Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Umi DigitalPaid Media Specialist
Aug. 2024London Area, United KingdomIndustry: Luxury Hospitality - Led high-impact, full-funnel campaigns for luxury hospitality brands including The Oberoi Group, Frasers Hospitality, and Kirker Holidays, achieving 20:1 ROAS in Q4. - Mapped customer journeys to pinpoint revenue drop-offs, uncovering friction points and conversion gaps across booking funnels. - Reimagined budget strategies—balancing brand-building with high-intent targeting—based on booking behaviour, industry trends, and platform shifts. - Delivered monthly strategy sessions to C-level stakeholders, turning performance data into actionable growth plans. - Full-stack expertise in Google Ads, Meta Ads, Hotel Ads, and Microsoft Ads, deploying platform-native strategies for audience segmentation, campaign structure, and creative testing.
TOTALISMarketing Strategy Consultant
Jun. 2023 - Sep. 2023Mumbai, Maharashtra, IndiaIndustry: Internet and Publishing Totalis is a boutique full-service creative agency working with specialists to solve specific business problems. I joined in to work on the repositioning and rebranding of a real estate project. We focus on servicing clients from financial services, medical, entertainment and more. Strategising, creating and managing original IPs for one of India's top prank channels.
AssurekitBrand & Marketing Manager
Jan. 2021 - Aug. 2023Mumbai, Maharashtra, IndiaIndustry: B2B Saas Assurekit is building the infrastructure and products that enable any business to seamlessly buy, sell, and manage insurance—becoming the go-to platform for embedded insurance solutions. Our mission: make insurance 10x simpler. My Impact: - Founding team member: Joined during the 0→1 phase, contributing to product-market fit and early brand foundation. - Strategic Brand Positioning: Led the complete branding overhaul—clarifying market messaging and aligning visual identity with business goals. - Content-Led Growth:
Grew LinkedIn presence organically to 4,000+ followers. Boosted domain authority from 0 to 40+ in under 18 months. - Achieved top-10 rankings for 90% of targeted SEO keywords, driving steady organic traffic growth. - Public Relations & Thought Leadership: Initiated and managed PR efforts and content (Yes, you can Google us). Created relatable industry content like People of Insurance—a founder-led interview series spotlighting leaders in the insurance space. - PMF & User Insights:
Conducted 100+ user interviews, built tailored pitch decks, and designed paid surveys to refine our go-to-market approach. - Owned Media & Brand Equity:
Launched scalable content assets like AssureBuzz (easy explanations of complex insurance terms) and the Monthly News Kit (bite-sized industry updates). Built and managed Assurekit's website, digital presence, and all brand collaterals. - Audience Targeting & Recognition: Drove brand recognition among key decision-makers through event participation, targeted email campaigns, competitions, and community-driven content.
StartupHR toolkitContent Manager
Jun. 2020 - Dec. 2020Mumbai Metropolitan RegionIndustry: B2B SaaS Worked as a content speacialist for them and their subsidiary properties Smart Business Box, Mumbai Coworking (Subsidiaries of SutraHR) Industry: Real Estate (Coworking) and B2B SaaS Brought in to elevate content, clarify brand positioning, and build scalable marketing systems for SutraHR and its properties—Smart Business Box (a toolkit for small business owners) and Mumbai Coworking (a popular coworking space). Key Contributions: - Defined and executed the brand and marketing strategy across platforms—realigning messaging to target solopreneurs and early-stage startups. - Built out foundational SEO and content systems: - 80% of the blog articles written ranked for targeted keywords, driving consistent daily organic traffic and serving as one of their top sources of conversion. - Wrote high-performing emailers, which became the second-highest channel for conversions after organic search. - Developed and managed all social media content to maintain brand consistency and audience engagement. - Played a key role in restructuring their platform and growth priorities to support scalable lead generation.
Urban KanyaaFounder – D2C Strategy & Brand Growth
Nov. 2019 - Aug. 2023Mumbai Area, IndiaIndustry: D2C retail Launched and scaled a premium beauty and self-care subscription box during the height of the pandemic, reaching profitability within the first 12 months—a rare achievement in the D2C subscription space. Strategic Highlights: - Scaled to over 1,000 monthly active subscribers within the first year through targeted acquisition and retention strategies. - Achieved break-even and operational profitability in year one by optimizing supply chain, pricing, and unit economics. - Forged partnerships with 20+ national and indie beauty brands, strengthening product credibility and expanding reach. - Maintained a subscriber retention rate above 60% through curated product experiences and consistent brand communication. - Led end-to-end strategy including go-to-market planning, influencer campaigns, packaging design, and lifecycle marketing. - Built a trusted brand position among urban Indian women, supported by strong word-of-mouth and organic social traction.
J. Walter Thompson WorldwideCopywriter
Jul. 2019 - Sep. 2019Mumbai Area, IndiaIndustry: Advertising, Luxury, FMCG, Finance, Tech Served as the sole copywriter on the digital team at one of India’s most respected creative agencies, working across high-impact campaigns for global and national brands. Collaborated closely with designers and account managers to deliver content that was on-brief, on-brand, and strategically aligned with business goals. Key Highlights: - Wrote digital-first campaigns and content for top-tier brands including Amazon, HSBC, Colgate, Kellogg’s, Kaya Youth, and Forevermark. - Balanced creativity with compliance—adhered to detailed brand guidelines while crafting standout copy that drove engagement. - Played a cross-functional role in concept development, upselling creative ideas to clients, and translating briefs into cohesive content strategies. - Managed content production for multiple verticals including luxury, FMCG, eCommerce, beauty, and BFSI. Select Projects: - Amazon: Wrote video scripts for branded campaigns that aligned storytelling with product functionality and emotional triggers. - Forevermark: Led end-to-end social media content creation, defining digital voice and driving luxury engagement online. - Kellogg’s: Created Amazon++ content optimized for conversions in India’s highly competitive food & nutrition category. - Kaya Youth: Crafted launch content for the India debut—ensuring consistency across digital platforms, packaging, and campaign rollouts.
3 Minds DigitalContent Specialist Consultant
Nov. 2018 - Dec. 2018Mumbai Area, IndiaIndustry: Entertainment, Television, Media Brought on as a project-based consultant to support the India launch of ShortsTV, a global television channel dedicated to short films. The brief: create awareness, drive initial traction, and position the brand for an Indian audience. Key Contributions: - Led the go-to-market strategy and content roadmap, ensuring alignment with Indian viewer preferences and media consumption trends. - Directed media planning and content creation efforts—managing internal and external teams to execute across multiple channels. - Oversaw on-ground event planning and execution, including managing a high-impact offline launch event designed to engage key Indian media houses. - Shaped brand positioning and messaging tailored to the Indian cultural and entertainment landscape. - Handled social media content management to maintain momentum and audience engagement post-launch. - Coordinated with agency partners to streamline delivery, ensuring creative output met campaign objectives. This project deepened my expertise in launch strategy, cross-functional team leadership, and cultural positioning for international brands entering new markets.
ResultrixDigital Marketing Intern
May. 2017 - Jul. 2017Mumbai Area, IndiaIndustry: Digital Advertising, Media, Sports, Entertainment Worked at India’s largest performance marketing agency, gaining end-to-end exposure to how top brands drive ROI through data-led advertising. Contributed to media planning, buying, and analytics for some of the country’s most visited digital platforms. Key Contributions: - Supported media buying and planning for major entertainment accounts including Hotstar and Cricbuzz, focusing on ad performance, cost-efficiency, and reach optimisation. - Collaborated cross-functionally across teams on pitches, campaign strategy, bidding, and performance analysis. - Evaluated multiple client accounts—interpreting campaign data to inform media decisions and identify growth opportunities. - Worked closely with SEO teams to gain foundational knowledge of organic growth levers and algorithm-driven content strategies. - Sharpened copywriting skills to align with performance objectives and improve ad quality scores. This experience provided a solid foundation in performance marketing mechanics, campaign scaling, and how enterprise brands leverage digital media to drive measurable outcomes.
Being1nsane Founder & Content Strategist
Oct. 2016 - Nov. 2019https://being1nsane.wordpress.com/Industry: Digital Media, Personal Branding, Content Marketing Started and built Being1nsane as a personal passion project focused on thoughtful essays and storytelling around creativity, identity, and meaningful growth. Over 5+ years, I have been the sole content creator, marketer, and community manager—developing a highly engaged, organic audience across multiple platforms. Key Achievements: - Grew an organic, loyal audience to 1,000+ unique monthly readers on the blog, supported by 8,000+ Instagram followers and 3,000 Facebook likes—all without paid promotion. - Created deeply resonant content that bridges personal narrative with brand storytelling principles—informing how I craft emotionally compelling, human-centered brand campaigns. - Developed a distinctive voice through essays and micro-fiction, shaping a brand narrative rooted in authenticity and emotional connection. - Leveraged the blog as a creative laboratory to refine storytelling techniques that translate directly into strategic brand messaging and audience engagement. Being1nsane is more than a blog—it’s a testament to the power of storytelling as a strategic growth tool.
Intch is a Professional Networking App for the Future of WorkSee more people like Sakshi on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
18
Strategic Marketing Leader @ V-Tech UK
19
Project manager @ Zois Energy limited
28
Credit management specialist @ Instant loans Inc .
50391 people
18
Financial Consultant @ Standard capital corporation
43
Investments Relations Manager @ ExxonMobil
121
Investor Relations Manager @ ExxonMobil