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Work Background
FlipShopCoCo-Owner
Mar. 2025Qualicum Beach, British Columbia, CanadaFlipShop is a creative startup focused on revitalizing small businesses through branding, visual storytelling, and interior design. As Co-Founder, I’m currently building the foundation of our brand while developing our visual identity, creative services, and marketing strategy. My role centers around branding, creative direction, and content development—bringing ideas to life through visuals that connect. From early-stage brand building to shaping our creative voice, I’m focused on setting the tone for who we are and how we show up. So far, I’ve been: • Developing FlipShop’s brand identity and positioning from the ground up • Creating early marketing assets and social content to support launch efforts • Building our creative service offerings, with a focus on photography and visual media • Helping shape our voice and vision through collaborative brainstorming and planning We’re in the early chapters, but everything we’re doing is with long-term vision in mind: blending design, storytelling, and entrepreneurship to flip businesses into something fresh, functional, and future-forward.
Ace Brewing Company LimitedFront of House Manager , Marketing Lead
Aug. 2022 - Feb. 2025Vancouver IslandManaged event planning, marketing, and branding, increasing in-house sales and brand awareness.
Led the coordination of large-scale events, handling vendor relations and project execution.
Designed and updated business operations, including POS systems and inventory management.
Applied project coordination skills to streamline workflows and team operations.
Souled Out Collective CoFreelance Marketing & Creative Consultant
Jun. 2020 - Jan. 2023Delta, British Columbia, CanadaDeveloped branding and marketing strategies for small businesses.
Designed websites, managed content creation, and optimized digital presence.
Applied business consulting expertise to improve client operations and revenue streams.
Ledcor Experienced Construction Professional
Jan. 2006 - Jan. 2023CanadaLead Hand | Heavy Equipment Operator | Welder Various Projects | 2006 – 2023 Supervised and coordinated teams to ensure safety, efficiency, and quality on-site for residential and oil and gas projects.
Operated heavy machinery, including cranes, excavators, and bulldozers, for pipeline and infrastructure projects.
Completed welding tasks for structural and pipework installations, ensuring adherence to industry standards and safety protocols.
Collaborated with project managers, engineers, and contractors to troubleshoot and solve on-site challenges.
Conducted regular equipment maintenance and inspections to ensure peak performance and safety compliance.
Carpenter | Drywall Installer | Stucco Specialist Various Residential Projects | 2006 – 2015 Installed drywall, trim, and stucco for new builds and renovations, ensuring high-quality finishes and timely project completion.
Worked alongside other trades to meet project deadlines and specifications.
Trained and mentored junior workers in construction techniques, fostering a collaborative team environment.
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