CitibankAVP, Brand & Marketing Communications, Country Marketing
Nov. 2010 - Jun. 2013Citibank,MalaysiaResponsible for Citi Malaysia’s consumer banking marketing and communications strategy and planning, guardianship of brand image and identity, manage overall branding initiatives and campaigns for activation and retention, manage agency and public relations, and formulate media plans and budget control, to deliver business results and ensure excellent client experience.