DIA GroupGroup Sales Manager
Jul. 2014 - Jan. 2019São Paulo Area, BrazilAt Dia Brasil, as a National Group Manager of Refrigerated and Frozen products, I help the company to develop the category with strategic drives as assortment and category management, unit necessity, promotional calendar as well optimizing supply chain management to reduce out of stock around more than 1.000 stores in 4 Brazilian states, improving shopper experience; Leadership of a team of 3 category managers, 1 sales analyst and 3 category managers over the regional sales; Developing category strategy with 14% of sales share (R$ 700MM per year), passing through the definition of marketing activation, trade marketing and category management; Responsible for commercial profitability, mass of margin, pricing, assortment and private label intern share; Negotiation of commercial counterparts through Dia World Trade international agreements with key suppliers.