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Work Background
BFT MirandaOwner
Sep. 2024AustraliaThe hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community.
FILEXHead of Partnerships
Apr. 2023 - Aug. 2023AustraliaFor 30 years, the epicentre of the Australian fitness industry has been the FILEX fitness convention. FILEX has evolved into a year-round provider of professional development education events, both face-to-face and virtual and activated by Fitness Australia.
The EntourageSenior Business Advisor
Mar. 2023Australia🔹 Sales & Growth Strategist | Scaling Businesses with Proven Systems I specialize in building, optimizing, and implementing sales processes across diverse industries, helping businesses achieve predictable, repeatable, and scalable results. My approach simplifies the sales cycle, making it more efficient and results-driven. Beyond sales, I work closely with business owners to develop and execute growth strategies, ensuring they have the right systems in place to scale with confidence. By streamlining operations and creating systemized frameworks, I help businesses grow without complexity holding them back. 📈 Key Focus Areas:
✔️ Sales Process Development & Optimization
✔️ Business Growth Strategy Execution
✔️ Scalable Systems for Sustainable Success
Inner Circle For Fitness ProfessionalsHead of Global Sales
Dec. 2022 - Mar. 2023AustraliaAustralian based coaching for Fitness Porfessionals. Offering coaching and mentoring in all areas of business for Onlineand in person PT's, Nutrition Coaches, right through to commercial gyms and franchises.
Clean HealthHead of Marketing and Partnerships
Oct. 2022 - Nov. 2022Provide strategic direction to all marketing activities across all platforms. Develop product launch for NPD. Oversee team effectiveness and efficiency. Develop and build strategic partnerships for mutually beneficial outcomes.
Clean HealthBusiness Development Manager/Head of Sales
Jul. 2022 - Oct. 2022AustraliaHead of sales, enroll new students, drive revenue growth, build, develop and implement sales process. Recruit and train sales team.
The EntourageBusiness services partner
Mar. 2022Australia🔹 Optimizing Sales Processes for Predictable Growth I specialize in reviewing, building, and implementing sales processes across various industries, helping businesses create a streamlined, efficient, and results-driven approach. My goal? To simplify the sales process, making it more consistent, predictable, and repeatable, so businesses can scale with confidence and efficiency.
Best Built Coaching/ ChrisG Pty LtdManaging Director
Feb. 2021Sydney NSW📈 Helping Fitness Business Owners Scale Their Gyms & Coaching Businesses
With over two decades of experience in building and running businesses, I now help fitness business owners realign with their "why" and scale their gyms and coaching businesses with clarity and confidence. Through Best Built Coaching, I offer:
✅ 12-Week Foundations Program – Equipping fitness entrepreneurs with the systems, strategies, and leadership tools needed to increase revenue, improve retention, and optimize operations.
✅ Mentorship Program – Providing ongoing personalized guidance and support to help business owners overcome challenges, implement scalable systems, and achieve long-term success. I take great pride in helping fitness entrepreneurs build not just a stronger business, but a Best Built life.
PLC (Premium Lifestyle Clubs)Director of Operations
Jul. 2020 - Mar. 2021Sydney, New South Wales, AustraliaIntroduction and implementation of new policies and procedures to provide efficient. effective business model. Total redevelopment of business operations manual as well as creation of "Fast Start Guide" for new franchise partners opening clubs. Inducting and training of new franchise partners into the PLC brand and assisting in the roll out of new clubs. Working with current franchise partners on overall business improvement. Currently managing 22 clubs with club 23 opening in Oct 2020 and upto an additional 14 clubs opening by end of Q1 2021. Prepare for first international club launch in Q2 of 2021 with New Zealand set to launch. Effective project management, overseeing projects over the course of the year. Managing internal and external team to ensure highest levels of service are delivered to franchises to ensure world class service to our clients. Develop strong partnerships with joint venture partners to provide franchisees with best pricing, best in industry service, and consistent effective after sale service. Development of overall brand marketing strategy, and implement club "grass roots" campaigns with clubs and third party partners. Creating a unified marketing approach that is designed to penetrate the market more effectively.
Clean Health Fitness InstituteOperations Manager
Dec. 2019 - Mar. 2020Chatswood, New South Wales, AustraliaHeld accountability for daily operations, profit, and loss, 20 internal staff members, and five joint venture partners. Developed business management strategies. Coordinated with internal teams to deliver solutions that meet client needs. Updated learning materials for students. Handled escalated student matters. Established and implemented workflow processes. Conducted performance evaluation to identify areas needing development. Motivated and trained sales staff. Perfomed regular team meetings to discuss routine operational matters. • Re-aligned sales process resulting in sales expansion from 30% close rate to 45% within first month. • Launched new product resulting in business expansion.
Stoneridge GroupSenior Strategist/ Director
Jul. 2019 - Dec. 2019Sydney, AustraliaEstablished and applied new sales processes. Cultivated and maintained perpetual business relationships with clients. Identified and converted sales leads. Conducted sales processes from prospecting, preparation, approach, presentation, handling objections, closing, to follow-up. Communicated with existing and potential clients. Recruited and trained sales team. Monitored staff performance. Provided succinct sales reports to senior management and sales team. • Organised end to end sales process.
Chase EdwardsNSW Manager/ Sales Director
Jul. 2018 - Apr. 2019Sydney, AustraliaManaged end-to-end business operations from Sydney. Applied processes to improve efficiency, cost effectiveness, service levels, and customer retention. Identified, propelled, and sustained change management for continuous improvement. Partnered with senior management team to develop and implement strategies effective for boosting sales and maximizing profit. Performed market research and complex analysis of possible prospects. Provided recommendations for business expansion and profit margin increase. Enforced employee engagement. • Restructured and implemented procedures to boost efficiency and resource effectiveness through Lean method principles.
• Formed and executed complete marketing strategy for Chase Edwards business and brand.
• Transformed least performing to top performing within four months.
Pro allianceSales Manager/ Head of Client Growth
May. 2017 - Jun. 2018Led two sales teams. Conceptualised strategies with financial planners to enable clients achieve financial objectives including mortgage payments, cashflow increase, wealth creation, superannuation and retirement living. Guided and mentored teams. Fostered relationships with clients based on financial goals.
• Achieved leading sales volume resulting in 26% revenue increase.
Ascendis HealthNational Sales and Marketing Manager
Aug. 2016 - Apr. 2017Sydney, AustraliaCreated and implemented sales, marketing, and brand strategies in the region. Forged relationships between key retailers and Ascendis Health Sports Nutrition. Developed go-to-market strategy and executed roll-out strategy. Expanded market penetration and developed new business prospects through diverse marketing methods, sales and distribution processes. Ensured constant update with current sales and marketing trends and best practices. Promoted strategy implementation with sales and marketing team to advance employee engagement
• Devised sales and marketing process for a new business start-up in Australia.
Fitness4BusinessManaging Director
Dec. 2015 - Apr. 2019AustraliaStreamlined processes to improve efficiency, reduce wastage, and resource reallocation to maximise output/revenue, business/company restructuring and sales and marketing. Developed and implemented objectives procedures, and policies. Consulted and collaborated with senior executives, board members, and employees. Observed and assessed business operations.
• Created business from scratch through blog pieces.
King Sports IndustriesNational Sales and Marketing Manager
Nov. 2012 - May. 2016NationalBuilt and supervised a national sales team. Developed strategic and tactical sales plans to achieve short- and long-term goals. Engaged in forecasting, sell-in, sell-through, and sales or marketing programmes. • Built business from $10K initial investment to $30M in turnover within three years.
Ascent FootwearKey Account Manager
Apr. 2011 - Nov. 2012nsw/ actSet strategic course for acquisition and retention of new and existing prospects. Focused on distribution, visibility, pricing, merchandising/ promotions to propel revenue for key accounts. Appraised existing accounts and detected new business. Worked with team members on triggering initiatives and promotions to establish brand development and optimise brand performance. • Achieved highest increase on budget, nationally.
Flush FitnessNSW/ACT State Sales Manager
Jan. 2009 - Apr. 2011nsw/ act* Managing Full time, Part time and temp staff
* New Business Development * Oversee growth of territory. * Training of internal staff, training of clients on product range.
* Presenting products to chains of stores in health, fitness and well being sector. * Launch new products and brands into market place. * Co ordinate appearance from sporting celebrities from all over the world. * Co-ordinating promotional work.
* Account Management (managing 60+ retail accounts)
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