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Work Background
EL UNIVERSAL & FreelanceAccount Manager
Feb. 2007 - Aug. 2008Mexico City, Mexico•Marketing (ATL, BTL & Digital) to support the "servicing" and "engagement" of customers. Customer Insights to retain, lead generation and subscriber's base recovery (CRM), as well as of the processes of the area related to the control, operation, purchasing, mass media and
commercialization of the area. Corporate alliances for achievement of exclusive events.
• Targeting & Marketing Plan, Budget and Metrics.
•Treatment and restructuring of the
processes and personnel and purchasing in accordance with the needs for the area. •Increase of the cash flow by means of new scheme of promotions and complimentary allocation.
•Restructuring of communication of advertising agencies and providers, club of allegiance and website development. • Corporate Sustainability Approach by developing more than 13 subscriptions programs in order to optimize production and print processes reducing waste and return editions.
doorstaan | OOCEntrepreneur | CDO
Sep. 2006Mexico City Area, MexicoBusiness Development Recognition @ POSiBLE 2014, Venture Academy (2015) & Momentum Project (2015) (For profit & non profit) Salud visual y Prevención de DT2
Operations, Purchasing and Marketing Value and Talent development.
B2C, CRM, Digital Marketing
Speaker
Sólida trayectoria en desarrollo de negocios, ventas B2B y operaciones en industrias diversas tanto en México como en EE.UU., aporto una visión estratégica enfocada en resultados y generación de valor. He liderado iniciativas de expansión comercial, gestionado relaciones con clientes clave y participado en procesos de negociación complejos, alineando soluciones innovadoras con las necesidades del cliente. Además, tengo experiencia en marketing estratégico, registro de marcas y proyectos de impacto social, lo que me permite conectar genuinamente con audiencias diversas. Mi perfil combina análisis, creatividad y ejecución, haciendo de mí un activo clave para impulsar el crecimiento de la organización.
Blue Equity - Cobalt Publishing LLCDirector of Operations
Oct. 2005 - May. 2006Louisville, Kentucky Area•Responsible for the operations with presence in more than 15 cities in the USA. Marketing, distribution in each market.
•Implementation and redesign of internal processes of the areas (purchasing and logistics), corporate image, communication and website.
•Market research, information technologies, supply chain and production.
•Time efficiency of production and distribution.
•Obtained high grades from Certified Audit of Circulations. CAC
•Corporate Sustainability approach to the publishing print suppliers and third parties.
Blue Equity - Cobalt Publishing LLCSales Manager - Business Development
Oct. 2004 - Oct. 2005Cincinnati, Ohio Area•Responsible for the administrative activities, marketing, CRM, operations and sales.
•Sales increased in 150 % in 7 months.
•Market rescue and development of new strategy of product placement and branding.
•Handling of promotions and recruitment of sales team.
•Strategies development with mass communication media places for marketing effects. (T.V., Radio) BTL
OPSA Operadora Comercial SA de CVMarketing & Operations
May. 2002 - Aug. 2004Mexico City Area, Mexico• Development and execution to 100 % of homologation of image and campaigns of marketing in business locations.
• Training and branding, B2B and B2C.
• Design and development of corporate image and services.
• Design and registration of brand and commercial notices at the IMPI
• Development of training manuals and company policies.
Televisa Corporación, SA de CV - En Vivo EspectáculosAdministrative Executive
Sep. 2001 - Mar. 2002Televisa Santa Fé• Corporate Policy and Procedures re-design and planning, reported directly to the Administrative Direction and subsidiaries of Group Televisa.
• Executive Liaison of administrative services and new projects planning and operations.
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