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Work Background
University of BirminghamStudent Recruitment Coordinator (PG)
Jan. 2023 - Jan. 2024
Aston UniversityMarketing Coordinator
Jun. 2021 - Aug. 2021Birmingham, England, United KingdomLed content creation and graphical design, as Community Manager for Aston’s Research and Knowledge Exchange social media channel, including strategy and visual design for the department’s digital newsletter; utilising Photoshop, which was disseminated across all channels, contributing to an increase in engagement in Q3 2021
N/ATravel career break
Jan. 2019 - Dec. 2019NigeriaAs I'd never lived in Nigeria as an adult, I spent the year travelling to different cities, and states in order to immerse myself and gain a better understanding of the people and different cultures. This gave me an insight on how consumers interacted with brands compared to people in England. I utilised my creative and graphic designing skills to connect with different individuals who needed assistance marketing their services or products. Being able to travel and come across many entities aided the development of my creative thinking. In addition, I was able to see how valuable marketing was, in different capacities, through interacting with people and companies of different cultures within Nigeria. This gave me the impetus to increase my theoretical and practical knowledge of marketing, strategy, communication and advertising. It was a much needed year that led me to apply for a masters in Marketing & Strategy at Aston University.
Anchoria Investment and Securities LtdDigital Marketing Coordinator
Jan. 2018 - Dec. 2018Lagos, Nigeria• Analysed market potential leadership aimed at leveraging Anchoria’s digital assets, such as social media channels, newsletters, and formal financial reports; accurately captured and communicated the company’s value proposition towards its defined target audience
• Evaluated the efficacy of Anchoria’s website as a customer acquisition strategy; leading the redesign of the company’s website, utilising WordPress as a key technology tool for website creation targeted at user experience, and Digital Marketing strategies of building trust with website content such as value proposition, company contact information, company profile and industry certifications. As a result, website traffic increased from 1 – 2 views per day to 10 views per day, with consolidated traffic of over 300 views per month.
Aston UniversitySocial Media Advisor
Aug. 2016 - Oct. 2016Birmingham, United KingdomEvaluated content marketing strategies to improve student engagement on Aston University’s social media platforms; introduced engagement strategy targeted at case studies on green initiatives and sustainability efforts in the city, and interactive content on ‘creative ways students recycle’, which resulted in increased follower count from 18,000 to 20,000 unique followers, in 3 months
Aston Business SchoolWebsite Coordinator
Oct. 2015 - Jul. 2016Birmingham, United Kingdom• Led the re-design of Aston’s post-graduate webpage for prospective student acceptances, by proposing and developing a wireframe for content structure and design elements such as banners and flat icons, which became the standardised template for the Business School’s post-graduate landing page, resulting in increased efficiency in data capturing by 20%
• Conducted full analysis of the Business School’s Academic Groups and News & Events website section to update outdated information, and utilise an internal professional photographer for standard profiles, which was adopted by the communications team for website content, resulting in increased web traffic by 5% across 3 months
Aston Business SchoolInternal Communications Coordinator
Oct. 2014 - Sep. 2015Birmingham, United Kingdom•Acting as a first point of contact for staff for internal communications. •Implementing the internal communications strategy to provide effective communication of relevant corporate information to staff. •Built a culture where two-way internal communication is integral to the Business School and where it is seen as the business of all staff. •Sourcing and producing engaging and relevant copy for internal audiences.
•Developing and coordinating a range of internal communication activities and initiatives, such as a staff e-newsletter.
•Collecting and analysing staff feedback on internal communications activity and recommend and implement improvements based on feedback.
Standard Chartered BankCredit Risk Analyst
Jun. 2013 - Aug. 2013Cameroon• Originating Support – BCA Pre-Processing (main process)
• Documentation Perfection- Preparation of banking facility Letter, SCC Issuance.
• Monitoring and Reporting- Collateral Monitoring, Dated Security.
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