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Work Background
Verity IntelligenceMarketing Person
Aug. 2024 - Jan. 2025Petaling Jaya, Selangor, MalaysiaThe Marketing Person for Branding, GTM and Communications strategies garnered from insights harvested from data and analytics to drive awareness, adoption and advancement to make the world a safer place, one community at a time.
Imej Jiwa CommunicationsMarketing Communications and Operations Person
Mar. 2024 - Aug. 2024MalaysiaMARKETING AND OPERATIONS PERSON
IMEJ JIWA SDN BHD (3 MONTH CONTRACT: FEB - MAY; CONTRACT EXTENDED TILL AUG 2024)
Manage business operations to ensure efficiency. Reviewed and updated SOPs, identify gaps, and made recommendations to the CEO and management team.
Support account managers by preparing and reviewing IR/PR communication materials, including designing corporate presentations. Draft and edit press releases to amplify clients announcements and crisis management.
Key Achievements:
Developed Investor Relations and public relations communication materials for Keyfield International Berhad's IPO, listed on the Main Market of Bursa Malaysia Securities Bhd in April 2024.
Upgraded the firm's website to enhance user experience and update latest information.
Sano Advance EnterpriseFounder & Entrepreneur
Jul. 2020 - May. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaAt Sano Advance, we aim to promote a healthier lifestyle with our suite of products starting with self-care, to within our homes, and to the great outdoors. Follow us and be the first to know about our new product launches, discount vouchers and promotions as soon as it becomes available.
[self-employed]Career break
Jul. 2018 - Jul. 2020Took a personal break to travel. Earned a Credential of Readiness (CORe), a primer on the fundamentals of business thinking alongside a global cohort of peers, offered by Harvard Business School Online (2019).
Star Media Group BerhadHead of Product and Marketing, Digital Services Unit
Mar. 2016 - Jul. 2018Petaling Jaya, Selangor
The International Islamic Liquidity Corporation (IILM)Vice President, Corporate Communications
Mar. 2015 - Jan. 2016Kuala Lumpur, MalaysiaThe International Islamic Liquidity Management Corporation (IILM) is a landmark international organization established by central banks, monetary authorities and multilateral organisations to create and issue short-term Shari’ah-compliant financial instruments to facilitate effective cross-border Islamic liquidity management. As the Corporate Communications lead, I am responsible for building brand awareness, safeguard the brand image and reputation of the organization, plan and develop overall branding and communication initiatives, manage public relations and events in alignment with business goals.
HSBCConsultant - Content Management
May. 2014 - Aug. 2014HSBC MalaysiaSupported a global project with HSBC, am responsible to restructure all domestic Human Resources policies and related supporting information to ensure it is delivered accurately, relevant, concise, clear and user friendly for all employees. Guided local HR subject matter experts, in terms of content development and management, and coordinate with the Global project team to ensure alignment with editorial standards set and project is delivered on time.
CIMBVice President, CIMB Preferred Banking
Jul. 2013 - Dec. 2013Menara Bumiputera CommerceDrive and enhance differentiated value proposition for the Preferred (middle and
upper affluent segment) and Prime (mass affluent) customer segments to build customer loyalty and
engagement and ultimately, increase net revenue per customer.
CitibankAVP, Brand & Marketing Communications, Country Marketing
Nov. 2010 - Jun. 2013Citibank,MalaysiaResponsible for Citi Malaysia’s consumer banking marketing and communications strategy and planning, guardianship of brand image and identity, manage overall branding initiatives and campaigns for activation and retention, manage agency and public relations, and formulate media plans and budget control, to deliver business results and ensure excellent client experience.
CaratAccount Director
Apr. 2010 - Oct. 2010Carat Media Services, Malaysia
CitibankMarketing Manager
Mar. 2001 - Mar. 2010Kuala Lumpur, MalaysiaPlan, develop and execute marketing strategies together with senior management for 3 business lines under the wealth management product suite; investments, insurance, and deposits to drive revenue
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