Anchoria Investment and Securities LtdDigital Marketing Coordinator
Jan. 2018 - Dec. 2018Lagos, Nigeria• Analysed market potential leadership aimed at leveraging Anchoria’s digital assets, such as social media channels, newsletters, and formal financial reports; accurately captured and communicated the company’s value proposition towards its defined target audience
• Evaluated the efficacy of Anchoria’s website as a customer acquisition strategy; leading the redesign of the company’s website, utilising WordPress as a key technology tool for website creation targeted at user experience, and Digital Marketing strategies of building trust with website content such as value proposition, company contact information, company profile and industry certifications. As a result, website traffic increased from 1 – 2 views per day to 10 views per day, with consolidated traffic of over 300 views per month.