commercial counterparts through Dia World Trade international agreements with key suppliers.
Fototica Ltda.Trade Marketing Manager
Oct. 2012 - Jul. 2014Responsible for definition and implementation of visual merchanding and customer journey Project aligned with the global strategy of GrandVision Group; Marketing calendar definition and implementation; Relationship with suppliers to develop special campaigns and POS material to stores; Trade Marketing Spends control.
PapaizTrade Marketing Manager
Apr. 2010 - Oct. 2012São PauloI’ve structured Trade Marketing area to support the company growth; Go to market project supported by Bain&Company and Integration consulting firm to launch Papaiz in the popular door lock segment; Product launch support as price list per channel, POP material support, incentive campaign with distributors and wholesalers sales team; Margin contribution management and Trade Spends; Merchandising team management.
Grupo ArcorTrade Marketing Coordinator
Jan. 2008 - Mar. 2010
Kimberly-ClarkMarketing Analyst
Oct. 2004 - Jul. 2006Brand & Product development, marketing analysis (nielsen), POP material development, budget control, sales performance analysis by channel and region.
MarsTrade Marketing Analyst
Jan. 2003 - Dec. 2004
GilletteTrade Marketing Intern
Jan. 2000 - Dec. 2002
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