Shaima Ghafoor - Head of Business Strategy, Own company

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Work Background

INSEAD Executive EducationExecutive Leadership Program for Chief Strategy Officer

Sep. 2023Dubai, United Arab EmiratesModules include : Mergers and acquisitions Global strategies Agile strategies

TamaraHead of Global Partnerships & Business Development

Mar. 2022 - Oct. 2023Dubai, United Arab Emirates- Team Development - Built a newly formed team and department by hiring, training and managing a team across the region to include the development of a sales playbook, establishing and managing OKRs & KPIs, setting Salesforce best practices, GTM decks, etc. - Revenue Opportunity Development - Generation of new businesses through existing network of C-level executives, formulating sales strategies and execution to drive revenue growth to hit targets. - Legal Development - collaborated with outsourced legal team in newly drafted contracts - Values - instilled values by role modelling successful global organization behaviors through excellence, performance management, feedback and coaching

Dukkan AlfreejFounder & Commercial Head

Feb. 2021 - Jun. 2023Acquired within 3 years of operations. Established network of contracted suppliers, developed CRM and established product inventory that generated 1.5x ROI within the first year of operations - Developed the brand, marketing and outreach for awareness and acquisition of offline and online customers - Oversaw the development of the e-commerce website

Booking.comMEA Partnerships Lead

Jan. 2019 - Feb. 2021Dubai• Opened the MEA region by developing, executing and adopting the strategy, which lead to a validation for a regional presence and business opportunity • Defined & executed strategies to grow marketshare • Developed & executed a partnership roadmap that lead to closing deals with large portfolios across all industries. Key partners include major national and regional companies such as ecommerce businesses, airlines, financial services institutions, telecom operators and more • Executed strategies related to third party distribution, business development and partnership goals across diverse sectors and industries. Overview of Partnerships : Partnerships is part of the marketing department, working cross functionally with the main objective to develop strategies that drives incremental bookings through partner channels by developing long term strategic partnerships, tactical activations, A/B testing and many more.

Booking.comStrategic Partnership Manager- MENA

Jun. 2016 - Dec. 2018Dubai, United Arab Emirates

YahooProduct Sales Manager, Tumblr - EMEA

Oct. 2014 - Jan. 2016Dubai• Drive strategic business initiatives and develop go-to-market strategies around the monetization of Tumblr across EMEA based on macro and micro market analysis, data and customer requirements and feedback. • Lead go-to-market executions by managing cross-functional teams such as Product Managers, Ad Ops, Pricing, Editorial and Marketing to meet business deadlines and objectives. • Managed new and existing relationships and developed a consultative approach to support client’s business requirements by creating awareness and understanding of Yahoo solutions. • Presented Tumblr at industry conferences across EMEA to establish thought leadership and awareness. • Supported sales in MENA, UK, and Expansion European markets by pitching high level proposals to some of the top agencies and clients – eg Mindshare, Starcomm, UM, OMD - Nestle, P&G, Emirates Airlines, several Tourism boards, GM, Red Bull etc. • Answer RFPs (Request for Proposal) document submitted by clients. • Create weekly sales reports to monitor progress and forecast quarterly delivery across each market. • Work with internal stakeholders and clients on long-term goals and new initiatives to maximize growth and meet customer needs and meet corporate growth strategy KPIs. • Schedule educational workshops with clients to close any knowledge gaps they have on digital or Yahoo. • Monitor competitors and market developments to define prospects and opportunities. • Leverage propriety and 3rd party analytical tools to provide internal business intelligence and external best practices and case studies.

Yahoo!Products Solutions Manager

Apr. 2013 - Oct. 2014Dubai, UAE• Developed go-to-market strategies to launch new products & advertising solutions in assigned markets, which include new Yahoo properties and ad solutions such as Mobile, Native, Video, Social and Programmatic. • Successfully trained internal sales team and account management on sales process for new product roll outs. • Collaborated with regional heads of sales to fulfill required workshops, roadshows, and platform training with external clients such as marketing directors, brand managers, agency heads and strategic planners. • Prepared comprehensive business cases and forecasted financial modeling to successfully launch new products and solutions in each market. • Accountable for increasing revenue by developing and executing product launches, go-to-market strategies, packaging and other business growth initiatives. • Weekly report data analysis and insights, and performance indicators such as product performance, inventory, revenue tracking and STR to support the development of commercial strategies. • Monitor the success of each account and advise sales teams on new packages, products and solutions. • Aggregate and analyze market feedback to support future product initiative. • Monitor industry, regional, and competitive activities to define strategic and revenue opportunities.

Yahoo!Planning & Strategy Manager

Sep. 2011 - Mar. 2013Dubai, UAE• Working closely with the MENA Sales Team, identifying appropriate solution from portfolio to create proposals and pitch materials for client acquisition • Collaborating within internal departments including Advertising Operations, Product & Account Managers and Sales to brainstorm and develop strategies, supporting testing of new solutions and adapting to specific markets • Participating in regional and global product launches, such as working with Ad Tech and CBE teams to introduce enhanced advertizing placements and products across all channels • Developing and implementing robust reporting for distribution to sales team to provide full clarity on business position, maintaining up to date country focused material to support sales teams • Preparing comprehensive business cases, including accurate financial details and forecasts for new solutions to support targeting

Lee BrownStrategic Account Planner

Jan. 2011 - Jun. 2011Cairo, Egypt• Responsible for analyzing marketing research, interpreting to identify business opportunities and potential risks, and develop a communication strategy to ensure effectiveness and efficiency

TRACCSAccount Executive

Oct. 2008 - Apr. 2009Cairo• Responsible for the day to day management of the implementation of communications and PR activities for clients, preparing documents, planning events and other activities as required

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