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Work Background
The Hospitality DeptSocial Media Manager
Oct. 2024New York, United StatesManage social media strategy and content creation for six NYC-based hospitality brands under The Hospitality Dept, including Point Seven, Coral Omakase, Bento by Point Seven, B&L Diner, The Bronze Owl, and Sweet Graffiti. Led the launch and full brand development of two new concepts B&L Diner and Sweet Graffiti building their digital presence from the ground up. Produce 50+ original assets monthly (Reels, photography, copy), oversee influencer partnerships, and serve as in-house photographer for social, web, and press. Direct seasonal campaigns, email marketing, graphic design, and on-site activations while continuously refining strategy through performance insights and trend tracking.
FreelanceFreelance Photographer
Jan. 2019New York, United StatesI specialize in event photography for galas, charity fundraisers, corporate conferences, speeches, and brand activations, consistently delivering high-quality, professionally edited photos on tight deadlines often within 24 hours for priority events, or within one week for standard turnaround. I provide ongoing photography coverage for agencies and companies such as Track Marketing, Powered by Professionals, Carol Horn Design, and RXR Realty, and have captured content for major brands and events including the NYC Marathon, Spotify, TikTok, and New Balance. In addition to event work, I’m experienced in lifestyle and product photography, with a strong focus on food, beverage, and stylized marketing content. I also document personal milestones such as engagements, proposals, and private celebrations, bringing a polished, storytelling approach to every shoot. I manage all aspects of production from lighting and on-site execution to editing, file delivery, and archiving while maintaining clear communication with clients throughout the process and working independently with professionalism and discretion.
City Nights HospitalityMarketing Manager
Jan. 2019 - Dec. 2024New York, United StatesLed all marketing initiatives across three flagship venues—48 Lounge, Ascent Lounge, and Allure Restaurant—overseeing brand development, digital strategy, creative production, and experiential campaigns. Played a key role in launching Allure from the ground up, creating the brand identity, voice, and complete suite of marketing assets, including social rollout, website design, menus, and in-venue collateral. Directed and executed all creative materials in-house, from event decks and proposals to signage, email campaigns, and digital displays. Successfully produced and sold out major annual events such as NYE, Halloween, and Valentine’s Day, each generating over $50K in ticket sales without paid advertising. Managed ticketing platforms, guest communication, and event listings, while also developing and executing influencer marketing strategy—overseeing outreach, booking, and content deliverables. Worked closely with PR teams to maintain cohesive brand messaging across media placements and press outreach. Additionally, produced and directed professional photo content to support social, web, and promotional channels, while managing daily operations across Instagram, Facebook, and Google Business. Implemented internal workflow tools to streamline asset management and improve team collaboration.
Greenstreet CafeSocial Media Manager
Jan. 2018 - Jan. 2021Coconut Grove, Miami FLAt Greenstreet Café, Lulu in the Grove, and iCoconut Grove Hotels, I produced high-quality food, beverage, and lifestyle content tailored specifically for social media, ensuring a consistent and visually engaging brand presence across platforms. I developed and executed content calendars and platform-specific strategies that drove organic growth and strengthened audience engagement. In addition to managing in-house promotions, local campaigns, and on-site events aimed at increasing foot traffic and brand visibility, I also led influencer outreach efforts—building long-term partnerships with local creators and hospitality influencers to amplify reach and enhance brand credibility.
Be Up ActivewearSocial Media Manager
Jan. 2016 - Dec. 2017MiamiI built and executed comprehensive social media strategies informed by competitive research, platform trends, audience insights, and brand benchmarks. My responsibilities included generating and publishing daily content—ranging from original text and imagery to video and HTML—that fostered engagement and encouraged community interaction. I optimized brand presence across platforms by setting up and refining company pages to enhance visibility and reach. I managed and moderated user-generated content in accordance with platform-specific policies, ensuring brand consistency and community standards. I developed editorial calendars and syndication schedules, and consistently improved performance by analyzing key social metrics, insights, and best practices. I also collaborated with other departments, including customer relations and sales, to manage reputation, identify key players, and coordinate actions.
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