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Work Background
Bham NowFreelance Writer
Oct. 2024 - Jan. 2025• Developed branded content for select clients at Bham Now, including conducting interviews, selecting images, writing copy, and publishing articles on WordPress with SEO best practices.
• Collaborated with clients to ensure content aligned with their brand voice and messaging, resulting in increased engagement and brand awareness.
• Utilized strong writing skills and creativity to craft compelling content that resonated with target audiences.
• Implemented SEO strategies to optimize content for search engines and drive organic traffic.
Regions BankContent Marketing Manager
Jul. 2019 - Oct. 2024Birmingham, Alabama, United States• Developed and executed content marketing strategy for financial education, providing guidance and resources to internal partners, customers, and communities.
• Collaborated with cross-functional teams to create engaging and informative content to support business objectives.
• Implemented data-driven approach to measure and optimize content performance, resulting in increased engagement and brand awareness.
Regions BankVP, Senior Marketing Content Strategist
Jun. 2019 - Apr. 2022Birmingham, AL, United States• Led a team of direct marketing, brand, and content strategists for credit card, consumer lending, and mortgage business lines.
• Developed and executed go-to-market strategies, presenting results to bank leadership.
• Achieved significant revenue growth and market penetration through strategic planning and implementation.
University of Alabama at BirminghamDevelopment Communications Director
Sep. 2017 - Jun. 2019Birmingham, Alabama AreaDirect a comprehensive communications program from planning through execution and evaluation for the Office of Advancement. Coordinate with advancement leadership and University Relations team to develop plans and messaging to meet strategic institutional goals.
Big CommunicationsSenior Account Executive
Jan. 2014 - Aug. 2017Birmingham, Alabama AreaSenior project management team member responsible for managing the day-to-day needs of a variety of client accounts. Collaborate with agency staff to develop and execute multi-channel campaigns involving creative, public relations, social media, digital advertising and website development. Served as the primary agency contact for clients including Southern Research, Protective Life, Mercedes-Benz U.S. International, and Deshazo Crane.
University of Alabama at BirminghamMarketing Specialist
Jan. 2005 - Dec. 2013Responsible for the development of marketing communication projects related to the university and hospital. These may include student collateral, on-premise promotion, corporate outreach, and high school recruitment materials. Provide project management support for special projects initiated from the campus or hospital, involving partnering with the creative team to assure projects meet established expectations.
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