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Work Background
Studio SaharaFounder & Director
Mar. 2023Abu Dhabi, Abu Dhabi Emirate, United Arab EmiratesI lead a Psych-based Brand-for-Social agency that serves brands that want to make an impact digitally. Our work enables brands to extend their impact offline as well. I'm at the helm of a team that's spread across four cities, serving clients based in three countries and counting, with a Social reach that covers several timezones. What we do here is far-reaching, all thanks to the power of Social Media. I've been doing social media since 2013 and built a career around it in cities such as Singapore, Abu Dhabi and currently, Riyadh.
Abu Dhabi Government Media OfficeSection Head - Social Media (Strategy)
Jan. 2022 - Dec. 2022Abu Dhabi, United Arab EmiratesResponsible for - but not limited to - designing, planning, developing and implementing social media strategies in order to support and improve our online presence and the overall digital marketing efforts.
FreelanceDigital Marketing Consultant
Jan. 2020 - Nov. 2022
Seven MediaSenior Social Media & Digital Manager
Oct. 2019 - Jan. 2020Abu Dhabi, United Arab EmiratesWorked alongside great talents to deliver on Social and Digital projects for govt entities in Abu Dhabi. Past clients include:
Al Maryah Island
Mubadala Ma'an Authority Al Jazira Football Club
ElchemyGroup Account Manager
Jan. 2018 - Jan. 2020Abu Dhabi, United Arab EmiratesHired and coached talents, setup agency policies, workflows, and KPIs for all team members. Managed existing and new contracts, social media management tools, different lines of business under the agency. Currently crafting a Digital & Social Report for Abu Dhabi & Dubai market along with my R&I team. Took on several roles to ensure all operations of the agency is going smoothly (Research & Insights, Video Team Manager, Creative Team, Client Services, Upper Management). Acted as Research & Insights Manager and reached out to several listening tools across the globe to compare and contrast their offerings, sought knowledge on current market trends in terms of social media listening and research. Established new business leads for the agency and networked to grow the equity of the agency
Worked closely with the creative design team, digital advertising, client servicing and video teams to ensure excellent outputs and that no team works in silo.
Abu Dhabi Media (ADM)English Community Manager
Mar. 2017 - Mar. 2018Abu Dhabi, United Arab EmiratesManaged social media accounts and content creation for daily postings for key Abu Dhabi governmental accounts. Crafted social media content strategies across all accounts ensuring the quality and delivery of content. Event coverage of clients' accounts during prestigious events. Provided English language support for an Arabic team of more than 10 team members. Handled the agency’s social media accounts and improved their usage of English tremendously.
FreelanceFreelance Social Media Manager
Aug. 2014 - Jan. 2017Abu Dhabi, United Arab Emirates
We Are SocialAccount Executive
Oct. 2013 - Oct. 2014Stanley StreetHello, I'm Ameerah Abdullah, Account Executive at We Are Social in Singapore. We are a leading global social media agency that helps brands to listen to, understand, and engage in conversations across the spectrum of social channels. We work with clients from a variety of industries to:
• build vibrant social communities that deliver on-going value to both audiences and brands;
• identify key influencers, and build lasting relationships with them;
• promote brand advocacy and positive word of mouth; and
• understand the wider business and societal impacts of social media, and what these mean for organisations and brands. You can find out more about us at http://wearesocial.sg Some key clients I work with and help facilitate in projects are Lenovo and Jaguar. Our wide array of clients keep us on our toes, help us stay dynamic and keep us driven by excellent work - a true mark of a great team, here at We Are Social Singapore.
Science Centre SingaporePR & Communications Officer
Mar. 2012 - Oct. 2013This position saw me run multiple functions within a single role.
I did Editorial management, Public Relations, Marketing and Social Media management for the department. Editorial:
~ Ensured the editorial cycle of the internal magazine, 'Science Beats' was regulated accordingly and met with all printing and content standards. Contributed to some of the articles and assisted in crafting interviews. Public Relations:
~ Dealt with media relations for the events and exhibitions that were happening within the Centre on a weekly basis. Partnered with the agency to handle all media pitching and enquiries. Marketing:
~ Assisted the Marketing Manager in writing marketing collaterals for events and launches. Helped manage the membership database when activation was needed for the biggest annual event of 2013, the Singapore Science Festival. Social Media:
~ Crafted the monthly editorial roadmap for Science Centre Singapore's Facebook page and achieved a steady growth of 1.9% on monthly number of likes. Brainstormed and contributed to editorial ideas for the Facebook page and assisted in growing and engaging a community of Science lovers.
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