Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
VTEXCRM Strategy Leader
Feb. 2025São Paulo, São Paulo, BrazilAs a CRM Strategy Leader, I optimize VTEX’s tools to address both marketing and sales needs, ensuring best practices for sales cycles and opportunity management. I lead database cleaning, enrichment, and segmentation to improve data quality and enable targeted communication. I also establish high standards for marketing campaigns, automation, lead scoring, dashboards, and AI agents while redefining channel structures and strategizing workflows to drive efficiency, customer acquisition, and revenue growth.
VTEXCore Marketing Campaigns and CRM Manager
Jan. 2022 - Feb. 2025São Paulo, São Paulo, BrasilResponsible for spearheading and assessing global marketing initiatives across diverse channels including paid media, social platforms, email, and events. Setting and tracking KPIs, and consolidating data from acquisition channels and CRM into customized dashboards. Overseeing the entire marketing and sales funnel in demand generation efforts. Leading the Marketing Operations team, steering web analytics (Google Analytics, Google Tag Manager), CRM operations (Salesforce), and marketing automation (Pardot/HubSpot). Managing seamless platform integrations, optimizing lead acquisition processes, and automating workflows for lead qualification.
Sales ImpactProject Manager - PMO
Aug. 2021 - Jan. 2022São Paulo, São Paulo, BrasilAs Project Manager I am responsible for ensuring that all of the digital projects of the company remain within the agreed scope, cost and timeframe, as well as monitoring project indicators, coordinating stakeholders, managing conflicts, communicating decisions and results, ensuring the application of project management methodologies best suited to the context of the project and the company's moment. I currently work with agile methodology and management in Kanban and Gantt models.
Sales Impact!Sales and Marketing Planning Manager
Jan. 2020 - Jan. 2022São PauloMarketing and Sales Projects planning, including Inbound and Outbound Marketing strategies. Commercial plan development, CRM structure and parameterization, development and operation of e-mail nurturing and Marketing automation.
Sales Impact!Digital Marketing Manager
Mar. 2018 - Jan. 2020São Paulo Area, BrazilPlanning and managing digital media campaigns (Google Ads, Facebook Ads, LinkedIn Ads) for the B2B Segment, Content Marketing Planning, Leads Flow and Automation, Lead Scoring, E-mail Nurturing, Video Production Management and customized Content Management. Digital team management (performance, customer services, development), pricing of proposals building and budget. Experience with major technology players (and their respective channels): IBM, Microsoft, AMD, HPE, among others. Experience managing a team of 5 people in the Digital Marketing area, developing skills such as leadership, self-management and career development.
Hook DigitalPlanning Manager - Digital Strategy
Jul. 2017 - Mar. 2018São Paulo, São Paulo, BrazilDigital planning management (Onboarding and Continuous Improvement) of B2B and B2C accounts. Responsible for the whole understanding and digital planning proposition for the company's channels. Planning, execution and channel measurement, optimizations and recommendations, management reports, lead generation, nurturing, profile and behaviour analysis, performance reports. Marketing Automation (Hubspot, RD Station, Eloqua) and CRM integration. Project management, planning, checkpoints and strategy refresh. A/B test, Landing Pages, HeatMaps (Crazy Egg, Hotjar), Workflows, Email Marketing, Inbound Marketing Strategy.
Hook DigitalDigital Planner - Analyst
Apr. 2016 - Oct. 2017São PauloDigital Planning and Inbound Marketing - Building concepts, personas, editorial plans, digital service interface. Experience in interviews and immersion with clients from various sectors, from medical to IT security. Setup experience in Hubspot, RD Station and Wordpress. Experience with marketing automation, nutrition campaigns, forms and lists. Oriented strategies for lead generation and lead conversion increase. Experience with Landing Pages and Thank You Pages, CTAs, website optimization (SEO), media campaigns and Keywords / Ads analysis.
K2L Empresariamento ArtísticoDigital Marketing Specialist
Feb. 2015 - Jan. 2016São Paulo, BrazilManagement of the K2L brand and its products/ artists on Social Media and Web (websites, mailing control, costumers service, newsletters). Curation and content management for digital platforms, general metrics for both websites (Google Analytics) and Social Media (HootSuite, Union Metrics, Iconosquare, Buffer, Scup and other monitoring platforms including CRM). Concept and execution for new products, launch strategies (online and off-line). Creation, management and analysis of online campaigns (Facebook Ads, Google AdWords, Bing Ads, among others). Full digital distribution: strategies and creative strategic solutions. SEO and SEM strategies, optimization, consumer funnel and strategic sales.
K2L Empresariamento ArtísticoDesigner and Social Media Specialist
Dec. 2013 - Sep. 2014Rio de JaneiroDevelopment of graphic materials (print and web) for musicians and artists and for the company’s brand. Creation and production (with accompaniment) of promotional material and disclosure. Quotation of budget materials with suppliers. Conceptualization and briefing creation for artists' websites. Logo creation and application in digital and print pieces. Conceptualization and execution of layouts for special events (DVD Recordings, Music and Video Releases Tour, among others). Planning, Execution and Analysis of Social Media (Facebook, Twitter, Instagram, Google Plus, YouTube) of all artists. Planning and execution of media plans and Digital Marketing planning. Direct contact with professionals responsible for the largest Social Media and Digital Channels.
Adina TêxtilDesigner and Social Media Analyst
Jun. 2012 - Nov. 2013Rio de Janeiro Area, BrazilDevelopment of graphic material: Textile virtual charts, creation of proposals for new graphic projects and textile patterns for import sector. Responsible for the whole company's graphic design, for internal and external purposes (actions of e-mail marketing, teasers, newsletters, new product launches, marketing projects, publications, magazines, layouts in general). Conceptualization, preparation and development of product launch.
FIRJANIntern
May. 2010 - Apr. 2012Senai Moda DesignTrend's Research (including research trips to Paris and London); assistance in the conceptualization and design of four editions of the Trend's Book "Perfil Moda - Inspiração e Tendências". Conceptualization and design of the company's uniforms. Captation of images and proofreading the book "10 anos de Moda - Rio de Janeiro". Conceptualization and design presentations, videos and lectures for Senai Moda e Design. Participation in events such as Fashion Rio and Rio-à-Porter; participation in decisions of logos and design approval and marketing actions.
Intch is a Professional Networking App for the Future of WorkSee more people like Bruna on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
103781 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
16
Marketing Specialist @ inPlay